Daybreak (TV programme)
|This article may need to be rewritten entirely to comply with Wikipedia's quality standards. (October 2013)|
|Presented by||Matt Barbet
(See full list)
|Country of origin||United Kingdom|
|Location(s)||The London Studios|
|Running time||150 minutes
|Production company(s)||ITV Breakfast
|Original channel||ITV (ITV Breakfast slot)|
|Picture format||HDTV 1080i|
|Original run||6 September 2010– present|
- 1 Overview
- 2 History
- 3 Presenters
- 4 Format
- 5 Content
- 6 Outside broadcasts
- 7 Daybreak and Lorraine studio
- 8 Ratings
- 9 Reaction in the media
- 10 Awards
- 11 References
- 12 External links
|This section's factual accuracy is disputed. (October 2013)|
Daybreak features news and entertainment stories interspersed with celebrity interviews, competitions, consumer and health items and news reports from the regions. A national and international news bulletin is presented on the hour and every half hour. National weather reports are presented in the studio or from an outside location on the half hour.
Daybreak replaced GMTV which aired its last weekday edition on 3 September 2010.2 Daybreak launched three days later.3 However, the replacement programme has failed to attract the expected audience figures, suffered a drop in advertising revenues and has been the subject of much criticism in the press.456 Viewing figures since the launch have remained below those of the former breakfast programme GMTV and lag behind BBC Breakfast.7 Between April–August 2012, Daybreak's viewing ratings recorded a daily average of between 800,000 and 900,000 viewers.8 On 3 September 2012, two years since the original launch, the programme underwent a total facelift going back to its GMTV roots led by Kelly and a refreshed presenting team, new studio and revamped titles and theme music in an effort to revive the flagging format. 2 months after the September 2012 relaunch, ITV confirmed that Daybreak will remain an integral part of the weekday morning schedule' after a steady increase in ratings to 800,000 viewers and is to continue to be broadcast until Autumn 2014. The show has a target audience of attracting 1 million viewers over the next 12 months as part of the programmes 12-month strategy. New advertising campaigns through TV, Internet, Radio and Social Media being used to promote the show to gain new viewers with its emphasis on giving people 'the latest news, sport, weather, entertainment and lifestyle features every morning to launch their day'.9
The decision to replace GMTV with Daybreak followed the full takeover of GMTV by ITV plc.10 Daybreak and Lorraine make up the weekday output of ITV Breakfast. At weekends, children's programming fills this slot. An advertising campaign, promoting the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 31 August 2010.11 Chiles and Bleakley presented The One Show on BBC One together for nearly three years12 before leaving in 2010 to join ITV.1314
The first edition of Daybreak was broadcast on 6 September 2010 with ex-hosts Chiles and Bleakley introducing viewers to the new set and admiring the view from the window. It included an interview with Tony Blair15 and a lead story by John Stapleton on the collapse of the Farepak Christmas savings club in 2006.16 Views of regional locations around the United Kingdom were broadcast as well as a tour of the studio. The press offered a mixed reception to the first show.17
In March 2011, ITV announced that it was incorporating Daybreak into its ITV News operation as part of a management restructure.18 In July 2011 it was announced that production of the show, along with that of sister programme, Lorraine would be taken over by ITV Studios.19 As the show approached its first anniversary on air, it was announced that its editor, Ian Rumsey had resigned.20
In August 2011, This Morning executive Karl Newton was being charged with the transition to ITV Studios and is revamping the show to give it "one last throw of the dice" to boost its ratings.21 On 2 September 2011, ITV announced that former BBC Breakfast chief, David Kermode, currently editor of 5 News is to take over as editor of the programme from 1 December 2011, heralding a major revamp to the presenting team and the format. Kermode formally left Daybreak in November 2012 due to the first expectations of the relaunch being low.2223 On Tuesday 6 September 2011, the show celebrated its first anniversary on air. On 8 December 2011, Paul Connolly the deputy editor of Daybreak5 had departed from the programme.24
On 12 December 2011, it was reported that Daybreak will target 'hassled mums' as part of its refreshed focus,25 format changes and a new presenting team were expected to be introduced in April 2012; however these plans had been delayed.26 On 26 April 2012, it was reported that ITV was to move Daybreak to the studio currently used by sister programme Lorraine.27
On 28 August 2012, the new Daybreak logo was unveiled.28 The revamped format was launched on 3 September 2012, this was greeted with a mixed reaction from viewers on social media, with some newspapers reporting that viewers reacted negatively to the "old fashioned" garish set. However, some viewers liked the change and praised the step back to the original GMTV format which the core audience had asked to return. The Sun columnist Ally Ross said that the show was 'just like GMTV, in all but name'.2930 Like the first edition of the show, the relaunched format led with a report on the state of school buildings.31 Despite the changes to the ailing format, the first edition of the new look show drew only 600,000 viewers.32 This ratings slump led to the dismissal of David Kermode as editor in October 2012. The show is still behind its competitor "BBC Breakfast" and although viewing ratings have improved slightly since the show launched its new look back in September 2012, the 33 ratings in September have fallen and newspaper reports have suggested that Eammon Holmes is being lined up to replace Aled Jones to try to boost ratings, but this was later proven false on 5th November 2013 when Eamonn Holmes signed a five-year contract for Sky News. In October 2013, editor Karl Newton stepped down from the role.
