NCAA March Madness (CBS/Turner)
|NCAA March Madness (CBS/Turner)|
|Original run||– present|
NCAA March Madness is the title of the coverage of the NCAA Men's Division I Basketball Tournament jointly produced by CBS Sports and Turner Sports, which began with the 2011 tournament. Games air on CBS, TNT, TBS, and truTV.
Initially, CBS will continue to have coverage during most rounds, with Turner channels covering much of the early rounds to the Sweet Sixteen. In 2016, the regional finals, Final Four and national championship game will begin to alternate between CBS and TBS.1 TBS will get the final two rounds in even numbered years, with CBS getting the games in odd numbered years.2
This joint tournament coverage should be distinguished from CBS's regular-season coverage, which it produces on its own. Turner does not currently cover regular-season college basketball games, outside of the Coaches vs. Cancer Classic. However, games on all four networks use a variation of the longtime CBS College Basketball theme music.
On April 22, 2010, a monumental 14 year, 10.8 billion dollar agreement was reached with Turner to receive joint broadcast rights along with CBS for the NCAA 'March Madness' college basketball tournament. This came after there was speculation that ESPN would snag the rights to future tournament games.3 The NCAA took advantage of an opt-out clause in its 1999 deal with CBS (which ran through 2013 even though the NCAA had the option of ending the agreement after the 2010 championship) to announce its intention to sign a new contract with CBS and Turner Sports, a division of Time Warner (which co-owns The CW with CBS). The new contract came amid serious consideration by the NCAA of expanding the tournament to 68 teams.
It runs through 2024 and provides for the broadcast of all games of the tournament on national television for the first time in history. All first four games will air on truTV. A featured second or third round game in each time "window" will be broadcast terrestrially on CBS, while all other games will be shown either on TBS, TNT or TruTV. Sweet 16 (regional semifinal) games would be broadcast on CBS and TBS, while all games from the Elite Eight (regional final) onwards would be shown on CBS exclusively until 2016, when the CBS/TBS sharing of the Elite Eight and Final Four rounds begin. March Madness On Demand (now called March Madness Live) remained unchanged, with Turner Interactive taking over management of both that service and NCAA.com as of the start on 2011. The contract was expected to be signed after a review by the NCAA Board of Directors.4 In 2012, the service was changed; only games televised by CBS are avaliable for free. Free access to games televised by TBS, TNT and TruTV are only accessible to subscribers of these networks on participating television providers. A four-hour trial period is avaliable for games on cable, after which the user must authenticate.56
The same number of "windows" are provided to CBS as before, although unlike with the old schedule where all games in a window started within 10 minutes of each other, resulting in the possibility of multiple close games ending at once, the start times of games are staggered,7 with action lasting later in the night and fewer simultaneous games than in the previous format.8 As a result of the new deal, Mega March Madness, a pay-per-view out-of-market sports package covering games in the tournament, was discontinued.9
The CBS/Turner coverage formally begins with The Selection Show, the official unveiling of the teams participating in the tournament, which follows CBS's coverage of its the final game on Selection Sunday. Since 2013, however, CBS began using the March Madness presentation during coverage of conference championship games being broadcast by CBS, although still branded as NCAA on CBS telecasts. During the tournament itself, TruTV broadcasts pre-game coverage, Infiniti NCAA Tip-Off, while TBS and TruTV also air the post-game show Inside March Madness presented by Buick.
Contrary to their originally announced plans, Turner's involvement in the Elite Eight and Final Four rounds would instead begin in 2014—two years earlier than planned. TBS would air two Elite Eight games in 2014, and have exclusive rights to the Final Four round. However, until 2016 (when it will begin alternating between TBS and CBS), the national championship game will still air on CBS. This marked the first time that the Final Four has not been televised by a broadcast television network.10 Additionally, for 2014, truTV and TNT aired special "Teamcast" coverage of Final Four alongside TBS's conventional coverage, which featured commentators and other guests representing the schools in each game.1112 While the consortium planned to tap local radio announcers from each team for the teamcasts, the majority refused due to commitments in calling the games for their local radio networks. However, Turner Sports' senior vice president of production, Craig Barry, did expect such difficulties, and planned accordingly with the possibility of using talent from outlets associated with the team or their conference (such as regional networks).1314
NCAA March Madness was also shown on ESPN America in Europe and the Middle East until its demise in 2013. As was the case under the CBS-only version, coverage is of a "flex feed" of games, although these were games determined by ESPN America since there is no suggested national feed. The CBS/Turner announcers were heard, although ESPN America used an additional host to transition between games.15
Before 2011, Turner Sports' best known association with college basketball perhaps occurred on December 11, 1982, when TBS (with the aid of more than 100 independent network affiliates and stations16) broadcast a contest between Virginia and Georgetown1718 (led by Ralph Sampson and Patrick Ewing19 respectively). The game in question (in which TBS paid approximately $600,00020 for the broadcasting rights) was called by Skip Caray21 and Abe Lemons.
