Mazda Demio

For other cars using this name, see Mazda 121.

Mazda Demio

Manufacturer	Mazda
Also called	Mazda 2
Production	1996–present
Predecessor	Mazda 121 Autozam Revue
Class	Class B Subcompact/Supermini
Body style	3-door hatchback 5-door hatchback
Layout	FF layout

The Mazda Demio is a supermini manufactured by Mazda introduced in 1996, now in its third generation, marketed globally also as the Mazda2 — and previously marketed under nameplates including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon because it was a foundation- an XUV.

The third generation Demio earned the 2008 World Car of the Year title.

Origin

Originating with the introduction of the Mazda 121 in 1987, this B-segment small car was based on the Mazda D-platform. Ford also used a version of the first-generation DA 121 known as the Ford Festiva. Mazda later released the Autozam Revue in 1990 with the next generation of the D-platform DB. It was redesigned for January 1993, still based on the same DB platform. Kia also built versions of the DA and DB, both for itself and for Ford's sale as Ford Aspire in the United States which Kia sold as the Pride and Avella.

1st generation (DW, 1996-2002)

DW

Also called	Mazda 121 Ford Festiva Mini Wagon
Production	1996–2002
Assembly	Bogotá, Colombia Hiroshima, Japan Valencia, Spain Yokohama, Japan
Body style	5-door hatchback
Layout	FF layout
Platform	Mazda DW platform
Engine	1.3L I4 1.5L I4
Wheelbase	2,390 mm (94.1 in)
Length	3,800 mm (149.6 in)
Width	1,670 mm (65.7 in)
Height	1,535 mm (60.4 in)
Related	Ford Fiesta

When it came to redesigning the Revue, Mazda came up with a tall hatchback, minivan-esque package (the Revue was already over 1,500 mm (59.1 in) tall). Introduced in a time full of negative press coverage, the Demio became a surprise hit for Mazda in Japan, and also foreshadows the current crop of B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.

Production of the new Demio started in July 1996 (sold as the 121 outside Japan) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1998, the Mazda logo was changed from the previous logo to the current logo. The Demio was updated in 1999 with a revised exterior, cabin air filtration, retuned automatic transmission, and available DSC due to a 2002 redesign.

Engines

• 1.3 L B3-ME I4 (1996–1998)
• 1.5 L B5-ME I4 (1996–1998)
• 1.3 L B3E I4, 61 kW (82 hp)/ 108 N·m (80 lb·ft) (1999–2001)
• 1.5 L B5E I4, 74 kW (99 hp)/ 127 N·m (94 lb·ft) (2000–2001)

Production

The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007, where it was replaced by DE Mazda2.

• 

  1996–1997 Mazda 121 Metro (Australia; pre-facelift)

• 

  1999 Mazda 121 Shades Metro (Australia; pre-facelift)

• 

  1999 Mazda 121 Shades Metro (Australia; pre-facelift)

• 

  1999-2001 Mazda Demio (Japan; facelift)

2nd generation (DY, 2002–2007)

DY

Also called	Mazda2
Production	2002–2007
Assembly	Japan Valencia, Spain
Body style	5-door hatchback
Layout	Front engine, front-wheel drive / four-wheel drive
Platform	Mazda DY platform
Engine	Mazda Demio: 1.3L I4 ZJ-VE 1.5L I4 ZY-VE Mazda2: 1.25L I4 MZI C2 1.4L I4 MZI C4 1.6L I4 MZI C6 1.4L I4 Diesel MZ-CDTi
Transmission	5-speed manual 4-speed automatic
Wheelbase	2,490 mm (98.0 in)
Length	3,925 mm (154.5 in)
Width	1,680 mm (66.1 in)
Height	1,530 mm (60.2 in)
Curb weight	1,080 kg (2,381 lb)
Related	Ford Fiesta Ford Fusion

The Demio was redesigned in 2002 on the DY platform. The Demio name continued in Japan, while the rest of the world dropped Demio and other names in favor of Mazda2. Since debut, 2 has been well received by the market pushing its Japanese domestic sale to as high as 7th place.

2002–2004 Mazda 2 (DY) Genki (Australia)

The badge-engineered Ford version, the Ford Fusion, is no longer made, as Ford began importing the Ford Fiesta on the Global Ford B3 platform which is based^{citation needed} on Mazda's DY platform.^{citation needed} The car is produced for Europe at a Ford plant in Valencia, Spain.^{citation needed}

All Demios come with ABS and EBD, and stability control is optional. An innovative feature offered in Japan is e-4WD, a hybrid car-type system which uses an electric motor to power the rear wheels of this front wheel drive vehicle when needed. In the Demio, this system is used only as a traction aid, not for increased fuel economy as in most other vehicles.

