Roewe

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Roewe
Industry Automotive
Founded 2006
Headquarters Shanghai, China
Products Automobiles
Parent SAIC Motor
Website www.roewe.com.cn
Roewe
Simplified Chinese 荣威
Traditional Chinese 榮威

Roewe is a luxury automobile marque owned by the Chinese automaker SAIC Motor. Roewe vehicles are primarily based on technology acquired from the defunct British carmaker MG Rover.1 SAIC was unable to purchase the rights to the Rover brand name and created the Roewe marque as a replacement.2

Roewe is currently one of only a small number of indigenous Chinese luxury vehicle marques.3 Its models are sold under the MG marque in most markets outside of China.

Name

The name Roewe originates from SAIC's failure to acquire the Rover marque from BMW c. 2005 (it was instead sold to Ford in 2006,4 and subsequently purchased by its current owner, Tata Motors, as part of the 2008 sale of Jaguar Land Rover by Ford). Composed of the Chinese characters Róng and wēi, which roughly mean "glorious power", the name is a transliteration of Rover, although SAIC has stated that it is derived from Löwe, the German word for lion. Loewe, pronounced much like Roewe by Chinese speakers, is also the name of a Spanish manufacturer of luxury leather goods.5

History

SAIC purchased technology relating to the Rover 75 and Rover 25 after the 2005 collapse of MG Rover, and the Roewe marque first appeared on a version of the 75, the Roewe 750. Originally intending to purchase all assets of the failed British company, SAIC was outbid by Nanjing Automobile.4 In 2007 SAIC merged with Nanjing Auto, so it now controls those MG Rover assets, such as the MG name and a Birmingham factory, the Longbridge plant, that it was initially unable to acquire.6

English engineering firm Ricardo assisted the development of early Roewe models and set up a new company in the UK, Ricardo (2010) Consultants Ltd, which helped bring the 750 to market.2 According to SAIC, work on the vehicle was also done in China.7 In 2007 Ricardo (2010) Consultants was purchased by SAIC and renamed SAIC Motor UK Technical Centre.8 It employs over 200 British ex-Rover engineers.9

Current models

Roewe 950

Roewe 950

The Roewe 950 is a B-plus class executive saloon and the flagship model of the Roewe range. It was launched in April 2012 and is based on the long wheel base version of General Motors' Epsilon II platform, which it shares with the Buick Lacrosse.1011 The 950 was developed over a three year period at a cost of around 1.8 billion yuan.12

Roewe 750

Roewe 750 1.8 Turbo

The Roewe 750, launched in October 2006, is a revised version of the Rover 75 with the wheelbase stretched by 103 millimetres (4.1 in) and a re-worked rear end.2 The drivetrain is a 2.5 litre V6 petrol unit based on the Rover KV6 engine, and the gearbox is a completely new 5-speed automatic. Later, a 1.8T (turbo) petrol engine based on the Rover K-series, delivering around 150 bhp (112 kW; 152 PS) was introduced.

Roewe 550

Roewe 550

The Roewe 550 was formally launched at a 2008 motor show, and features LED lights on the rear; various audio, climate, and sat nav controls through a touchscreen; and a panoramic glass roof.

The 550 was developed by an Anglo-Chinese collaboration between the British consultancy firm Ricardo 2010 and SAIC's in-house development team.1314 Underneath, the 550 is based on a shortened Rover 75 platform and features a development of BMW's Z-axle system also used in the 75.15

Using a powerplant based on the Rover K series engine, options include 1.6 litre and 1.8 litre naturally aspirated or turbocharged petrol and 2.0 litre diesel engines. The 1.8 litre turbo (named "Kavachi" after a submarine volcano in the South Pacific) delivers around 150 bhp (112 kW; 152 PS), while the 2.0 litre diesel, complying with Euro IV emissions regulations, provides similar levels of power. A hybrid version was shown at the 2010 Beijing Autoshow.16