On 19 November 2011 it was reported original presenters Adrian Chiles and Christine Bleakley had been axed,34 Chiles confirmed the duo were to depart from the programme in the New Year, however they left the show on Monday 5 December 2011 stating that "we were assured we could go with our dignity intact."353637 Dan Lobb and Kate Garraway took over on an interim basis until new presenters are announced.38 On 8 December 2011, ITV chief executive Adam Crozier defended the decision of hiring Chiles and Bleakley, saying it was necessary to "take a risk".39
On 4 May 2012, Aled Jones and Lorraine Kelly were confirmed by ITV as the new permanent presenters,40 Jones said "I am thoroughly looking forward to sharing the sofa every morning with such a consummate professional as Lorraine Kelly."41424344
On 28 May 2012, Ranvir Singh announced she was leaving BBC North West Tonight to join Daybreak, where she will present the first hour of the programme.45 On 11 June 2012, 5 News presenter Matt Barbet was confirmed as Singh's co-presenter.46
On 28 August 2012 it was confirmed Singh would become the newsreader following the first hour of the programme and that BBC Weather presenter Laura Tobin will be joining the programme.471 Kate Garraway will present Daybreak on Fridays and cover for full-time host Lorraine Kelly in a new two-year contract.48
Daybreak is a news, lifestyle and entertainment magazine programme interspersed with celebrity interviews, consumer and health items and reports from locations around the UK. The programme is normally on air Monday to Friday from 06:00 to 08:30 with a shorter edition aired at Bank Holiday periods. In September 2012, the programme was split into two sections, similar to that of GMTV Newshour and GMTV Today on predecessor GMTV. From 6 May 2013, the presenters were introduced with a recorded voiceover on the hour, reviving the GMTV-style format.
Matt Barbet and Ranvir Singh present the 'Daybreak Newshour'. The presenters also talk to guests and review the front pages of the newspapers throughout the hour.49 John Stapleton and Helen Fospero act as stand-in presenters for this section of the programme.
Aled Jones, Lorraine Kelly and Kate Garraway present the main part of the show from 7am until 8.30am. Focusing on human interest stories, showbiz gossip and lifestyle features. News, Sport and Weather updates are presented by Ranvir Singh, Laura Tobin along with a team of correspondents and experts.5051 Matt Barbet or John Stapleton are stand-in presenters for this section of the programme, with Barbet occasionally presenting the whole show from 6am until 8:30am. Helen Fospero occasionally presents the show on a stand-in basis.
|This section's factual accuracy is disputed. (October 2013)|
The news bulletins are presented by Ranvir Singh (or Helen Fospero or Louisa James if Singh is not present)1 from the Daybreak Newsdesk at 7:00am and 8:00am with headlines at 7:30am and again at 9:00am on sister show Lorraine52 Reports are presented by members of the programme's news team.
