Ford Figo

Ford Figo

Manufacturer	Ford Motor Company
Also called	Ford Ikon Hatch (Mexico)
Production	2010 - present
Assembly	Chennai, Tamil Nadu, India (Ford India)
Class	Subcompact
Body style	5-door hatchback
Layout	FF layout
Engine	1.2L Petrol 1.4L Diesel
Transmission	5-speed manual
Wheelbase	2,489 mm (98.0 in)
Length	3,795 mm (149.4 in)
Width	1,680 mm (66.1 in)
Height	1,427 mm (56.2 in)
Kerb weight	1,040–1,130 kg (2,293–2,491 lb)
Related	Ford Fiesta

The Ford Figo is a subcompact automobile manufactured by Ford India in Chennai, India. Based on the Mark V European Ford Fiesta hatchback, the Figo has been sold in developing countries since March 2010.

History

The vehicle was unveiled in New Delhi in September 2009. Ford Figo was launched in the market in March 2010, and by July 2010 there were 25000 bookings of all the variants of the Figo. A facelifted model of the Figo was launched on October 15, 2012. The Figo is similar to the Ford Fiesta of 2002, but with revised front and rear treatments. The 2012 facelift included a larger hexagonal grill, re-designed headlamps and tail lamps, and was released in South Africa in January 2013.

Market variations

India

The Ford Figo is available in both petrol and diesel versions, all with five speed manual transmissions and power steering as standard. Both engines meet the BS-IV (Bharat Stage - IV) emission norms.

The Figo diesel is equipped with the same 1.4L engine which is currently powering the Ford Ikon and Ford Fiesta and the Indian petrol version is equipped with a new 1.2L. The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl. and the diesel returns a mileage of around 16 kmpl in the city while on the highway it delivers a mileage of 19 kmpl. The top speed of both the versions is 200kmph.

The Figo is available in a range of specifications including LXI, EXI, ZXI and Titanium.

Mexico

The Mexican Ikon Hatch is available only with a 1.6L Duratec petrol engine producing 98 hp (73 kW; 98 hp) at 6500rpm and torque of 142 N·m (105 lb·ft) at 4000.

Middle East

The Figo is available with a 1.4L petrol engine with a manual gearbox or a 1.6L with an automatic gearbox. It is sold in Trend and Ambiente models.

South Africa

The South African petrol Figo is powered by a 1.4L producing 62 kW (84 PS; 83 bhp) at 6000rpm and torque of 127 N·m (13.0 kg·m) at 4000 and is available in Ambiente and Trend models. The 1.2L petrol is not available.

Engines

Models	1.2 Duratec Petrol	1.4 Duratorq Diesel	1.4 Duratec Petrol	1.6 Duratec Petrol	1.6 Duratec Petrol
Market	India	India/South Africa	South Africa/Middle East	Mexico	Middle East
Engine
Type	1,196 cc (1.196 L; 73.0 cu in) 16V DOHC	1,399 cc (1.399 L; 85.4 cu in) 8V SOHC	1.4 L Duratec DOHC	1.6 L Duratec DOHC	1.6 L Duratec DOHC
Transmission	5-speed manual				automatic
Power	71 PS (52 kW; 70 hp)@6250	69 PS (51 kW; 68 hp)@4000	84 PS; 83 bhp (62 kW)@6000	98 hp (73 kW; 98 hp)@6500	142 N·m (105 lb·ft)@4000
Torque	102 N·m (10.4 kg·m)@4000	160 N·m (16 kg·m)@2000	127 N·m (13.0 kg·m)@4000	142 N·m (105 lb·ft)@4000	142 N·m (105 lb·ft)@4000
Dimensions
Overall Length	3,795 mm (149.4 in)
Overall Width	1,680 mm (66.1 in) (without ORVM)
Overall Height	1,427 mm (56.2 in)
Ground Clearance	168 mm (6.6 in)
Fuel Tank Capacity (litres)	45
Turning radius	4.9 m
Boot Space (litres)	284

Production

The Ford Figo is manufactured at Ford's plant in Chennai, Tamil Nadu, India. The 100,000th Ford Figo produced for the Indian market was delivered just 15 months after its launch. The 200,000th Figo was sold during August, 2012 making the mark in 29 months since launch.

Awards

The Figo has been awarded 20 Indian auto industry awards, more honours than any other car in 2010. The Ford Figo was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors. It was also named runner-up in the 2011 South African Car of the Year Awards.^{citation needed}

Marketing

A series of Ford Figo print ads were created by JWT India, including a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat while three scantily clad women sit gagged and bound in the trunk; a Paris Hilton caricature winking from the driver’s seat, while Kim Kardashian and two others are gagged in the boot; a caricatured Michael Schumacher with Sebastian Vettel, Lewis Hamilton and Fernando Alonso lookalikes gagged in the back. All three with the same headline: “Leave your worries behind”. The print ads were not approved by Ford, but were used as speculative renderings to show off the agency's creative talents. JWT breached trust and used an approval from Ford to use poster ads made for Ford as a tacit approval to make entries into GoaFest 2013 Ad awards and adsoftheworld.com. Ivan Razl of Adsoftheworld.com confirmed that these ads were removed against the rules of the website as the letter was only a generic approval and the said ads were not approved and the same was confirmed to him by JWT. After the publication of the ads, Ford replied that the posters are contrary to the standards of professionalism and decency within Ford and its agency partners., JWT India's parent, WPP PLC, has also apologized over the ads. After the incident, JWT India chief creative officer and managing partner Bobby Pawar and Blue Hive creative director Vijay Simha Vellanki resigned; and an entire creative team of about 10 from New Delhi were reported to be laid off.

References

• Ford Figo Official Site