The Roewe 550 is sold as the MG 550 in Peru and Chile, but most export markets will only receive the sportier MG 6 derivative. Chinese-built MG 6 models for the UK market undergo final assembly at the MG Longbridge plant as of April 2011. Production will stay small at no more than 3,000 units per year.17

Roewe 350

The Roewe 350 is based on the Roewe N1 concept car of 2009.18 The production version was publicly launched at the Beijing Auto Show in 2010 with a SAIC-developed 1.5 L engine. The engine produces 107 hp (80 kW), but currently only meets Euro 4 emissions standards.19 The 350 is produced at a former Nanjing Automobile production base in Pukou, China.20 It is sold as the MG 350 in Israel, Peru, Colombia and Chile. SAIC revealed an all-electric version of the Roewe 350 powered by lithium-ion batteries in late 2010.21

Roewe W5

Roewe W5 in Shanghai, China

Roewe launched the W5, its first SUV, at the 2011 Auto Shanghai motor show. The W5 is based on the SsangYong Kyron and is powered by the same 1.8 litre engine as used in the Roewe 550 and 750.22

Roewe E50

Roewe E50

The Roewe E50 all-electric concept car was unveiled at the 2012 Beijing International Automotive Exhibition.23

In November 2012, SAIC introduced the production version of the Roewe E50, a four-seater subcompact hatchback intented for the Chinese market. The E50 has a 47 kW motor and an 18 kWh battery pack supplied by A123 Systems that delivers a range of 180 km (110 mi) and a top speed of up to 120 km/h (75 mph). The E50 uses several lightweight materials from Evonik to reduce energy consumption and to achieve lower emissions. The electric car pricing starts at CN¥ 234,900 (US$37,589) before available government incentives, and SAIC's goal is to sell 1,000 units within the first year in the market.2425

Retail deliveries began in Shanghai in January 2013. The E50 is subject to a cash rebate of CN¥ 60,000 (US$9,648) from the central government, another CN¥ 40,000 (US$6,432) from the Shanghai municipal government, and also is exempted from the city's license plate fee, which by January 2013 had a cost of CN¥ 75,000 (US$12,060), but the new-energy car plates, or EV plates, are non-transferable. These incentive make the E50 competitive with the price of an economy family car.26

Future models

The SAIC UK Technical Center is currently developing a second Roewe SUV model, which will compete against the Buick Enclave and Ford EcoSport.27 The model is planned to go on sale in 2014.27

Sales

A total of 155,336 Roewe vehicles were sold in China in 2013, making it the 29th largest-selling car brand in the country in that year (and the 13th largest-selling Chinese brand).28

Exports

Outside of China Roewe-derived models are currently sold under the MG marque.29

In 2008, the Roewe 550 and 750 were launched in Chile under the names MG 550 and MG 750, respectively.30 The smaller MG 350 and sporty MG 6 were displayed at the eleventh Santiago Motor Show in October 2010.31

European sales first began in Belarus, with an MG-badged version of the 550.15 British car magazine Autocar tested the Roewe 350 in 2010 and it was suggested that the model would be built and sold in the UK, but Roewe denied this.32 Nonetheless, as of April 2011 SAIC's MG6 (a reworked Roewe 550) commenced assembly at the old MG Rover plant in Longbridge. The European market cars feature certain improvements over its Chinese siblings, meeting Euro V rather than Euro IV emissions standards.33