Some mornings, the main headlines on the front pages and articles from the inside of the morning newspapers are discussed with two guests on the programme. This was a regular feature between September 2012 and Summer 2013, but has recently become an occasional feature, although the front pages are always shown by Matt Barbet. Victoria Derbyshire, Kevin Maguire, Martel Maxwell and Michael Portillo are occasional newspaper reviewers, they often feature on sister show Lorraine to discuss the main newspaper headlines at 8:35am.53
The national Daybreak weather forecast by Laura Tobin 1 is presented at around 06:08, 06:25, 06:55, 07:25, 07:55 and 08:25. In December 2010, the programme featured extensive coverage of the severe winter weather affecting much of the UK. Previously the forecast was presented outdoors via a terrace. A news ticker was introduced to provide updates on transport information during the blizzards that affected much of the country's transport infrastructure at the time. Sometimes the forecasts are shot from an outside location, such as Leeds Castle or Epsom Downs Racecourse.54
Los Angeles correspondent Ross King has all of the latest news from Hollywood. It has no fixed timeslot so usually airs at various times on the show. Showbiz editor Richard Arnold1 presents the showbiz updates on Daybreak at 7.50am weekdays. Items range from music News, celebrity gossip and interviews, TV programmes and event coverage such as The Brit Awards and the National Television Awards.55
Daybreak has also devoted coverage to movies and TV entertainment shows, such as The X Factor,56 I'm a Celebrity...Get Me Out of Here!,575859 Strictly Come Dancing,6061 Britains Got Talent and Dancing on Ice. They hold interviews with contestants and celebrities to promote the movie or TV show.62 The programme inculudes live sofa interviews with at least two celebrity guests and TV stars, and regularly interviews TV Soap Stars live at the soaps film set or on the Daybreak Sofa in conjunction with upcoming storylines and gossip about the show.
Political editor Sue Jameson presents the politics news on Daybreak often as part of the news updates at the top of the hour. She also appears on the Daybreak sofa and goes live to Westminster or Downing Street for the Breaking News stories. Prime Minister David Cameron and several other members of the government and other political parties are regularly interviewed Live on the Daybreak sofa with the main presenters.
Martin Lewis1 is a money saving expert who gives financial advice to viewers ranging from Gas, Electricity, Credit Cards, Insurance, Holidays, Savings, etc. He usually appears on the show on Thursdays.
Features reporter Gethin Jones1 presents the lifestyle feature in which he travels to various locations across the UK to present live at various times each weekday morning, often highlighting and supporting Charitable causes, Celebrating Special Events and congratulating special members of the public who have made a difference in their family or community. The week-long features in which he has presented are; Children's Hospice Week, Gethin's Jubilee Jamboree and Daybreak's Superdads.
Daybreak covers topics ranging from current affairs topics such as, families and parenting, pets and animals, and health. On Wednesday 22 February 2012 at around 8:10am, Sarah a cancer fighting mum was on the show to raise awareness about her condition and her partner suddenly proposed to her live on air in the Daybreak studio.
Get Involved is part of the viewer interaction with the programme, where the viewers can send their comments and have their say on the latest news stories and particular topics that are raised during the programme. Some of the viewers comments are read out on the programme so the presenters can engage a reaction with the public to find out what they think. Viewers can submit their comments about the stories they hear on the programme by emailing the show and also through social networking sites Facebook and Twitter. Viewer can also take part in polls and questionnaires on the Daybreak website. The programme also maintains interactive content on the 63 The website has hosted a number of webchats with celebrities who have appeared on the show.
