|Headquarters||731 Lexington Avenue, New York City, United States;
|Key people||Matthew Winkler, editor-in-chief|
Content produced by Bloomberg News is disseminated through the Bloomberg terminal, Bloomberg Television, Bloomberg Radio, Bloomberg Businessweek, Bloomberg Markets, Bloomberg.com and Bloomberg's mobile platforms. Matthew Winkler currently serves as editor-in-chief.
The Bloomberg News agency was established in 1990 with a team of six dedicated people.3 In 2010, Bloomberg News included more than 2,300 editors and reporters in 72 countries and 146 new bureaus worldwide.45
The idea for Bloomberg Business News came up in 1989 as an exploration in the expansion of Bloomberg's growing services through the Terminal. Michael Bloomberg approached Matthew Winkler, a writer for the Wall Street Journal at the time, to help build out the service in a way that he envisioned would provide up-to-the-minute financial news that would be communicated in a concise and intelligent way.6 As a fledgling company in 1990, Bloomberg hoped that the news service would spread the company name, sell more Bloomberg Terminals and end Bloomberg's reliance on the Dow Jones News Services, a valuable subscriber service for the Terminal.7
The creation of Bloomberg Business News required Winkler to open a Bloomberg office in Washington, D.C. in order to report about political effects on the business world. However, the Standing Committee of Correspondents (SCC) in Washington required Bloomberg News be formally accredited to act as a legitimate news source a title that Bloomberg Business News only accomplished after agreeing to provide free Terminals to major newspapers in exchange for news space in the publications.7 This accredidation led to an annual growth over 35% until 1995.7 During this growth period Bloomberg News opened a small television station in New York, purchased New York Radio Station WNEW, launched fifteen-minute weekday business news programs for broadcast on PBS and opened offices in Hong Kong and Frankfurt, Germany.7 By 1995, Bloomberg News had 335 reporters in 56 locations.8
The initial goal of Bloomberg Business News to increase Terminal sales was adequately met by the mid-nineties and refocused the scope to their news service in order to rival the profitability of other media groups such as Reuters and Dow Jones. This led to the creation of Bloomberg's magazine, Bloomberg Personal in 1995, which would be carried in the Sunday edition of 18 U.S. papers.8 Also in 1995, Bloomberg launched a 24-hour financial news service through Bloomberg Information Television and began wiring its Terminals through DirectTV. This simultaneously occurred with the launch of a web site to provide audio feed of radio broadcasts.7
Bloomberg Business News was renamed Bloomberg News in 1997. By this time Bloomberg News content was carried in over 800 newspapers worldwide and was syndicated through Bloomberg Television and 40 international affiliates.8
In 2009 Bloomberg News partnered with The Washington Post to launch a global news service known as the The Washington Post News Service with Bloomberg News. Hosting content from both news sources, the service hopes to pair the political experience of the Washington Post with the global financial economic news of Bloomberg News.9
In April 2013, Bloomberg News launched a new section, The Good Life, which focuses on luxury-level living. The section's content provides information on topics including food, wine, art, auctions, theater, music, and real estate. Review of technology and high-end autos are published weekly. It also highlights content from Bloomberg's quarterly lifestyle and luxury magazine Pursuits.