Three trim levels were available in Japan, each targeted by Mazda at a different demographic:

• Cozy for single women with special paint colors and an optional canvas sunroof
• SPORT is for young men
• Casual focuses on young families

In Europe, trim levels were S, TS and TS2. The TS and TS2 were renamed Antares and Capella in 2004. The Japanese 1.3 and 1.5 petrol engines are not available, but Ford's 1.25-litre 16 valve Sigma engine is used, and Mazda's 1.4 and 1.6 petrol, plus Fords 1.4 TDCi diesel are offered, but called 1.4 CDTi by Mazda. (Virtually all the engine parts are interchangeable with the 1.4 Diesel versions of the Ford Fiesta and Ford Fusion of the same period). The Mazda2 is sold with a variety of Z-family engines:

Mazda Demio:

• 1.3 L ZJ-VE I4 91 PS (67 kW; 90 hp) at 6000 rpm, 12.6 kg·m (124 N·m; 91 lb·ft) at 3500 rpm
• 1.5 L ZY-VE I4 113 PS (83 kW; 111 hp) at 6000 rpm, 14.3 kg·m (140 N·m; 103 lb·ft) at 4000 rpm

Mazda2:

• 1.25 L MZI C2 70 PS (51 kW; 69 hp) at 5700 rpm, 110 N·m (81 lbf·ft) at 3500 rpm
• 1.4 L MZI C4 80 PS (59 kW; 79 hp) at 5700 rpm, 124 N·m (91 lbf·ft) at 3500 rpm
• 1.6 L MZI C6 100 PS (74 kW; 99 hp) at 6000 rpm, 146 N·m (108 lbf·ft) at 4000 rpm
• 1.4 L MZ-CDTi Diesel 68 PS (50 kW; 67 hp) at 4000 rpm, 160 N·m (120 lbf·ft) at 2000 rpm

In 2004 Mazda introduced the Verisa in Japan. The Verisa is based on the Demio but targeted further upmarket. This version of the Mazda 2 takes 108mm PCD, four-stud wheels, the same as the Ford Fiesta, Fusion and Escort, though with a slightly different offset.^{citation needed}

• 

  2005–2007 Mazda 2 (DY Series 2) Genki hatchback (Australia)

• 

  2005–2007 Mazda 2 (DY Series 2) Genki hatchback (Australia)

3rd generation (DE, 2007-present)

DE

Also called	Mazda2 Mazda2 Jinxiang
Production	2007–present
Assembly	Hiroshima/Hofu, Japan; Nanjing, China Rayong, Thailand (2009-) Bogotá, Colombia Tehran, Iran (2011-) Nui Thanh, Quang Nam, Vietnam (2011-)
Body style	3-door hatchback 5-door hatchback 4-door saloon
Platform	Mazda DE platform
Engine	1.3L I4 1.5L I4 1.4L I4 Diesel 1.6L I4 Diesel
Transmission	4-speed automatic 5-speed manual CVT
Wheelbase	2007-2010: 2,490 mm (98.0 in) 2011-: 2,492 mm (98 in)
Length	Hatchback: 3,885 mm (153.0 in) Genki: 3,895 mm (153.3 in) 2011- Hatchback: 3,950 mm (156 in) Sedan: 4,270 mm (168.1 in)
Width	1,695 mm (66.7 in)
Height	Hatchback: 1,475 mm (58.1 in) Sedan: 1,480 mm (58.3 in)
Related	Ford Fiesta

This version is built on the new DE platform, which Ford also used for the 2008 Ford Fiesta. It deploys light weight material and reduces the overall dimensions of the car.

The vehicle was unveiled in 2007 Geneva Motor Show.

The lead designer for the new model was Ikuo Maeda. Maeda was later promoted to Head of Design at Mazda in 2009.

Japanese version

Sales of production vehicles began in 2007-07-05 at Mazda, Mazda Enfini and Autozam dealers.

European version

The vehicle was unveiled in 2007 Geneva Motor Show, and later in 2007 Shanghai International Motor Show.

Mazda2 three-door hatchback (2008-)

This is a three-door hatchback version of Mazda2 for the European market. Engine choices include MZR 1.3-liter and 1.5- liter gasoline, MZ-CD 1.4-liter common-rail turbo diesel. In some EU Member States like the Netherlands, there is the option to buy the petrol car in bi-fuel LPG version from the factory. This model was unveiled at the 2008 Geneva International Motor Show.

North American version

The North American version of the Mazda2 was unveiled at the LA Auto Show 2009, and later in 2010 Canadian International Auto Show, making it Mazda's first subcompact in North America since the 323 was discontinued in the United States in 1994 (1995 in Canada).

The North American version became available in July 2010 for a starting price of $13,980 USD. The only engine available is the 1.5-liter, 100-horsepower four-cylinder matched to a 5-speed manual or 4-speed automatic transmission.

