||Rafael Moreno Aranzadi
|Date of birth
23 May 1892|
|Place of birth
|Date of death
||1 March 1922
|Place of death
||1.54 m (5 ft 1 in)
|* Senior club appearances and goals counted for the domestic league only.
† Appearances (Goals).
Rafael Moreno Aranzadi (23 May 1892 – 1 March 1922), aka Pichichi (Little Duck), was a Spanish footballer who played as a striker.
He played for Athletic Bilbao during the 1910s and 1920s.
Born in Bilbao, Biscay, Pichichi played in his first Copa del Rey final in March 1913. Athletic Bilbao, his sole club, lost 0–1 against Racing Club de Irún. Later the same year, on 21 August, the same opponents, now renamed Real Unión, were invited to play the inaugural game at San Mamés Stadium, and he scored the very first goal at the new ground.
Pichichi subsequently played in five other domestic cup finals, winning four. He netted a hat-trick in the 1915 final as Athletic beat RCD Español 5–0. He died on 2 March 1922 at the age of only 29, victim of a sudden attack of typhus.
In 1920, Pichichi was a member of the very first Spanish national team that played at the Olympic Games in Belgium.
He gained five senior caps during one month, his debut coming on 28 August, in a 1–0 win against Denmark.
- Copa del Rey: 1913–14, 1914–15, 1915–16, 1920–21
- Northern Championship: 1913–14, 1914–15, 1915–16
- Vizcayan Championship: 1919–20, 1920–21
- In 1926, a bust was erected in his honour outside the San Mamés Stadium. It was tradition for teams visiting the stadium for the first time pay homage by leaving a bouquet of flowers at its base.
- Pichichi was easily identifiable on the pitch by his ever present white headgear. Both he and his future wife were immortalised in a painting by Aurelio Arteta.
- ^ Goals scored in the Copa del Rey, which was the major national tournament in that era