Raygun Gothic is a catchall term for a visual style that incorporates various aspects of the Googie, Streamline Moderne and Art Deco architectural styles when applied to retro-futuristic science fiction environments. Academic Lance Olsen has characterised Raygun Gothic as "a tomorrow that never was".1 The style has also been associated with architectural indulgence, and situated in the context of the golden age of modern design due to its use of features such as "single-support beams, acute angles, brightly colored paneling" as well as "shapes and cutouts showing motion"2
The term was coined by William Gibson in his story "The Gernsback Continuum":2
Cohen introduced us and explained that Dialta [a noted pop-art historian] was the prime mover behind the latest Barris-Watford project, an illustrated history of what she called "American Streamlined Modern." Cohen called it "raygun Gothic." Their working title was The Airstream Futuropolis: The Tomorrow That Never Was.
— William Gibson, The Gernsback Continuum3