|Owned by||Music Choice LLC
Time Warner Cable,
Microsoft, Motorola Mobility,
Sony Corporation of America)
|Picture format||480i (SDTV)|
|Verizon FiOS||Channels 1799-18457|
|Time Warner Cable||Channels 901-9479|
|Blue Ridge Communications||Channels 797-84210|
|Midcontinent Communications||Channels 901-946|
|Available on most U.S. cable providers||Check local listings for details|
|AT&T U-Verse||Channels 501-5476|
Music Choice (abbreviated as MC) is an American company that programs music and produces music-related content for digital cable television, mobile phone and cable modem users in the United States. Music Choice programs dozens of audio music channels for digital cable subscribers, as well as programs and produces music-related content for on-demand customers with access to Music Choice On-Demand. Music Choice also offers video and audio music programming for cell phone customers through Sprint and AT&T. Music Choice's interactive music video network, SWRV, was started in February 2010 and rebranded in 2013 to Music Choice Play.
Many digital cable and telco companies carry Music Choice, including Comcast, Time Warner Cable, Charter Communications, Cablevision, Cox Communications, Verizon FiOS, AT&T U-verse, Grande Communications, Service Electric Cable TV, CenturyLink, and Bright House Networks. Other companies offer similar audio services for commercial customers, such as Muzak, DMX and Galaxie.
- 1 Background
- 2 Music Choice channels
- 3 Music Choice On Demand
- 4 Music Choice Online
- 5 Mobile devices
- 6 See also
- 7 References
- 8 External links
Music Choice (formerly known as Digital Cable Radio) was the first digital audio broadcast service in the world and, under its founder and CEO David Del Beccaro,1112137 launched in test markets circa 1987. From its inception as an eight-channel audio service from Motorola's cable group, Music Choice has evolved into a multi-platform interactive music network based in New York City that reaches millions of consumers across the country. Music Choice is a partnership owned by a consortium, including Comcast, Time Warner Cable, Cox Communications, EMI Music, Microsoft, Motorola, and Sony Corporation of America.
Music Choice is the first ad-supported video on demand network to be measured by Nielsen Media Research's video on demand measurement service. Audience demographics are based on Nielsen's national Portable People Meter.15
As of 2013, Music Choice offers 49 linear channels: one video channel, SWRV, 46 audio-with-slideshow channels, and one audio-only channel named Taste of Italy; the first, and last two, are only available in a few limited areas.16
All of Music Choice's audio music channels provide continuous music streaming with no talk, commercials or bumpers.171818 Music Choice offers various streams across multiple genres, with each devoted to a particular genre. While a song is playing, artist, song and album information appears on screen as well as trivia facts, artist photos and generic graphics relevant to that particular channel.1719 Music Choice has an editorial staff that checks facts and finds images to provide for artists.20 Music Choice programmers select the music based on current charts, music trends, sales, what they feel is hot in the industry and feedback from viewers.20 All of Music Choice's channels are censored except for five: Rap, Metal, Alternative, Classic Alternative and Adult Alternative.20
After each song, the screen design will rotate to prevent burn-in on television screens.17 Banner advertisements are displayed on every music channel in lieu of commercials, programmed by individual providers at the headend level via local insertion.181820 An unrelated service, the CRN Digital Talk Radio Networks, provides a complementary slate of talk radio channels to cable providers. Music Choice has been found as of 2013 to be the fourth highest-ranking channel in Nielsen ratings based in the 12-34-year-old demographic.21
- Classical Masterpieces (TV-G) - Famous classical works from the great classical composers, particularly from the Classical and Romantic Eras (e.g., Beethoven, Chopin, Mozart, Saint-Saëns)
- Light Classical (TV-G) - Chamber and solo works from earlier periods of classical music history, particularly from the Baroque and Classical periods. (e.g., Bach, Mozart, Vivaldi, Haydn)
- Today's Country (TV-PG) - Modern country hits of today's hottest country stars from the 2000s to today. (e.g. Brad Paisley, Taylor Swift, Keith Urban)
- True Country (TV-PG) - Country music from 1980s to the 2000s. (e.g. Garth Brooks, George Strait, Shania Twain, Tim McGraw, and The Dixie Chicks.)
- Classic Country (TV-PG) - Traditional country music from the 1940s to the 1980s. (e.g. Johnny Cash, Waylon Jennings, Merle Haggard.)