Phone-in competitions previously featured heavily in Daybreak's schedule since the launch, despite the scandal that dogged such contests in the final years of GMTV. However, since the shows relaunch in September 2012, competition coverage has been significantly reduced, only airing twice in the programme at 7:20am and 8:20am. These draws are promoted by well-known TV personalities and offer large cash prizes, cars and holidays with frequently repeated inserts throughout the programme. Entry is usually by multiple choice questions though some competition draws have no quiz element attached. In common with other ITV prize draws, free online entry is also offered. The draws are usually also promoted on the Lorraine show.citation needed
There is a preview of the Lorraine show at around 08:02am after the main presenters introduction to the programme at the top of the hour and a handover after the weather summary to round off the show at 08:30. The preview originally appeared at 08:10 but was moved to an earlier slot in March 2011. The preview then was moved to 07:35 after a summary of the news but it was again moved in June 2012 to 08:02. On 30 November 2010, previous co-host Adrian Chiles wore a kilt to make an on-screen visit to the Lorraine studio to congratulate Lorraine Kelly on her birthday and mark St Andrew's Day. Chiles returned to the Daybreak studio to present the remainder of the show wearing the kilt.64 On 20 July 2011, Lorraine was presented from the Daybreak studio due to technical problems with a commercial break inserted in place of the handover to allow for the changeover.citation needed
|This section's factual accuracy is disputed. (October 2013)|
- On 29 April 2011, Chiles and Bleakley presented from Canada Gate outside Buckingham Palace for the wedding of Prince William and Kate Middleton.6566 with Gregg Easteal at St Andrews67
- On the edition of 9 August 2011, the programme featured extensive coverage of the 2011 England riots.citation needed
- On 23 May 2013, in the aftermath of the murder of Lee Rigby, Matt Barbet co-presented the Daybreak Newshour live from the scene in Woolwich, leaving Helen Fospero to co-present the rest of the programme from the studio.citation needed
- On 23 July 2013, the programme featured extensive coverage of the birth of the Prince George. For this edition of Daybreak, Matt Barbet co-presented the Newshour live from Buckingham Palace, leaving Ranvir Singh to co-present the rest of the programme from the studio.citation needed
- On 23 October 2013, the main programme saw Aled Jones co-present the main show from outside St James's Palace, the place where Prince George was Christened that morning. Kate Garraway co-hosted the show alongside him from the main studio.citation needed
The programme is produced at The London Studios. On 3 September 2012, the show moved to a new set marked by bright orange tones and exposed brick, echoing the look of TV-am and GMTV, dispensing with the Studio with a riverside window that was the hallmark of the programme since 2010.
The studio was originally starkly minimalist in style with a mainly mauve17 scheme relying on the window for backlighting. In the weeks following the launch, due to the lack of daylight, this produced a dark look before sunrise which gave rise to widespread criticism.68 A large analogue dial clock, supplied by Good Directions Ltd, remained a prominent feature of the set until September 2012. Soon after the launch, a series of ongoing modifications were made to brighten and soften the look of the set to make it more inviting.5 Illuminated screens countered the dark early morning London skyline.6970 The producers also tried to improve the dark backdrop by lighting up the dome of the nearby St Paul's Cathedral.71 From April 2011, the programme's riverside terrace area was launched for presenting outdoors in fine weather. This area featured heavily on the show over the summer of 2011 and during the Spring and Summer of 2012 the Daybreak Terrace was once again used for interviews and musical performances.72 The original set was axed in September 2012 following a major relaunch of the show with a completely new look and presenting team.
On Monday 3 September 2012, Daybreak moved from its original Thames view set and downstairs to share with sister show Lorraine, as requested beforehand by leader of the presenting team Lorraine Kelly. This studio is divided into six sections; Daybreak Sofa Area, Daybreak Newsdesk Area, Daybreak Weather Area, Daybreak Green Room/Lorraine's Kitchen, Lorraine's Sofa Area and a Indoor Performance Area which is also used for Alternative Interviews and other segments on both Daybreak and Lorraine.73
Daybreak by the River Thames, also known as Daybreak's Summer concert was introduced upon the shows relaunch on Monday 3 September 2012, filmed on London's South Bank of the Thames, this outdoor space is used for musical performances. This set is a smaller likeness of the set used in NBC's Today, in which music artists are interviewed by the show's hosts and they perform to a live audience, with girl band Little Mix the first to use the new set. The summer concert returned in 2013, where there were performances from Emin and Union J. This was hosted by Kate Garraway.7475
At the launch of Daybreak in September 2010, the graphics consisted of the Daybreak logo (the word Daybreak in white print on a purple background) with a clock (purple text on a grey background) below. The typeface used was Neo Sans.
In January 2012, following the axing of former hosts Adrian Chiles and Christine Bleakley, the graphics were adapted so that all purple in the previous graphics became orange, meaning the logo became white text on an orange rectangular background and the clock underneath became dark orange text on a grey background. The typeface remained unchanged.
The graphics were updated once more to coincide with the September 2012 relaunch. The logo was updated to an orange circle with Daybreak in a white font on top with the clock at the bottom right corner of the logo, as a white font on a dark red rectangle. The typeface was changed to Gotham.
