SelecTV was created in Melbourne, Australia in October 2003 by Jim Blomfield,4 a former Chief Executive Officer of Foxtel, as i-view Broadcasting Pty, Ltd. It underwent multiple name changes, before finally being renamed as SelecTV Broadcasting Limited in October 2005.5 The companies focus was to provide comparatively low-cost premium content to specialist market segments, including Australians whose first language was other than English and retirees.6 In August 2006, WIN Corporation purchased 50.1% of the company for $23 million, acquiring overall company control.7 By April 2006, the company said it had approximately 2,000 subscribers.8WIN Corporation saw opportunity in the companies rapid expansion, and direct competition to the Australiansubscription television giant Foxtel, acquiring the remaining 49.9% from Access Providers in October 2006.9 The company expanded its programming to over 40 television channels consisting of English-language channels, as well as various programming packages comprising foreign-language and special interest channels in Greek, Spanish, Italian, German, and Vietnamese.5 By 2009, due to low subscription to their language packages, SelecTV discontinued all German and Vietnamese programming.10
By June 2010, the company had approximately 45,000 subscribers; well short of its target of 80,000.11 Despite expanding their English language services, SelecTV failed to meet subscriber targets.12 In August 2010, it was reported that the company would cease broadcasting English programming by 15 November 2010.13 On 20 August 2010, SelecTV signed an agreement allowing its 22,000 English subscribers to voluntarily change to Foxtel and Austars subscription services without additional charges. On 30 August, SelecTV sold their Italian language programming to World Media International and in October their Spanish language programming to UBI World TV.1415
In its final days, SelecTV provided subscription packages for Greek programming.16 On 4 February 2011 SelecTV went into voluntary administration.17 On 7 February 2011 a creditors meeting was held where the company revealed that it was in debt of $26 million.18 The channel is no longer available in Australia.