- Dance/Electronica† - A channel that plays electronic-styled music and club hits (e.g. Neon Hitch, Peaches, Digitalism, Daft Punk, and David Guetta)
- Easy Listening (TV-G) - Instrumentals performed by string orchestras and soloists from around the world. (e.g. Living Strings, Mantovani, Ronnie Aldrich)
- Soundscapes (TV-G) - Mix of new age, atmospheric and ambient music. (e.g. Jim Brickman, Steven Halpern, Enya)
- Blues (TV-14) - Blues music from the early artists of the 1920s to today. (e.g. B.B. King, Muddy Waters, Buddy Guy, Little Milton)
- Jazz (TV-PG) - Traditional and contemporary jazz mix that utilizes traditional jazz elements. (e.g. Miles Davis, John Coltrane, Stan Getz)
- Smooth Jazz (TV-PG) - Modern jazz music with hints of pop and rock inspiration. (e.g. David Benoit, Lee Ritenour, George Benson, The Rippingtons)
- Mexicana (TV-PG) - A wide variety of traditional folk music from Mexico, featuring styles such as Ranchera, Banda and Mariachi. (e.g. Pepe Aguillar, Joan Sebastian, Huracanes del Norte)
- Musica Urbana (TV-PG) - Urban music popular in Latin communities such as Reggaeton and Latin hip-hop. (e.g. Don Omar, Tego Calderón, Ivy Queen, Daddy Yankee)
- Pop Latino (TV-PG) - Today's hottest hits and pop music from Latin artists. (e.g. Ricky Martin, Shakira, Paulina Rubino)
- Tropicales (TV-PG) - Music popular in tropical locations, such as the Caribbean. (e.g. Aventura, Víctor Manuelle, Marc Anthony)
- Romances (TV-PG) - A mix of romantic and popular Spanish love songs from the past and present. (e.g. Roberto Carlos, Luis Miguel, Joan Sebastian)
- Taste of Italy (TV-PG) - Italian music, ranging from standards such as Dean Martin and Frank Sinatra to contemporary Italian-language hits. This channel is only available in some areas and there is no song information.2425
- Pop Hits (TV-PG) - A mix of pop hits that include youth orientated music with no rap. (e.g. Mariah Carey, Coldplay, Beyoncé, Maroon 5).
- Solid Gold Oldies (TV-PG) - The biggest hits of the fifties and sixties. (e.g. Elvis Presley, The Beatles, The Rolling Stones, The Mamas & the Papas,Sam Cooke, The Beach Boys, The Temptations)
- '70s (TV-14) - Hits from the 1970s. (e.g. Elton John, Stevie Wonder, The Bee Gees, Cat Stevens, The Jackson 5)
- '80s (TV-14) - Hits from the 1980s. (e.g. Michael Jackson, Prince, Madonna, Whitney Houston, George Michael)
- '90s (TV-14) - Hits from the 1990s. (e.g. Alanis Morissette, Nirvana, Janet Jackson, Boyz II Men)
- Hit List (TV-14) - Today's cutting edge and mainstream popular music. (e.g. Katy Perry, Rihanna, Pitbull, Maroon 5)
- Party Favorites (TV-14) - Mix of music that is great for special occasions and parties. (e.g. Rihanna, Madonna, The Black Eyed Peas)
- Soft Rock (TV-PG) - Slow and mid-tempo pop music from the past and present. (e.g. Leona Lewis, Lionel Richie, Celine Dion) (replaced with contemporary Christmas music from November 29 through January 626)
- Contemporary Christian (TV-G) - Inspiring and uplifting Christian and worship music from the 1980s to the present. (e.g. Mercyme, Steven Curtis Chapman, Third Day)
- Gospel (TV-G) - Modern and traditional gospel music. (e.g. Yolanda Adams, Kirk Franklin, Hezekiah Walker)
- Adult Alternative† - Uncensored alternative music that is targeted for more adult audiences. (e.g. Amy Winehouse, My Morning Jacket, Tracy Chapman)
- Alternative† - Uncensored music from bands redefining the modern rock landscape. (e.g. The Killers, Green Day, Fall Out Boy, My Chemical Romance)
- Classic Alternative† - New wave and punk music and uncensored mix of 1970s-1990s alternative music (e.g. They Might Be Giants, U2, Nirvana, The Cars, Joy Division, A Flock of Seagulls, The Ramones, Collective Soul, etc.).