In November 2012, only two months after the relaunch, the graphics were updated again. The logo was updated to have a dark blue sky-like background instead of a transparent background and the clock changed from a red rectangle at the bottom right of the logo, to a white font on an orange background underneath the logo. Many have drawn visual comparisons to Today and GMTV prior to the 2009 relaunch.
Daybreak occasionally employed a yellow news ticker for major news events and to broadcast viewers' messages. The programme used a ticker to display transport information during the snowstorms of 2010 and to show viewers' greetings for Valentines Day and Mothering Sunday in 2011. It was also used when breaking the news of the death of terrorist Osama bin Laden in Pakistan on 2 May 2011. The ticker resurfaced on 10 August 2011 as part of the programme's coverage of the 2011 England riots.
Beginning on 5 November 2012, a ticker was used in each show during the news segments to show that day's headlines. This ticker is a white rectangle spanning the entire width of the screen, immediately below the clock. The word 'headlines' is capitalised in a white typeface on a dark orange rectangle and the headlines are in a dark orange typeface on the white background. The ticker appears intermittently throughout the course of the programme during special occasions, (such as, breaking news stories, and weather warnings), though throughout the News Hour, (6am-7am).
After an initial improvement on GMTV's final week, Daybreak suffered a drastic decline in audience during its first two months on air which coincided with a storm of press criticism of the show's performance. On 6 September, the debut edition of Daybreak averaged 1 million viewers for the 2.5 hours, an improvement on GMTV's final show. It was still beaten by rival BBC Breakfast which averaged a total audience of around 1.4 million viewers for the same slot.76 In the second week, average viewing figures fell to 800,000,77 and by 24 September, were down to 700,000.78 Ratings continued to fall in October,7980 and ebbed to 545,000 on 27 October.81 Ratings recovered to 817,000 (including ITV1 HD viewers) on 1 November,82 averaging around 800,000 for that week.83 For the week ending 19 November, the average ratings were almost 840,000 per day,84 The recovery continued into December with the programme gaining an average one million viewers on 2 December and averaging 923,000 for that week.85 The recovery stalled in the Christmas holiday period and drew a new low of 390,000 viewers on 30 December when regular hosts Chiles and Bleakley were on leave.86 Daybreak made a slow start to the New Year with the Bank Holiday edition for 3 January averaging only 300,000 viewers. It bounced back to 700,000 the following day.87 For the first six weeks of 2011, ratings averaged around 800,000.7 Ratings remained at around 800,000 for much of the period but fell back to 690,000 in the April school holidays.88 Its daily viewing figures remained on average around the 800,000 mark for much of the first half of 2011, around half the average viewing figures for BBC Breakfast.20 Ratings dipped to a new low during August 2011 with hopes for a recovery with the end of the summer holiday period and the show's ongoing relaunch. By November 2011, the ratings crisis of 700,000 viewers led to the sacking of Chiles and Bleakley and the imminent appointment of new hosts to take over the show in December 2011.4 Since the axing of its original presenters in 2011, the refresh in January 2012 which saw Dan Lobb and Kate Garraway (Sports and Entertainment Presenters respectively) take over as interim presenters and the shake up of the Daybreak on-air team and the programmes format and content has resulted in the ratings averaging 700,000-800,000 viewers.8
The September 2012 revamp which saw the programme return to its predecessors GMTV style format, relaunched to an average of 600,000 viewers.89 Throughout September 2012, the programme averaged around 700,000 viewers, as viewers begun to warm to the original GMTV style format and new presenters. In October 2012, ratings continued to average at 700,000 viewers, occasionally peaking at 800,000 viewers.90 Since September 2013, (One year on since the shows relaunch) "Daybreak" has been achieving regular ratings of 1m viewers. In October 2013, it was revealed that Daybreak's ratings have slipped once again, and that new ITV Head of Daytime, Helen Warner is looking at revamping the show. .91