The Mazda 2 received a "Good" rating from the Insurance Institute for Highway Safety in frontal crashes, "Acceptable" for side crashes, "Good" for roof strength, and "Acceptable" for rear crash protection.

Chinese version

Chinese model of the Mazda2 5-door hatchback was unveiled in Guangzhou Motor Show 2007. A Chinese four-door sedan model of the Mazda2 was unveiled at the Guangzhou Motor Show 2007, with sales beginning in January 2008.

The sedan version is built in Thailand and China and sold in Southeast Asia and Australia, it is not sold in Japan.

• 

  2007–2009 Mazda2 Neo 5-door (Australia)

• 

  2007–2010 Mazda Demio 5-door (Japan)

• 

  2010 Mazda2 Neo 5-door (Australia)

• 

  2011 Mazda2 1.5 R Sedan (Indonesia)

• 

  Mazda2 Sport 3-door Hatchback (Europe)

Engines

Model	Years	Engine type	Power, torque@rpm
Petrol engines
1.3L (Miller Cycle)	2007-	1,349 cc (1 L; 82 cu in) I4 (ZJ-VEM)	90 PS (66 kW; 89 hp)@6000, 120 N·m (89 lb·ft)@4000
1.3L MZR (Low Power)	2007-	1,349 cc (1 L; 82 cu in) I4 (ZJ-VE MZR)	75 PS (55 kW; 74 hp)@6000, 121 N·m (89 lb·ft)@3500
1.3L MZR (ZJ-VE)	2007-	1,349 cc (1 L; 82 cu in) I4 (ZJ-VE)	91 PS (67 kW; 90 hp)@6000, 124 N·m (91 lb·ft)@3500
1.3L MZR	2007-	1,349 cc (1 L; 82 cu in) I4 (ZJ-VE MZR)	91 PS (67 kW; 90 hp)@6000, 122 N·m (90 lb·ft)@3500
1.5L MZR (ZY-VE)	2007-	1,498 cc (1 L; 91 cu in) I4 (ZY-VE)	113 PS (83 kW; 111 hp)@6000, 140 N·m (103 lb·ft)@4000
1.5L MZR	2007-	1,498 cc (1 L; 91 cu in) I4 (ZY-VE MZR)	113 PS (83 kW; 111 hp)@6000, 137 N·m (101 lb·ft)@4500
Diesel engines
1.4L MZ-CD	2007-	1,399 cc (1 L; 85 cu in) I4 turbo (Y4)	68 PS (50 kW; 67 hp)@4000, 160 N·m (118 lb·ft)@2000
1.6L MZ-CD	2009-	1,560 cc (2 L; 95 cu in) I4 turbo (Y6)	90 PS (66 kW; 89 hp)@4000, 212 N·m (156 lb·ft)@1750

Transmissions

Transmission choices include a five speed manual, a four speed automatic, a CVT (only available in Japan and Hong Kong) or a CVT with a sport mode featuring seven simulated ratios (only available in Japan).

Equipment

A digital fuel gauge has been introduced. Stability control will not be standard in the Mazda 2 range but is available (except it is standard on all models in Australia). There are three trim levels available for the new 2 range, the first is known as the Neo which is the base model. It comes standard with air-conditioning and 15-inch steel wheels, though side air bags, 16-inch alloy wheels and a sports body kit come as standard on the range topping Genki.

Production

The vehicles were built in Ujina Plant No.1 (U1) in Hiroshima, with additional Mazda2 began at the Ujina Plant No.2 (U2) in June 2007. Additional vehicles were built in Hofu, Japan.

Chinese models were built in Changan Ford Mazda Automobile's Nanjing plant at the end of October 2007.

Asia-Pacific region models were produced by AutoAlliance Thailand Co., Ltd. beginning in 2009. Mazda2 local assembly in Vietnam began in 2011-10-21 at Nui Thanh, Quang Nam plant owned by Vina Mazda Automobile Manufacturing Co., Ltd.

Sales

A month after sales of Japanese models began 15,000 units were sold, with the top 3 selling models featuring Sunlight Silver Metallic, Metropolitan Grey Mica and Icy Blue Metallic body colours, and Spirited Green Metallic body among the top 5.

Production in Japan reached 100,000 units at the end of January 2008.

In August 2010, it is reported that 400,000 units has been sold in Europe, Australia and Japan.

Demio EV (2012-)

This is a limited (100 leased units) production electric vehicle for Japanese market. It included 346-Volt 20kWh lithium-ion battery with 200 km (124 mi) driving range. Leasing began in October 2012.

See also

• Hybrid vehicle
• List of hybrid vehicles

External links

• 2012 Mazda Demio facelift

• International Mazda2 portal
• Demio site
• Changan Mazda site hatchback, Sedan
• Official UK website model page