- Classic Rock (TV-14) - Album-oriented playlists from the 1960s through the 2010s with artists who helped pioneer the genre of rock music (e.g. Creedence Clearwater Revival, The Rolling Stones, Jimi Hendrix, The Moody Blues, Yes, Lynyrd Skynyrd, Boston, Asia, Billy Squier, Stevie Ray Vaughan).
- Metal† - Aggressive sounding metal music using exotic and experimental techniques and genres. (e.g. Metallica, Slayer, Megadeth, Body Count)
- Retro Rock† - Mix of arena rock and modern rock; music is played in blocks, separated by decade (e.g. Bon Jovi, Soundgarden, Alice in Chains, Weezer).
- Rock - Popular rock music from the 1990s to the present. (e.g. Green Day, Foo Fighters, Linkin Park, Hinder, Papa Roach, Cavo)
- R&B Classics (TV-PG) - A variety of funk, soul, and Motown hits from the 1950s, 1960s, 1970s, 1980s and 1990s. (e.g. Aretha Franklin, Al Green, Chaka Khan, Prince)
- R&B Soul (TV-PG) - Urban adult music and sultry, slow jams. (e.g. Mary J. Blige, Maxwell, Alicia Keys, R. Kelly, Toni Braxton)
- Hip-Hop and R&B (TV-14) - Today's hottest hip-hop and R&B music. (e.g. Chris Brown, Ciara, Usher, Lil Wayne, Beyoncé)
- Hip-Hop Classics† - Hits from artists that pioneered the genre of hip-hop. (e.g. Run DMC, A Tribe Called Quest, Tupac Shakur, Notorious B.I.G.).
- Throwback Jamz (TV-14) - Mix of R&B, urban hits, and old-school rap. (e.g. Brandy, Keith Sweat, Aaliyah, TLC)
- Rap† - An uncensored mix of modern rap and hip-hop. (e.g. Jay-Z, Young Jeezy, T.I., Ludacris)
- Kids Only! (TV-G) - Music popular with youngsters and "tweens". (e.g. Miley Cyrus, the Jonas Brothers, Miranda Cosgrove, Nat & Alex Wolff); ad-free
- Toddler Tunes (TV-G) - Contemporary music aimed at babies and young children; includes lullabies that are played at night. (e.g. Joanie Bartels, Laurie Berkner, Baby Einstein); ad-free
- Reggae - Mix of reggae, ska and other Caribbean rhythms of the past and present. (e.g. Bob Marley, Beres Hammond, Buju Banton)
- MCU† - An emulation of the college radio format, with programming geared toward college students.
- Sounds of the Seasons (TV-PG) - Special music that plays to celebrate various holidays and seasons. The 2013 schedule includes:27
- Mardi Gras (first week of February)
- Valentine's Day (second week of February)
- St.Patrick's Day (third week of March)
- Cinco De Mayo (first week of May)
- Patriotic music (first week of July)
- Christmas in July(third week of July) 27
- Oktoberfest (late September through October 7)
- Halloween (October 8 to November 1)
- Christmas (runs from November 2 through January 6)27
- The Pulse (all other times)
- Stage & Screen (TV-PG) - An original mix of music from the movies, TV and Broadway: from blockbuster film scores to memorable TV theme songs to classic Broadway showtunes. (e.g. Disney on Broadway, Rodgers and Hammerstein)
- Singers & Swing (TV-PG) - Big band, Swing & Adult standards (e.g. Frank Sinatra, Glenn Miller, Duke Ellington)
These Music Choice channels have either been taken off the air, renamed or were replaced by another channel.
- MC MixTape - (replaced by MCU in 2012. Songs became part of the Dance/Electronica channel.)
- Radio Disney - (replaced by Kidz Only! in 2007)
- Arena Rock - (replaced by Retro Rock)
- Retro Active
- Bluegrass - (removed in 2009)
- Opera - (removed in 2009)
- Showtunes - (replaced by Stage & Screen)
- Old School Rap - (renamed Hip Hop Classics)
- Classic Disco - (replaced by MC MixTape)
- Dance and Electronica - (merged)
- International Love Songs
- Rock en Espanol - (replaced by Romances)
- New Wave
- Americana - (replaced by True Country)
- Lite Rock - (replaced with Soft Rock)
- Adult Top 40 - (absorbed into Pop Hits)
- Power Rock
- Singers and Standers - (renamed Singers and Swing)
- Choice Cuts - Exclusive footage featuring popular artists
- Speaking Of... - A music news program hosted by Amanda Seales.
