Google Searchology 2009 witnessed several novel changes in the Google search options. In previous years Google has used this platform to showcase two significant improvements in its search: Universal Search and Personalized Search. Searchology 2009 focused on the users' intent.
Wonder Wheel provides the user with a flash based interface having the searched query in the middle and the related queries at its branches. The text based results are still available but shifted rightwards. As the user clicks on the related query, the wonder wheel expands and the results at the right hand side of the page changes. The main aim of the wonder wheel is to guide the user to reach to the relevant resource in an intuitive manner.
When a search is made via Google Squared, the results are presented in the form of rows and columns. Further, these results can be exported to an online spreadsheet program whereby it can be stored into a database.
Although it was presented to the group of media and people from search industry on May 12, 2009, yet it was not made public as Google’s Associate Product Manager Alex Komoroske admitted that owing to the search flaws in Google Squared, there is still a good amount of work to be done on it and will be launched in Google Labs by the end of thiswhich? month.
Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages. Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google for its inclusion.
For every search result, there is a few lines of text that appear under —are designed to give users a sense for what’s on the page and why it’s relevant to their query. If server understands the content of your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.
In General Google suggests using microdata, but any of the three formats below are acceptable. You don't need any prior knowledge of these formats, just a basic knowledge of HTML. Structured Data Markup Helper can show you how to add microdata to your site.
- Microdata (recommended)
Google supports rich snippets for these content types:
- Businesses and organizations
Google also recognizes markup for video content and uses it to improve search result
Use the structured data testing tool to make sure that server can read and extract your marked-up data. That’s it! Once you've added and tested your rich snippets markup, server will discover it the next time we crawl your site. A few points to note:
Sometimes It may take for rich snippets to appear in search results or Place Pages. If rich snippets aren't appearing for your site, see possible reasons why. Marking up your data for rich snippets won't affect your page's ranking in search results, and server doesn’t guarantee to use your markup. Instead of adding HTML markup to all of your pages, you can use Data Highlighter to help server to understand the content of your pages. Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Search engine can present your data more attractively -- and in new ways -- in search results and in other products such as the Google Knowledge Graph. Which method is right for you? Use HTML markup if...You want explicit control over how search engine understands the events, recipes, or other types of data on your site. You can add HTML markup consistently to all data items. Your site structure changes frequently. You want other search engines to understand the content on your website in addition to Google. (The data that Data Highlighter extracts is available only to Google.) Use Data Highlighter if...Your site displays data about events. You're considering structured data and rich snippets for your site, but you are not yet ready to commit resources to updating HTML markup. You prefer to point and click on web pages instead of writing HTML markup. You can't change the HTML markup on a site, or you can't consistently mark up data items. To use Data Highlighter, see About Data Highlighter. Note: Data Highlighter doesn't teach Google about pages that already contain HTML markup specifying the data structure. You can still use Data Highlighter if some of the pages on a site already contain HTML markup, but Data Highlighter will teach Google only about the pages without the markup.
- Google Searchology Webcast
- Google Official Blog
- Search Engine Land
- Microformats or RDFa
- Los Angeles Times
1. Udi Manber, VP, Engineering (Core Search)
2. Patrick Riley, Software Engineer
3. Scott Huffman, Engineering Director
4. Marissa Mayer, VP, Search Products and User Experience
5. Nandu Jankiram, Associate Product Manager
6. Alex Komoroske, Associate Product Manager
7. Kavi Goel, Product Manager
8. John Taylor, Software Engineer