Tata Motors

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Tata Motors Limited
Type Public
Traded as BSE500570 (BSE SENSEX Constituent)
NSETATAMOTORS
NYSETTM
Industry Automotive
Founded 1945
Founder(s) J. R. D. Tata
Headquarters Mumbai, Maharashtra, India1
Area served Worldwide
Key people Ratan Tata (Chairman Emeritus)2
Cyrus Pallonji Mistry (Chairman)
Karl Slym (died 26 January 2014, Managing Director)3
Ravi Kant (Vice Chairman)
Products Automobiles
Commercial vehicles
Coaches
Buses
Construction equipment
Military vehicles
Automotive parts
Services Automotive design, engineering and outsourcing services
Vehicle leasing
Vehicle service
Revenue Increase US$ 34.7 billion (FY 2012-13)4
Operating income Increase US$ 03.06 billion (2012)4
Profit Increase US$ 02.28 billion (2012)4
Total assets Increase US$ 28.05 billion (2012)4
Total equity Increase US$ 06.44 billion (2012)4
Employees 59,759 (2012)4
Parent Tata Group
Divisions Tata Motors Cars
Subsidiaries Jaguar Land Rover
Tata Daewoo
Tata Hispano
Website www.tatamotors.com

Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's seventeenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.5

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa, Thailand and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom. Tata Motors' principal subsidiaries include the British premium car maker Jaguar Land Rover (the maker of Jaguar, Land Rover and Range Rover cars) and the South Korean commercial vehicle manufactuer Tata Daewoo. Tata Motors has a bus manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction Machinery), and a joint venture with Fiat which manufactures automotive components and Fiat and Tata branded vehicles.

Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra, becoming the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile.6 In 1998, Tata launched the first fully indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the world's most affordable car. Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and purchased Jaguar Land Rover from Ford in 2008.

Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE SENSEX index, the National Stock Exchange of India and the New York Stock Exchange. Tata Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the world's biggest corporations.

History

The second-generation Tata Indica; one of the best selling cars in the history of the Indian automobile industry
The Tata Nano, the world's most affordable car

Tata entered the commercial vehicle sector in 1945 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. Tata subsequently launched the Tata Estate (1992; a station wagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), the Tata Sumo (1994; LCV) and the Tata Safari (1998; India's first sports utility vehicle).

Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticized by auto-analysts, its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favourite. Tata Motors also successfully exported large quantities of the car to South Africa. The success of Indica played a key role in the growth of Tata Motors.7

In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo Commercial Vehicles Company, later renamed Tata Daewoo.8

On 27 September 2004, Tata Motors rang the opening bell at the New York Stock Exchange (NYSE) to mark the listing of Tata Motors.9

In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera.10 Tata Motors continued its market area expansion through the introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo).

In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches.11

In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company.12131415

In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo;16 the range went in sale in South Korea, South Africa, the SAARC countries and the Middle-East at the end of 2009.16

Tata acquired full ownership of Hispano Carrocera in 2009.17

In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix for €1.85 million. The acquisition formed part of the company's plan to enhance its styling and design capabilities.18

In 2012, Tata Motors announced it would invest around INR6 billion in the development of Futuristic Infantry Combat Vehicles in collaboration with DRDO.19

In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run on compressed air (engines designed by the French company MDI) and dubbed "Mini CAT".

On 26 January 2014, the Managing Director Karl Slym was found dead. He fell from the 22nd floor to the 4th floor of the Shangri-La Hotel in Bangkok where he was to attend a meeting of Tata Motors Thailand..20

Operations

Tata Motors has vehicle assembly operations in India, the United Kingdom, South Korea, Thailand, Spain and South Africa. It plans to establish plants in Turkey, Indonesia and Eastern Europe.

Tata Motors' principal subsidiaries include Jaguar Land Rover, Tata Daewoo and Tata Hispano.

Tata Motors Cars

The Tata Prima

Tata Motors Cars is a division of Tata Motors which produces passenger cars under the Tata Motors marque. Tata Motors is among the top four passenger vehicle brands in India with products in the compact, midsize car and utility vehicle segments.21 The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Dharwad (Karnataka) and Sanand (Gujarat). Tata's dealership, sales, service and spare parts network comprises over 3,500 touch points.21 Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4 Union Territories of India.22 It has the third largest sales and service network after Maruti Suzuki and Hyundai.

Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.23 Tata has dealerships in 26 countries across 4 continents.24 Though Tata is present in many countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata is also present in Italy,25 Spain,26 Poland,27 Romania,28 Turkey,29 Chile,30 and South Africa.31

Tata Daewoo

The Tata Prima heavy truck on the roads of Lucknow

Tata Daewoo (officially Tata Daewoo Commercial Vehicle Company and formerly Daewoo Commercial Vehicle Company) is a commercial vehicle manufacturer headquartered in Gunsan, Jeollabuk-do, South Korea and a wholly owned subsidiary of Tata Motors. It is the second-largest heavy commercial vehicle manufacturer in South Korea and was acquired by Tata Motors in 2004. The principal reasons behind the acquisition were to reduce Tata's dependence on the Indian commercial vehicle market (which was responsible for around 94% of its sales in the MHCV segment and around 84% in the light commercial vehicle segment) and expand its product portfolio by leveraging on Daewoo's strengths in the heavy-tonnage sector.

Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses including GloBus and StarBus. In 2012, Tata began developing a new line to manufacture competitive and fuel efficient commercial vehicles to face the competition posed by the entry of international brands like Mercedes-Benz, Volvo and Navistar into the Indian market.32

Tata Hispano

Tata Hispano Motors Carrocera, S.A. is a bus and coach cabin manufacturer based in Zaragoza, Aragon, Spain and a wholly owned subsidiary of Tata Motors. Tata Hispano has plants in Zaragoza, Spain and Casablanca, Morocco. Tata Motors first acquired a 21% stake in Hispano Carrocera SA in 2005,10 and purchased the remaining 79% for an undisclosed sum in 2009, making it a fully owned subsidiary, subsequently renamed Tata Hispano.

Jaguar Land Rover

Jaguar Land Rover PLC is a British premium automaker headquartered in Whitley, Coventry, United Kingdom and has been a wholly owned subsidiary of Tata Motors since June 2008, when it was acquired from Ford Motor Company.33 Its principal activity is the development, manufacture and sale of Jaguar luxury and sports cars and Land Rover premium four wheel drive vehicles. It also owns the currently dormant Daimler, Lanchester and Rover brands.34

Jaguar Land Rover has two design centres and three assembly plants in the UK. Under Tata ownership, Jaguar Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar F-Type, the Jaguar XF, the latest Jaguar XJ the Second-generation Range Rover Sport, the Fourth-generation Land Rover Discovery and the fourth-generation Range Rover.

TML Drivelines

TML Drivelines Ltd. is a wholly owned subsidiary of Tata Motors engaged in the manufacture of gear boxes and axles for heavy and medium commercial vehicles. It has production facilities at Jamshedpur and Lucknow. TML Forge division is also a recent acquisition of TML Drivelines. TML Drivelines was formed through the merger of HV Transmission (HVTL) and HV Axles (HVAL).

Tata Technologies

Tata Technologies Limited (TTL) is an 86.91% owned subsidiary of Tata Motors which provides design, engineering and business process outsourcing services to the automotive industry. It is headquartered in Pune (Hinjewadi) and also has operations in Detroit, London and Thailand. TTL's clients include Ford, General Motors, Honda and Toyota.

The British engineering and design services company Incat International, which specialises in engineering and design services and product lifecycle management in the automotive, aerospace and engineering sectors, is a wholly owned subsidiary of TTL. It was acquired by TTL in August 2005 for INR4 billion.

European Technical Centre

The Tata Motors European Technical Centre (TMETC) is an automotive design, engineering and research company based at WMG on the campus of the University of Warwick in the United Kingdom. It was established in 2005 and is a wholly owned subsidiary of Tata Motors. It was the joint developer of the World Truck.35

In September 2013 it was announced that a new National Automotive Innovation Campus would be built at WMG at Warwick's main campus at a cost of £100 million.3637 The initiative will be a partnership between Tata Motors, the University and Jaguar Land Rover, with £30 million funding coming from Tata Motors.38

Joint ventures

Tata Marcopolo

A Tata Marcopolo bus in use in Chandigarh, India

Tata Marcopolo is a bus manufacturing joint venture between Tata Motors (51%) and the Brazil-based Marcopolo S.A. (49%). The joint venture manufactures and assembles fully built buses and coaches targeted at developing mass rapid transportation systems. It utilises technology and expertise in chassis and aggregates from Tata Motors, and know-how in processes and systems for bodybuilding and bus body design from Marcopolo. Tata Marcopolo has launched a low-floor city bus which is widely used by Chandigarh, Kolkata, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Lucknow, Pune, Agra, Kochi, Trivandrum and Bengaluru transport corporations. Its manufacturing facility is based in Dharwad.