- Certified - An interactive music program in which fans decide their favorite featured artist
- Video Playlists - Themed playlists hosted by popular recording artists
Original programs are also available for viewing for a limited time after their premiere.
In August 2007, Music Choice began offering a free broadband music service to its cable partners for use by their cable-modem subscribers. Music Choice's free broadband music site offers subscribers access to all the same music channels available on its television network, in addition to several online exclusives, though online-exclusive channels were eliminated on April 15, 2009.29 Additional features include the ability to watch music videos and Music Choice original programming. This service is currently available to Comcast, Cox Communications and Time Warner Cable, Cablevision, Grande Communications and Conway cable-modem users.
On August 23, 2008, Music Choice debuted user-interactive functionality, called ShowOff, as a feature of select music channels. Listeners can send in photos and short text messages via mobile phone, e-mail, AOL Instant Messenger and Music Choice's ShowOff webpage.30
Music Choice provided online original content known as MC Originals. The following is a list of MC Originals currently active as of July 2013:31
- 1st Rank: Short previews of Music Choice's favorite video of the week
- Chronicles: Documentary series interviewing popular hip hop artists and documenting their career
- Live Undefined: Live performances of recording artists exclusively performing for Music Choice. Performers include J. Cole and Daughtry
- Pop Quiz: Series in which film crews travel around cities asking random people questions related to music pop culture
- Primed: Interviews of very new recording artists usually interviewed during their debut album release
- The F Word: Interviews of currently famous recording artists and asking them about the negatives and positives of fame; interviewees have included Justin Bieber and Game
Music Choice for several years featured stations exclusive to their website, streamed uninterrupted as if they were also on cable. These stations were eventually discontinued.
- Indie Rock - Underground alternative music (e.g. The Killers, The Strokes, Death Cab for Cutie)
- Old School Rap - 80s to 90s hip hop and rap (e.g. Grandmaster Flash, Run DMC, Fresh Prince)
- Classic Disco - 70s to 80s disco (e.g. The Bee Gees, Earth, Wind, and Fire, K.C. and the Sunshine Band)
Music Choice and SWRV also has availability on iOS devices.3334 As to on-demand and online content, Music Choice also has exclusive content available via mobile devices.35 The lineup as of July 2013 is as follows:35
- Top Ten Videos: A countdown of Music Choice's top ten videos of the week
- Naked: Interviews with recording artists
- OpinioNation: Fans and recording artists will debate the popular topics of the week
- New and Rookie Smell: Interviews with underground, upcoming recording artists.
- Damon Williams: VP of Programming & Content Development – Music Choice : New Music Seminar 2014
- Music Choice - Horsham, Pennsylvania (PA) | Company Profile
- Music Choice - Digital Music Channels
- AT&T U-verse TV Launches Music Choice TV Application and Interactive Music Network SWRV
- Find Your Channel Listings - Road Runner
- Music Choice | Blue Ridge Communications
- On Demand Summit » Blog Archive » David J. Del Beccaro Music Choice
- » Feb 2 – Music Choice Raises the Bar on TV Everywhere Distribution Unicorn Media :: Monetizing Your Mobile Video
- Computeruser.com - Sound and vision | articles
- "SWRV TV - Don't Just Watch". Music Choice. Retrieved 2013-06-24.
- "Nielsen To Measure Music Choice On Demand". Multichannel News. Retrieved 2013-06-24.
- Why do the images on Music Choice change position at the beginning of each song? Does this prevent TV screen burn in? | Time Warner Cable
- Music Choice: Taste of Italy TV Schedule | LocateTV
- Music Choice: Taste of Italy TV Listings, TV Shows and Schedule - Zap2it
- "Music Choice Originals". Music Choice LLC. Retrieved 2013-06-24.
- Music Choice - Channel Line Up Change - April 15, 2009 Retrieved April 2, 2009
- "ShowOff". Music Choice LLC. Retrieved 2013-06-24.
- http://beta.musicchoice.com beta.musicchoice.com