Television in Australia
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Television in Australia began there experimentally as early as 1929 in Melbourne with using the stations 3DB and 3UZ using the Radiovision system by Gilbert Miles and Donald McDonald,123 and later from other locations, such as Brisbane in 1934.4
Mainstream professional television was launched on 16 September 1956 in Sydney. The new medium was introduced by Bruce Gyngell with the words 'Good evening, and welcome to television',5 and has since seen the introduction of colour, and digital television, and the planned shutdown of analogue broadcasts set to take place between 2010 to 2013 (depending on the area).6 Complete changeover was achieved by 10 December 2013.
Local programs, over the years, have included a broad range of comedy, sport, and in particular drama series, in addition to news and current affairs. The industry is regulated by the Australian Communications and Media Authority.
- 1 History
- 2 Broadcasting
- 3 Cable television
- 4 Satellite television
- 5 Programming
- 6 News and current affairs
- 7 Ratings
- 8 Regulation
- 9 See also
- 10 References
- 11 External links
In 1885, Henry Sutton developed a Telephane for closed circuit transmission of pictures via telegraph wires, based on the Nipkow spinning disk system, so that the Melbourne Cup could be seen in Ballarat. Reports differ on whether the Telephane was successfully implemented.78910
The first television broadcast in Australia took place on 30 September 1929 at the Menzies Hotel in Melbourne, using the electro-mechanical Radiovision system.11 Other transmissions took place in the city over the next few weeks. Also in 1929, the Baird system was used on 3DB.12
After 18 months of test transmissions, regular broadcasts began in Brisbane on 6 May 1934 using a 30-line system, to an estimated 18 receivers around Brisbane. The test transmissions, which were of 1 hour duration each day, were made by Thomas M. B. Elliott and Dr Val McDowall from the Wickham Terrace Observatory Tower.13 The programs included news headlines, still pictures and silent movies such as the temperance film Horrors of Drink. The Commonwealth Government granted a special license and permission to conduct experimental television by VK4CM, in July 1934. By 1935, it expanded to 180 lines.131415161718 Other experimental transmissions followed in other cities.
Television commenced in the United States and in the United Kingdom after the end of World War II. The two countries developed radically different industry models, which were based on the models each used for radio broadcasting. British TV was dominated by the government-created broadcasting corporation, the BBC, which derived most of its revenue from compulsory viewer licence fees, with some government allocation. The United States adopted a commercial model, based on privately owned stations and networks that earned revenue by charging for advertising time, with public broadcasting forming only a minor component of the larger system.
In June 1948, the Chifley Labor government opted to follow the British model, on the advice from the Postmaster General's department. It decided to establish a government-controlled TV station in each capital city and called for tenders for the building of the six TV transmitters. The Broadcasting Act 1948 specifically prohibited the granting of commercial TV licences, a decision that the Liberal-Country Party opposition criticised as "authoritarian and socialistic". This policy was never put into practice, however, because the Labor government did not have the opportunity to establish the TV network before it was defeated in December 1949. The incoming Menzies-led Liberal-Country Party coalition, which was to hold power for the next 23 years, changed the industry structure by also permitting the establishment of American-style commercial stations.19
The economic situation at the time that TV was established in Australia exerted a pivotal influence on the foundation and subsequent history of the industry. When the decision was made to go ahead with granting the first licences for broadcast TV in the early 1950s, Australia was in a recession,20 with severe shortages of labour and materials and an underdeveloped heavy industrial base, and in this context TV was seen as a drain away from more fundamental projects.21 The Menzies government was concerned about the long-term viability of the new industry and worried that it might be called on to bail out struggling stations and networks if the economy deteriorated. Consequently, it decided to grant the initial commercial TV licences to established print media proprietors, with the expectation that these companies would, if necessary, be able to subsidize the new TV stations from their existing (and highly profitable) press operations.citation needed
Meanwhile, in 1949, the first large-scale public demonstrations of the medium took place when the Shell company sponsored a series of closed-circuit broadcasts in capital cities produced by Frank Cave.22 These broadcasts were elaborate, usually opened by a local politician, and featured many people appearing on camera – singing, playing instruments, and giving demonstrations of cooking, sport, and magic tricks.
Buoyed by the success of these tests, in March 1950, Astor embarked upon a tour of 200 regional towns with a mobile broadcast unit, giving a series of 45 minute demonstration programs, allowing local performers and members of the public to appear on camera.23
In January 1953, in response to increasing pressure from the commercial lobby, the Menzies government amended the Broadcasting Act 1948 to allow for the granting of commercial licences, thus providing the legislative framework for a dual system of TV ownership.21 This structure was directly modeled on the long-established two-tiered structure of Australian broadcast radio—one tier being the stations in a new national, government-funded TV network run by the Australian Broadcasting Commission (ABC), and the other tier being privately owned commercial stations that drew their income from advertising revenue.
Commercial TV licences were nominally overseen by the Australian Broadcasting Control Board (ABCB), a government agency responsible for the regulation of broadcasting standards and practices, while technical standards (such as broadcast frequencies) were administered by the Postmaster-General's Department. The ABC, as an independent government authority, was not subject to the regulation of the ABCB and instead answered directly to the Postmaster-General and ultimately to the Minister for Posts and Telegraphs (a situation that provoked bitter complaints from commercial radio in the mid-1970s when the ABC established its controversial youth station Double Jay).