The consortium also produces coverage of the Reese's College All-Star Game, and the Division II championship game, which are both aired by CBS. Beginning in 2012, truTV also began to air the pre-season Coaches vs. Cancer Classic as part of a separate deal between Turner Sports and the National Association of Basketball Coaches.22
CBS and Turner pool their resources for the tournament, with TNT's NBA broadcast teams joining with those from CBS. Coverage originates from the CBS Broadcast Center in New York City and the Turner Sports studio in Atlanta where many of its studio shows for their coverage of the National Basketball Association and Major League Baseball emanate from.23
CBS' college basketball studio host Greg Gumbel and Inside the NBA host Ernie Johnson, Jr. split hosting duties in the New York studio while NBA TV's Matt Winer hosts in the Atlanta studio. Johnson's colleagues on Inside the NBA, Charles Barkley and Kenny Smith, join CBS analyst Clark Kellogg in the studio in New York while Winer is joined by his NBA TV colleague Steve Smith and CBS' Seth Davis in Atlanta.
As previously mentioned, all four networks use a variation of the CBS College Basketball Theme during the tournament. Although CBS uses this arrangement for the tournament, they still use the arrangement that has been in use since 2004 during its regular season coverage.
- NCAA Mens Basketball Tournament Expands To 68 Teams; CBS Adds Turner To Television Team (press release via TV by the Numbers)
- "CBS cuts in Turner on NCAA basketball tournament". Los Angeles Times. April 23, 2010.
- ESPN to snag the Final Four? Don Surber, Daily Mail
- "CBS, Turner win TV rights to tourney". ESPN. Retrieved 22 April 2010.
- "Turner's Expanded TV Everywhere Presence Should Boost Delivery of NCAA March Madness Live". Multichannel News. 2013-03-16. Retrieved 2014-03-01.
- "You’ll Never Miss That Game Again". Multichannel News. Retrieved 31 March 2014.
- "NCAA tournament changing schedule to air more games in full". ESPN. 2011-02-10. Retrieved 2014-03-01.
- "CBS Sports, Turner Sports Unveil TV Schedule For 2011 March Madness Tournament". TVNewser. Mediabistro, Inc. 2011-02-10. Retrieved 2014-03-01.
- Turner Networks To Air 41 March Madness Tournament Games Multichannel News February 10, 2011
- "Fast Break: TBS to Air Final Four in 2014: College hoops title game shifts to cable in 3 years". Adweek. Retrieved 5 April 2014.
- "Choose your perspective". Sports Business Journal. Retrieved 26 November 2013.
- "March Madness: CBS To Move Up National Championship Tip Time". Multichannel News. Retrieved 12 March 2014.
- "Local Voices Aren’t So Eager to Go National". The New York Times. Retrieved 31 March 2014.
- "A conversation with vice president of the NCAA tournament, Dan Gavitt". CBSSports.com. Retrieved 5 April 2014.
- chappelll (2011-03-10). "ESPN Europe » ESPN America Tipping Off Exclusive Coverage of NCAA® March Madness®". Espnmediazone3.com. Retrieved 2014-03-01.
- Stoda, Greg (10 December 1982). "Battle of giants forms collation". Star-News. Retrieved 21 June 2011.
- Rothenberg, Fred (22 July 1982). "Superstation Wtbs Fights Network Methods, Programs". Toldeo Blade. Retrieved 21 June 2011.
- Richard, Chris (22 July 1982). "Awesome Basketball Game Spotlights Sampson-Ewing Confrontation". The Cavalier Daily. Retrieved 1 June 2011.
- Meade, Peter (8 December 1982). "The Biggest Showdown?". The Times-News. Retrieved 21 June 2011.
- Siddens, Larry (16 September 1982). "Court Ruling Is Made On Televised NCAA Athletics". Daily Times. Retrieved 21 June 2011.
- "Hawks Relive Caray Of Announcing Duties". The Palm Beach Post. 4 February 1983. Retrieved 21 June 2011.
- Fang, Ken (14 September 2011). "Turner Sports Snatches The Rights To Coaches vs. Cancer Classic Starting in 2012". Fang's Bites. Archived from the original on 5 April 2012. Retrieved 14 September 2011.
- Turner Sports. "CBS, Turner combine talent rosters". NCAA.com. Retrieved 2011-01-20.
- CBS, Turner Double Up on Resources for NCAA Tournament
- Most of TNT NBA Crew to Handle NCAA Tournament Coverage
- Official sites
- Turner Newsroom: Sports
- CBS, Turner Reveal Blueprints for NCAA Tournament Coverage
- CBS, Turner choose NCAA tournament announcers
- Why heck is truTV covering the NCAA basketball tourney?
- New March Madness format for TV viewers
- Fans can now see every NCAA Tournament game from start to finish
- NCAA Tournament Tip Times For 1st & 2nd Round Plus Announcing Teams
- truTV lands First Four games
- Sports Media Watch: NCAA Tournament on Turner
- Some First Thoughts on the First Four on TruTV
- Talking NCAA Tourney Deal With CBS, Turner Sports Presidents