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KUPT's programming can also be seen on KMYL analog channel 14/digital channel 43-2 in Lubbock, Texas. On January 1, 2006, KUPT switched to channel 14 in Lubbock had previously broadcast on channel 22 as a UPN affiliate in Lubbock until that channel became the WB affiliate on that same date under the KWBZ calls.
In 1995, KUPT began broadcasting with the advent of the United Paramount Network (UPN). KUPT's first broadcast featured a continuous marathon telecast of the original Star Trek television series. Following the marathon, the station broadcast a locally produced Texas Tech University football game from Albuquerque, NM. The station also broadcast UPN network programming and syndicated programming, which included Star Trek: Voyager.
On September 5, 2006, the station began broadcasting as an affiliate of the new My Network TV network.
The station broadcasts about 50 basketball games each year from Texas Tech and the Big 12 Conference. Starting with the 2011 football season, the station is also part of the Southland Conference Television Network.
KUPT's former logo as a UPN affiliate, until August 2006.
While KUPT is focused on the Lubbock television market, the city that the station's main license and transmitter is based in—Hobbs, New Mexico—is within the Odessa / Midland market. Also, the county that Hobbs is located in, Lea County, is divided between the Odessa / Midland and Albuquerque markets.