Jimmy John's

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Jimmy John's Gourmet Sandwiches
Type Privately held company
Founded 1983 (1983)
Founder(s) Jimmy John Liautaud
Headquarters Champaign, Illinois, United States
Number of locations 1,810 (March 2014)
Website jimmyjohns.com
The original Jimmy John's shop in Charleston, Illinois opened January 13, 1983.
Jimmy John's Storefront in Athens, Ohio.
States with Jimmy John's Restaurants
Jimmy John's in Pasadena, CA opened December 27, 2013.
Harvick celebrates in victory lane after Phoenix 2014 win.

Jimmy John's is a franchised sandwich restaurant chain founded by Jimmy John Liautaud in 1983 and headquartered in Champaign, Illinois. In 30 years, the company has grown to more than 1,800 locations in 43 states.1 Jimmy John's has opened approximately 200 units per year over the past three years.2 As of 2013, 98% of the locations are franchise-owned.

History

After Jimmy John Liautaud graduated second to last in his class at Elgin Academy (1982), his father gave him the choice to join the military or start a business.3 Liautaud eventually chose to start a business and accepted his father's $25,000 loan to start a hot dog business, with the son owning 52% of the business, and his father owning 48%.4 He soon realized that a hot dog business would cost more than he had, so he decided to open a sandwich shop.5

On January 13, 1983, the first Jimmy John's opened in a garage in Charleston, Illinois. Paying $200 a month in rent, Liautaud could afford only used equipment consisting of a refrigerator, a chest freezer, an oven and a meat slicer.6 Liautaud soon started delivering his sandwiches to the students of Eastern Illinois University.7

In April 1985, Liautaud bought out his father's interest in the business, becoming the sole owner. He opened his second store in Macomb, Illinois and two years later opened his third in Champaign, Illinois. Liautaud later opened several more stores and developed a prototype before beginning franchising in 1993. The first franchise store opened in Eau Claire, Wisconsin. In 2001, the hundredth Jimmy John's store opened in Mt. Pleasant, Michigan. In 2007, the five-hundredth store opened in Seattle, Washington, and in 2010 the thousandth opened in Beaverton, Oregon.8

In January 2007, Liautaud sold a 33% stake to Weston Presidio, a San Francisco-based private-equity firm.9

In 2010, when the Industrial Workers of the World attempted to unionize ten Minneapolis locations,1011121314 the New York Times called the effort "one of the few efforts to organize fast-food workers in American history."10

Sponsorships

In 2009 and 2010, Jimmy John’s sponsored Kevin Harvick in the NASCAR Nationwide Series.15 2011, Jimmy John’s and Richard Childress Racing reached a multi-year agreement to sponsor Harvick for the Sprint Cup Series. The 2014 sponsorship will continue with Harvick and the Stewart-Haas Racing team.16

Driving the Jimmy John's "freaky fast" car, Kevin Harvick had his first win of the 2014 Nascar season at Phoenix International Raceway.17

In 2010, Jimmy John's entered a UFC sponsorship with Brock Lesnar. In 2012, when Lesnar returned to WWE, Jimmy John's entered another sponsorship agreement with Lesnar. They also have an agreement at the United Center in Chicago with the Chicago Blackhawks.

References

  1. ^ "Jimmy John's History". Jimmyjohns.com. Retrieved May 1, 2013. 
  2. ^ QSR Magazine, March 30, 2010
  3. ^ "Reece: The ABCs of success in business". Northwest Herald. February 19, 2013. 
  4. ^ "McHenry County Business Journal - Jimmy John's born from tough love". Archive.biz-journal.com. Retrieved June 13, 2011. 
  5. ^ "Our History". Retrieved May 2, 2013. 
  6. ^ "Our History". Retrieved April 16, 2013. 
  7. ^ "Jimmy John's Facebook Page". Retrieved May 2, 2013. 
  8. ^ "1000th store". 
  9. ^ Chicago Tribune, January 4, 2007
  10. ^ a b Steven Greenhouse (October 20, 2010). "Rare Vote Set on a Union in Fast Food". The New York Times. 
  11. ^ Baertlein, Lisa (January 12, 2011). "NLRB nullifies Jimmy John's union vote results". Reuters. 
  12. ^ "Union loses tight Jimmy John's vote 87-85". StarTribune.com. October 22, 2010. Retrieved June 13, 2011. 
  13. ^ Bissell, Jennifer (March 23, 2011). "Seven Jimmy John's union workers fired | mndaily.com - Serving the University of Minnesota Community Since 1900". mndaily.com. Retrieved June 13, 2011. 
  14. ^ "West metro labor dispute escalates". TwinCities.com. Retrieved June 13, 2011. 
  15. ^ "Jimmy John's Jumps On Board With KHI". Hardcoreracefans.com. February 10, 2009. Retrieved June 13, 2011. 
  16. ^ "Jimmy John's to sponsor Harvick in 2014". NASCAR. September 24, 2013. Retrieved September 24, 2013. 
  17. ^ "Kevin Harvick No. 4 Jimmy John’s Chevrolet Event". 

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