In October 2013 Bloomberg decided not to publish the results of a year-long investigation into "the hidden financial ties between one of the wealthiest men in China and the families of top Chinese leaders". Previous investigations along similar lines had led to the blocking of Chinese access to its website and to the slowing of sales of Bloomberg financial terminals to state enterprises.10
Bloomberg L.P. bought weekly business magazine Businessweek from McGraw-Hill in 2009.11 The company acquired the magazine to attract general business to its media audience composed primarily of terminal subscribers.12 Following the acquisition, Businessweek was renamed Bloomberg Businessweek.12
Bloomberg Television is a 24-hour financial news television network. It was introduced in 1994 as a subscription service transmitted on satellite television provider DirecTV, 13 hours a day, 7 days a week.13 In 1995, the network entered the cable television market and by 2000, Bloomberg's 24-hour news programming was being aired to 200 million households.14 Andy Lack serves as CEO of the Bloomberg Media Group which includes Bloomberg Radio, Bloomberg Television and mobile, online and advertising supported components of Bloomberg's media offerings.15
Originally launched in July 1992 under the title "Bloomberg: A Magazine for Bloomberg Users", Bloomberg Markets was a monthly magazine given to all Bloomberg Professional Service subscribers.16 In addition to providing international financial news to industry professionals, the magazine included points for navigating terminal functionality. In 2010, the magazine was redesigned in an effort to update its readership beyond terminal users.17 Ron Henkoff has served as editor of Bloomberg Markets since 199918 and Michael Dukmejian has served as the magazine's publisher since 2009.19
Bloomberg View is an editorial division of Bloomberg News which launched in May 2011, and it provides content from columnists, authors and editors about current news issues.20 David Shipley, former Op-Ed page editor at The New York Times, serves as Bloomberg View's executive editor.21
- Plunkett, Jack W. (2009). Plunkett's E-Commerce and Internet Business Almanac. Plunkett Research, Ltd. p. 209.
- Make it New. iUniverse. Retrieved March 15, 2013.
- "Bloomberg Solutions". Bloomberg News. Retrieved May 14, 2013.
- "At A Glance". Bloomberg Press Room. Retrieved March 18, 2013.
- "Bloomberg News editor-in-chief speaks about the economy and the presidential election". UNC School of Journalism and Mass Communication. Retrieved March 18, 2013.
- Bloomberg, Michael (1997). Bloomberg by Bloomberg. New York: John Wiley & Sons, Inc. pp. 79–100. ISBN 0-471-15545-4.
- Bodine, Paul (2004). Make it New: Essays in the History of American Business. Lincoln, NE: iUniverse, Inc. pp. 180–190. ISBN 0-595-30921-6.
- Group, Gale (2011). International Directory of Company Histories Vol. 126. Farmington Hills, Mich: St. James Press.
- Business Wire (1 October 2009). "The Washington Post and Bloomberg to Launch Global News Service". News Blaze. Retrieved 29 July 2011.
- New York Times, 8 November 2013, Bloomberg News Is Said to Curb Articles That Might Anger China
- "Bloomberg Buys BusinessWeek From McGraw-Hill". The New York Times. Retrieved March 18, 2013.
- "Bloomberg Wins Bidding For BusinessWeek". Bloomberg Businessweek. Retrieved March 18, 2013.
- "Bloomberg L.P. History". Funding Universe. Retrieved March 19, 2013.
- "Bloomberg Unit To Announce A Cable Deal". The New York Times. Retrieved March 19, 2013.
- "Bloomberg: a cloud built for world domination". Datacenter Dynamics. Retrieved March 19, 2013.
- "MEDIA: Bloomberg's mag to be launched in the UK high street". BrandRepublic. Retrieved March 19, 2013.
- "MEDIA: Bloomberg Strikes Again". AdWeek. Retrieved March 19, 2013.
- "MEDIA: Ronald Henkoff". Bloomberg Link. Retrieved March 19, 2013.
- "Michael Dukmejian Joins BLOOMBERG MARKETS Magazine As Publisher". Reuters. Retrieved March 19, 2013.
- "Bloomberg View reveals columnists, editorial board". Politico. Retrieved March 20, 2013.
- "James Rubin Leaves Bloomberg View Opinion Section". Huffington Post. Retrieved March 20, 2013.
- Bloomberg News (http://www.bloomberg.com/news/) – Official website
- Bloomberg.com (http://www.bloomberg.com/) – Official Bloomberg L.P. website
- Hoover’s Bloomberg L.P. Company Profile (http://www.hoovers.com/company/Bloomberg_LP/cfjkri-1.html)