British sprinter John McFall, after taking the gold in the men's 200 metres T42 (single amputation above the knee) at the 2007 World Cup.
Since 2010, athletes are divided into four teams: Great Britain, Europe, Americas and one team with the rest of the world. Athletes' individual performances also count towards a team score, and the winning team get the BT Paralympic World Cup trophy.2
Prior to 2011, the event was broadcast by the BBC with international highlights available.3 Prior to 2011, the credit card company Visa formerly was the title sponsor for the event.
As of 2011, the event's title sponsor is BT (British Telecommumications plc).4 For 2011, Channel 4 is the host broadcaster.2