BrightTALK was founded in London in 2002 by Paul Heald and Charlie Blackburn to pursue the development of webcasting technologies in the knowledge industries.2 Prior to BrightTALK they worked together establishing the European operations of Scient.3 BrightTALK developed its first technology platform to deliver recorded video presentations with synchronized slides and live audio (or webinar) and focused initially on the fund management industry.
BrightTALK later extended its business into other knowledge-based sectors such as information technology and health in addition to B2B media, which they entered through a joint venture with Incisive Media known as Conjecture in 2004.4 The first version of BrightTALK Media Zone, a rebuild of the original webcasting technology, launched the following year. The company also funded the development of a new business, e-Symposium, which it acquired in the end of 2005 and renamed BrightTALK Conferences.
BrightTALK opened its first office in the United States in 2006 and began to develop the technology to make live audio webcasting possible as a self-service tool.5 The new website launched in September 2008 enables business professionals to find and deliver webinars and videos.6
- BrightTALK Crunchbase Profile
- BusinessWeek Company Description
- Quarkbase Description
- "Incisive Media plc, preliminary results for the year ended 31 December 2004". Telegraph.co.uk. 7 March 2005.
- "BrightTALK launches free b2b webcast service". 2 September 2008. Text "newspaper=www.btobonline.com " ignored (help)
- "Webcasting – audio and video streamed presentations". www.smartinsights.com. 10 December 2008.
- "Webinars aren’t dead yet, says BrightTALK and its $20.5M round". www.venturebeat.com. September 28, 2011.
- Sunday Times Fast Track 100
- B2B Marketing Awards Shortlist