Jones' broadcasting career began in 1976 (the season after he retired as a player with the Portland Trail Blazers), when he became a color commentator for CBS. He was part of the network's crew that handled the Blazers championship game against the Philadelphia 76ers. He also served as color analyst for the Blazers that year. Jones' other broadcasting credits include stints with TNT, TBS, USA Network and the Denver Nuggets. Snapper joined NBC shortly after the network obtained the rights to telecast NBA games prior to the 1990-91 season.
After serving as an analyst on The NBA on NBC for 13 years, Jones now works in that same position for NBA TV.
One of Jones' career highlights was his assignment as basketball analyst with Chick Hearn and Jim Durham in Barcelona, as part of the NBC coverage of men's basketball during the 1992 Olympic Games. In that capacity he worked the equivalent of almost one-half of an NBA season, 36 games, in just two weeks.
When he worked at NBC, Jones was typically paired up with former NBA teammate Bill Walton for NBA games due to the point-counterpoint style of banter between the two. He gained notoriety while announcing with Bill Walton for reining in his verbose outbursts, often responding to Walton's sometimes sensational statements with phrases such as "Bill, you can't be serious..." Though they typically argued and disagreed during games, the two have a mutual respect for each other and remain good friends. They reunited on Bill Walton's short lived TV show Bill Walton's Long Strange Trip.