Fiat-Tata

Fiat-Tata is an India-based joint venture between Tata and Fiat which produces Fiat and Tata branded passenger cars as well as engines and transmissions. Tata Motors has gained access to Fiat’s diesel engine technology through the joint venture.39

The two companies formerly also had a distribution joint venture through which Fiat products were sold in India through joint Tata-Fiat dealerships. This distribution arrangement was ended in March 2013, since when Fiats have been distributed in India by Fiat Automobiles India Limited, a wholly owned subsidiary of Fiat.4041

Tata Hitachi Construction Machinery

Tata Hitachi Construction Machinery is a joint venture between Tata Motors and Hitachi which manufactures excavators and other construction equipment. It was previously known as Telcon Construction Solutions.

Products

For details of Tata Motors passenger cars, see Tata Motors Cars. For details of Land Rover products, see Land Rover. For details of Jaguar products, see Jaguar Cars

Commercial vehicles

The Tata TL
A Tata 407 water truck
Tata Motors trucks in Rajasthan, India
TATA Semi-Forward Cab 1210SE Truck
Tata twin Axle Lorry in South India
  • Tata Ace
  • Tata Super Ace
  • Tata TL/Telcoline/207 DI Pickup Truck
  • Tata 407 Ex and Ex2
  • Tata 709 Ex
  • Tata 807 (Steel Cabin chassic, cowl chassic, Medium Bus chassic, Steel Cabin + Steel Body chassic)
  • Tata 809 Ex and Ex2
  • Tata 909 Ex and Ex2
  • Tata 1109 (Intermediate truck)
  • Tata 1512 (Medium bus chassis)
  • Tata 1612/1616 (Heavy bus chassis)
  • Tata 1618 (Semi Low Floor bus chassis)
  • Tata 1623 (Rear Engined Low Floor bus chassis)
  • Tata 1518C (Medium truck)
  • Tata 1613/1615 (Medium truck)
  • Tata 2515/2516 (Medium truck)
  • Tata Starbus (Branded Buses for city, inter city, school bus and standard passenger transportation)
  • Tata Divo (Hispano Divo; Fully built luxury coach)
  • Tata CityRide (12 – 20 seater buses for intra-city use)
  • Tata 3015 (Heavy truck)
  • Tata 3118 (Heavy truck) (8×2)
  • Tata 3516 (Heavy truck)
  • Tata 4018 (Heavy truck)
  • Tata 4923 (Ultra-Heavy truck) (6×4)
  • Tata Novus (Heavy truck designed by Tata Daewoo)
  • Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)
  • Tata Prima LX (Stripped down version of Tata Prima)

Military vehicles

  • Tata LSV (Light Specialist Vehicle)
  • Tata Mine Protected Vehicle (4×4)
  • Tata 2 Stretcher Ambulance
  • Tata 407 Troop Carrier, available in hard top, soft top, 4×4, and 4×2 versions
  • Tata LPTA 713 TC (4×4)
  • Tata LPT 709 E
  • Tata SD 1015 TC (4×4)
  • Tata LPTA 1615 TC (4×4)
  • Tata LPTA 1621 TC (6×6)
  • Tata LPTA 1615 TC (4×2)
  • Tata Winger Passenger Mini Bus
  • Tata Landrover 1515 F
  • TATA SUMO 4*4
  • TATA xenon

Electric vehicles

Tata Motors has unveiled electric versions of the Tata Indica passenger car and the Tata Ace commercial vehicle, both of which run on lithium batteries. The company has indicated that the electric Indica would be launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in Norway in 2009.42

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon of Norway for US$1.93 million, which specialises in the development of innovative solutions for electric vehicles, and plans to launch the electric Indica hatchback in Europe next year.434445 In September 2010, Tata Motors presented four CNG–Electric Hybrid low-floored Starbuses to the Delhi Transport Corporation, to be used during the Commonwealth games. These were the first environmentally friendly buses to be used for public transportation in India.

Notable vehicles

Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one-ton mini-truck, was launched in May 2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537 units due to the rising demand for Ace. The Ace was built with a load body produced by Autoline Industries.46 By 2005, Autoline was producing 300 load bodies per day for Tata Motors.

Ace is still a top seller for TML with 500,000 units sold to date (June 2010).47 In 2011, Tata Motors invensted Rs.1000 Crore in Dharwad Plant, Karnataka with the capacity of 90,000 units annually and launched 2 models of 0.5T capacity as Tata Ace Zip, Magic Iris.48

Ace has also been exported to several Asian, European, South American and African countries and all-electric models are sold through Polaris Industries' Global Electric Motorcars division.49 In Sri Lanka it is sold through Diesel & Motor Engineering (DIMO) PLC under the name of DIMO Batta.

Tata 407

Tata 407, is a Light Commercial Vehicle (LCV) that has sold over 500,000 units since its launch in 1986.50 In India, this vehicle dominates market share of the LCV category, accounting for close to 75% of LCV sales.

See also

References

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