References

  1. ^ "Rover becomes 'Roewe'". The Daily Telegraph. 13 October 2006. 
  2. ^ a b c Adams, Keith (19 September 2008). "Roewe 750". AROnline. Retrieved 19 April 2011. 
  3. ^ Fang Yan and Tom Miles (27 December 2010). "SAIC invests $1.5 billion to boost own-brand car capacity: paper". Reuters. Retrieved 13 July 2011. 
  4. ^ a b China debut for Rover-based car bbc.co.uk, Monday, 20 November 2006, 20:41 GMT
  5. ^ Fairclough, Gordon (13 October 2006). "Over With Rover, China Firm Calls Car Line 'Roewe'". Wall Street Journal. Retrieved 24 April 2011. 
  6. ^ REFILE-UPDATE 2-SAIC to make MG 6 in UK, upbeat on own-brand car reuters.com, Wed 25 November 2009 5:04 am EST
  7. ^ SAIC Motor Technical Center SAIC Official Site
  8. ^ 70. Business Combinations C. The Group as the acquirer... SAIC Motor Annual Report 2008, page 165
  9. ^ Implement the Scientific Development Philosophy and Fulfill Corporate Social Responsibilities: Independent innovation, sustainable development of enterprise SAIC Official Site
  10. ^ Sutcliffe, Ashley (12 April 2012). "Roewe | Roewe 950 hits the market, priced competitively". chinacartimes.com. China Car Times - China Auto News. Retrieved 2 October 2012. 
  11. ^ Roewe website on 950 (2012). "荣威950,荣威950报价和图片,油耗测评-上汽荣威950官方网站". roewe.com.cn. Retrieved 2 October 2012. 
  12. ^ "Roewe setting the pace for refined domestic cars". China Daily. 18 June 2012. Retrieved 26 December 2012. 
  13. ^ Roewe cashes in on MG Rover's British heritage telegraph.co.uk,2:04 pm BST 25 August 2010
  14. ^ "Roewe reveals reborn Rover 45". Auto Express. 5 May 2007. 
  15. ^ a b Sloman, Adam (16 February 2010). "Roewe 550: the story so far". AROnline. Retrieved 19 April 2011. 
  16. ^ Factbox: A glimpse of Chinese green cars reuters.com, Wed 21 April 2010 11:40 pm EDT
  17. ^ Bailey, David (12 April 2011), "MG 6 Years on", Birmingham Post 
  18. ^ "Autocar 24 March 2010". Autocar.co.uk. 24 March 2010. Retrieved 19 April 2011. 
  19. ^ "Autocar 10 April 2010". Autocar.co.uk. 10 April 2010. Retrieved 25 April 2011. 
  20. ^ Nanjing base sees 50,000th Roewe 350 SAIC Official Site, 24 December 2010
  21. ^ SAIC's Roewe 350 all-electric car unveiled globaltimes.cn, 11 November 2010
  22. ^ "Autocar 19 April 2011". Autocar.co.uk. Retrieved 19 April 2011. 
  23. ^ "SAIC’s First Pure-Electric Car, Roewe E50, to Hit Market in October". ChinaAuto Web. 2012-05-26. Retrieved 2013-02-09. 
  24. ^ Roewe Press Release (2012-11-04). "SAIC introducing Roewe E50 electric vehicle in China". Green Car Congress. Retrieved 2013-02-09. 
  25. ^ "All-Electric SAIC Roewe E50 Hits the Market at US$37,589". ChinaAuto Web. 2012-11-05. Retrieved 2013-02-09. 
  26. ^ He Wei (2013-01-24). "SAIC delivers first battery-powered car". China Daily. Retrieved 2013-02-09. 
  27. ^ a b "SAIC working on developing second own brand Roewe SUV". Gasgoo. 7 December 2012. Retrieved 26 December 2012. 
  28. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 4 March 2014. 
  29. ^ SAIC expands MG line-up in Europe bbc.co.uk, 12:38 GMT, Wednesday, 24 March 2010
  30. ^ "MG: Morris Garages". MG Motors Chile (in Spanish). SKBergé Automotriz. Retrieved 12 March 2009. 
  31. ^ "Noticias: MG en el XI Salón del Automóvil" [News: MG at the 11th Motor Show]. MG Motors Chile (in Spanish). SKBergé Automotriz. Retrieved 19 April 2011. 
  32. ^ "24 March 2010". BBC News. 24 March 2010. Retrieved 19 April 2011. 
  33. ^ SAIC launches new MG car in UK Ministry of Foreign Affairs, the People's Republic of China, 2011/04/13

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