DD News

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Doordarshan News
DDNews new official logo.png
Launched 3 November 2003
Owned by Prasar Bharati
Picture format 16:9 (576i, SDTV)
Country India
Language English & Hindi
Broadcast area India
Worldwide
Headquarters New Delhi, Delhi, India,
Formerly called Doordarshan Kendra Delhi
Sister channel(s) DD National
DD India
DD Sports
DD Bharati
DD Metro
Website www.ddinews.gov.in
Availability
Terrestrial
Analogue VHF band
Satellite
Dish TV Channel 563
Tata Sky Channel 453
Big TV Channel 405
Airtel Digital TV Channel 280
Sun Direct DTH Channel 550
DD Direct Plus Channel 2
Cable
Available on most cable systems in India Check Local Listings for channels

Doordarshan News, usually referred to by its abbreviation as DD News, is an Indian TV news channel. The Prasar Bharati board approved the proposal to start a 24-hours news channel in place of DD Metro. This was subsequently approved by the Union Cabinet in its meeting held on October 3, 2003. Consequent to these decisions, DD-News channel was launched on November 3, 2003 by converting DD-Metro into a 24-hours news channel. Its terrestrial reach is 21.6% by area and 44.9% by population of India.

History

DD News quickly gained popularity among the viewers, exceeding its commercial revenue target of Rs. 2 crores, for 2003-04, and the channel earned Rs. 10 crores. The popularity of the channel amongst advertisers continues unabated and the revenue figures for the current year (04-05) have already crossed Rs. 10 crores. The main reason for this is that DD News is a free channel unlike the private and better channels that are pay-channels.

The foremost benefit that has accrued to Doordarshan as a result of the launch of the DD News channel is the reactivation of a large volume of quality in-house production. This was achieved through a higher utilization of the in-house infrastructure than hitherto achieved.

The DD-News channel the country's only 24 hours terrestrial news channel telecasts over 16 hours of live news bulletins daily in Hindi and English. News Headlines, News updates, breaking news on the scroller are regular features on this channel. A daily bulletin in Sanskrit and Urdu is also telecast. Besides, the Regional News Units attached to different Doordarshan Kendras also telecast daily news bulletins in regional languages of varying duration and frequency. The DD News headlines can now be accessed through the SMS.

DD News also carries Stock and Commodities indices throughout the day in an automated delivery mode, accessing information from NSE & BSE and leading commodity exchanges like NCDEX, MCX, etc.

DD News has undervent several logo changes and one was finalised on Jan 26 2013. A new show called "News Night" was introduced during the prime time as part of a major facelit for DD broadcast channels. Next in line for a make over is the early morning show.

Competitors

See also

References

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