After the launch, ITV defended Daybreak's ailing performance, stating: 'ITV made a long-term investment in new breakfast programming and, after over five years of decline for GMTV, Daybreak is already closing the gap in year-on-year decline after just one month'.79 Veteran television host Esther Rantzen compared the ratings crisis hitting Daybreak to her experience as part of the team launching TV-am in the early 1980s. Rantzen commented, 'simply sacking Adrian and Christine won't do the trick.'92 TV-am's former Good Morning Britain co-presenter Anne Diamond defended Daybreak commenting that Chiles and Bleakley were 'not to blame' for the problems.93 Former GMTV host Fiona Phillips claimed that the show had 'lost touch with its audience'.94 Veteran breakfast television host and Daybreak partner show Lorraine presenter Lorraine Kelly urged viewers to 'stick with the programme', noting that 'both TV-am and GMTV had nightmare starts...it all comes down to content.'95 Former co-host Bleakley said the low ratings were a "teething problem".96 She felt the ratings improvement of early November 2010 was a "turning point" with the programme "finding its feet",97 a view echoed by Chiles.98 Ex-host Adrian Chiles commented, 'It kind of feels it's getting better already...you feel it's us against the world at four o'clock in the morning.'99 However, ratings failed to increase to the amount producers hoped and therefore the pair's high-profile sacking from the show made the headlines in November 2011. Their final show drew 700,000 viewers.100
The relaunched version of the programme, launched on 3 September 2012 drew a hostile press, encouraged by a negative reaction on social media. Viewers gave a mixed reaction to the relaunch with some giving the thumbs down to what they perceived as a garish and dated new set and failed to engage with new main presenters Aled Jones and Lorraine Kelly. Viewers also compared the set to GMTV which ITV's research had shown was what the core audience wanted to return.101
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- Daily Mirror Eamonn Holmes wanted by Daybreak chiefs to replace Aled Jones 4 Aug 2013 00:00 Channel bosses are convinced Sky News Sunrise presenter Eamonn is the only man who can stem the ratings slump
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- Sayer, Jo (2012-09-03). "Showbiz". The Sun. Retrieved 2012-10-15.
- Daybreak show lands audience of 1 million viewers BBC News, 7 September 2010
- Daybreak loses 200,000 viewers in a week as Christine Bleakley and Adrian Chiles fail to attract a bigger audience Mail Online, 15 September 2010
- Future looks Bleak: Christine and Adrian Chiles' Daybreak loses 300,000 viewers as One Show gains that number Mail Online, 26 September 2010
- Daybreak viewing figures fall again as fewer people now watch new show than GMTV Mail Online, 18 October 2010
- Monday Ratings: Whitechapel ends with less than 5 million viewers ATV Network, 26 October 2010
- Daybreak audience dips below 600,000 guardian.co.uk, 28 October 2010
- John Plunkett TV Ratings: Nearly 6m for ITV's The Little House guardian.co.uk, 2 November 2010
- Ratings for Breakfast hold steady despite strike ATV Network, 6 November 2010
- Daniel Sperling Bleakley upset by Daybreak criticism Digital Spy, 20 November 2010
- Daybreak draws a million viewers The Independent 3 December 2010
- Brekkie flop is toast in ratings The Sun, 31 December 2010
- Daybreak bounces back from new low guardian.co.uk, 4 January 2011
- Adrian Chiles favourite for the axe as struggling Daybreak is torn to shreds by audience research Mail Online, 20 April 2011
- "Daybreak revamp attracts 600,000 viewers". Retrieved 5 September 2012.
- Esther Rantzen Esther Rantzen's lessons for Daybreak The Guardian, 1 November 2010
- Dominic Knight Anne Diamond defends Daybreak ATV Network, 3 November 2010
- Former GMTV star Fiona Phillips slams breakfast show Daybreak for being 'out of touch' Mail Online, 10 November 2010
- Lorraine Kelly urges Daybreak viewers to stick with the programme ATV Network, 17 November 2010
- Christine Bleakley defends Daybreak ratings plunge BBC News, 3 November 2010
- Bleakley: Daybreak is finding its feet Digital Spy, 7 November 2010
- Chiles: Daybreak is a nightmare The Sun, 10 November 2010
- Greg Ptolomey Adrian Chiles: "I was wrong about Daybreak" Digital Spy, 27 November 2010
- 'Christine Bleakley bids early goodbye to Daybreak' Daily Mail 2 December 2011
- Published Sunday, Aug 26 2012, 9:21am EDT (2012-08-26). "'Daybreak' success won't happen overnight, says ITV boss - TV News". Digital Spy. Retrieved 2012-10-15.
- Daybreak is nominated for National TV award BBC News, 21 September 2010
- Have your say in 2011 NTA Awards The Sun, 3 January 2011