Planet Smoothie

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Planet Smoothie
Type Private (franchise)
Founded 1995
Headquarters Atlanta, GA, United States
Parent Tasti D-Lite LLC
Website planetsmoothie.com

Planet Smoothie is the third largest American chain of smoothie stores1 serving smoothies. The company was founded in 19952 by Martin Sprock in Atlanta, Georgia, and currently operates more than 100 locations. In November, 2011, Planet Smoothie was acquired by Tasti D-Lite LLC who also operates Tasti D-Lite stores.3

Advertising

In 2007, Planet Smoothie decided to send one person on a trip from Orlando to San Diego to assume the role of Cup Man, the chain’s longstanding brand character.4

The 22-market "Good for You, Good for the Planet" tour took Cupman coast-to-coast in a biodiesel converted ice cream truck designed to raise awareness of green issues in markets across the country.5

Candidates were required to submit a video of why they felt they would make the best Cup Man for the 30-day green trek.6 Joel Moss Levinson, of Dayton, Ohio was named the winner. For Joel’s winning entry, he wrote a song with lines such as “I wanna be your Cupman” and “I’m environmentally responsible, I recycle, reduce and reuse, that’s why I want to drive your car that runs on biodiesel fuel.7” Joel garnered enough online votes to be chosen as the company's walking, talking, touring CupMan.8

Joel has since won 11 contests — earning more than $200,000 in money and prizes. He has been featured in the New York Times,9 The Jay Leno Show 10 and an Access Hollywood Rising Star.11

Going Green

In 2008, Planet Smoothie, who served its smoothies in cups made of recycled polystyrene and offered the reusable "MacDaddy" insulated travel mug, sponsored a contest to encourage inventors to develop an eco-friendly solution to polystyrene, currently the only cup material in the marketplace that maintains a smoothie's frozen integrity.12

Merger

Following the acquisition of the Planet Smoothie brand by Tasti D-Lite, several stores began to convert to a dual brand product mix, offering both smoothies and soft serve.

References

  1. ^ http://www.fundinguniverse.com/company-histories/Raving-Brands-Inc-Company-History.html Raving Brands, Inc. Company History
  2. ^ "Franchise Directory". All Business. 
  3. ^ "Tasti D-Lite acquires Planet Smoothie". Networld Media Group. 
  4. ^ "Planet Smoothie to hit the road for the good of the globe". Nation's Restaurant News. 
  5. ^ "Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign". Earth Times. 
  6. ^ "Planet Smoothie Now Accepting Online Auditions to Become Cup Man With the Launch of the National Program "Good for You. Good for the Planet. The Cup Man's Quest."". News Blaze. 
  7. ^ "Internet Crush: Joel Moss Levinson". New York Daily News. 
  8. ^ Dempsey, Laura (April 1, 2008). "He's a real smoothie in a cup suit Dayton native Joel Moss mixes showbiz, environmentalism as drink company's roving mascot.". Dayton Daily News. 
  9. ^ Clifford, Stephanie (October 28, 2008). "Finding a Gold Mine in Digital Ditties". The New York Times. Retrieved May 22, 2010. 
  10. ^ "The Jay Leno Show". 
  11. ^ "Access Hollywood Rising Star". 
  12. ^ "Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign". Reuters. February 4, 2008. 

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