Chief brand officer
A chief brand officer (CBO) typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations and customer service.1234 Some of the more notable organizations to establish a CBO position include the American Automobile Association, Baskin-Robbins, Bell Canada, Boston Market, Citigroup,5 McDonalds6 and WWE.7
- Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
- Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
- Andrew Welch (March 2008). "Who is the brand daddy?". Brand Strategy. Landor Associates. Retrieved 15 October 2012.
- "Citigroup appoints chief brand officer". Banking Times (London). March 17, 2011. Retrieved 15 October 2012.
- "McDonald's Names Brand Chief .". Wall Street Journal. January 27, 2011. Retrieved 15 October 2012.
- Johnson, Joe (5 December 2013). "Stephanie McMahon Promotion Leaves Triple H in Charge of WWE Creative". Bleacher Report. Retrieved 5 December 2013.