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Web address
Type of site Personalization framework based homepage
Available language(s) English
Launched March 2010
Alexa rank positive decrease 2,366 (April 2014)1
Current status Online, Beta

Genieo Innovation is an Israeli company, specializing in personalized Home page software which includes advertising.2 They also own & operate InstallMac3 which distributes additional 'optional' search modifying software with other applications.

Company overview

Genieo Innovation was founded in April 2008 by Sol Tzvi and Jacob Tenenboem, with the goal of developing a personalization platform which, unlike common platforms, resides solely on the user's computer and enables desktop application providers to add personalization capabilities without jeopardizing the user's privacy. Based on concepts of text mining, behavioral targeting and personalization algorithms, Genieo has developed a framework that can automatically discover, manage and filter feeds according to users' topics of interest. On July 2008, the company raised initial funding from private investors4 and began developing the core of its personalization and recommendation engine. During 2009 the company developed and released its first product, a dynamic homepage that utilizes Genieo's personalization framework to automatically create a personal newspaper-like homepage on the user's browser.

Genieo Homepage limited version was released at September 2009,5 and the beta version was launched at the Demo2010 conference on March 2010.6

Malware issues

In May 2013, a malicious installer, distributed by Genieo partner Softonic,7 was found by security software company Intego. The installer masquerades as a necessary update to Adobe Flash Player and attempts to install without user interaction. Dynamic libraries are added to the Safari browser, which intercept searches intended for Bing and Google.8

Other versions of Genieo for Mac have also been offered as 'codecs' required for video playback.9 Testing carried out on Genieo for Mac in June 2013 found that it left active software behind, after using the supplied uninstaller, which required detailed manual removal.91011

In November 2013, another fake application installer was reported to include Genieo adware. 12

In January 2014, Sophos added Genieo for Mac to their threat list; in the category Viruses and Spyware : Trojan : Adware .13

In March 2014 Genieo for Mac is flagged by Intego (mentioned above)810 and, according to an analysis at VirusTotal, by a further 20 anti-malware solutions, including Ad-Aware, Avast!, Bitdefender, Comodo, Dr. Web, ESET, Fortinet, F-Secure, Kaspersky, Trend Micro Housecall, and Sophos.14

See also


External links

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