In 1954, the Menzies Government formally announced the introduction of the new two-tiered TV system—a government-funded service run by the ABC, and two commercial services in Sydney and Melbourne, with the 1956 Summer Olympics in Melbourne being a major driving force behind the introduction of television to Australia.24
TCN-9 Sydney began test transmissions on 16 September of that year, and officially commenced broadcasting on 27 October.25 HSV7 Melbourne became the first television station to broadcast to viewers in Melbourne on 4 November, soon followed by ABV-2 then GTV9 on 19 January 1957. Sydney station ABN-2 also started broadcasting in November. All of these stations were operational in time for the 1956 Melbourne Summer Olympics opening ceremony, on 22 November 1956.26 ATN-7 started in December.27
An interview with Mrs Edna Everage (a comic creation of performing artist Barry Humphries) was one of the programmes screened on HSV-7's first day of programming in 1956. The character went on to great success in the United Kingdom and later, the United States.
Videotape technology was still in its infancy when Australian television was launched in 1956 and video recorders did not become widely available to Australian TV stations until the 1960s. For the first few years, the only available method for capturing TV programs was the kinescope process, in which a fixed movie camera filmed broadcasts screened on a specially adjusted TV monitor. Similarly, the playback of pre-recorded programs to air was only possible at this stage through the telecine process, in which films or kinescoped TV recordings were played back on a movie screen which was monitored by a TV camera.
Because of these limitations, it was relatively difficult and expensive to record and distribute local programming, so the majority of locally produced content was broadcast live-to-air. Very little local programming from these first few years of Australian TV broadcasting was recorded and in the intervening years the majority of that material has since been lost or destroyed. Even the footage of the 'first' Australian TV broadcast with Bruce Gyngell on Channel 9, Sydney (see image above) is a fabrication—according to Gerald Stone the kinescope film of the actual Sep. 1956 broadcast was lost and the footage that exists today is a considerably more polished re-enactment, made a year later.28
Most programs in this early period were based on popular radio formats—musical variety and quiz formats were the most popular.29
In the first decade after the first TV licences were granted, the federal government and the ABCB did not act to enforce local content quotas, and such measures were resisted by the commercial sector. As a result Australian TV was soon dominated by material imported from the United States and (to a far smaller extent) Great Britain. In this period nearly every TV drama screened in Australia came from the USA and the few programs that were made locally were almost all produced by the ABC. In other formats, the few locally produced programs made by or for commercial stations were typically low-cost copies of proven American talk/variety or quiz show formats. By the early 1960s at least 80% of all Australian TV content was sourced from the USA and not surprisingly American programs consistently topped the ratings.30
These changes led to a significant concentration of cross-media ownership. By 1960, the Packer family's Consolidated Press group controlled Channels 9 in Melbourne and Sydney (the flagship stations that formed the basis of the Nine Network), Melbourne's Herald and Weekly Times group owned HSV-7, and the Fairfax newspaper group controlled ATN-7 in Sydney. In the view of some media historians, these arrangements established a pattern of "high-level political allegiances between commercial broadcasters and Liberal-National Party governments" and that, as a result, the ABCB "was left very weak and uncertain in its capacity to control broadcaster conduct and exhibited strong symptoms of regulatory capture, or over-identification with the industry it regulated".31
In 1963 the Senate Select Committee on the Encouragement of Australian Productions for Television, chaired by Senator Victor Vincent (known as the Vincent Committee) presented its report to federal parliament and its findings painted a bleak picture for local producers—the Committee found that 97% per cent of all television drama shown on Australian TV between 1956 and 1963 was imported from the United States, and it criticised the ABCB for failing to use its powers to enforce local content standards on television broadcasters, particularly the commercial stations. The Vincent Report recommended a sweeping program of reforms but none were implemented by the Menzies Government at that time.3233
The advent of TV effectively destroyed Australia's once thriving radio production industry within a few years, and the absence of local production quotas for TV in this formative period compounded the problem. Faced with almost unbeatable competition from American-made programming, local technical and creative professionals in radio were unable to make the transition to the new medium, as many of their American and British counterparts had done when TV was introduced there.
Those Australian producers who did try to break into TV faced almost insurmountable challenges. Imported American and British programs benefited from high budgets, an international talent pool and huge economies of scale, thanks to their very large domestic markets (relative to Australia), established worldwide distribution networks; additionally, since most American production houses and networks were based in Los Angeles, they had access to resources and expertise built up over decades by the Hollywood movie studios. These disadvantages were further exacerbated by the fact that American producers and networks offered Australian channels significant discount rates on bundled programming. Taken as a whole, these factors meant that local producers were faced with a relative production-cost ratio on the order of 10:1 or more in favour of the imported product.34
Some sense of the scale of this "resource gap" can be gained by comparing the budgets of contemporary American and Australian TV programs. The pilot of the 1967 satirical sketch comedy series Laugh-In reportedly cost about US$200,000.35 At the top end of the scale, in 1966 Desilu Studios spent almost US$1 million on the two pilot episodes for the renowned science fiction series Star Trek – the first pilot "The Cage" (which was rejected by NBC) cost more than US$600,000 and the set for the bridge of the Enterprise alone reportedly cost US$60,000; the second pilot, "Where No Man Has Gone Before" cost around US$300,000.
By comparison, the budget for the pilot episode of the 1964 Australian topical revue series The Mavis Bramston Show was just AU₤1500.36 Adjusted for inflation, this was around A$3500 in 1967 figures; given that US-Australian dollar exchange rate in 1967 was A$1.00 = US$1.12, this still would have only equated to around US$4000–50 times less than Laugh-In.
Although by the end of the 1950s television had expanded to also include Brisbane, Adelaide and Perth, it was estimated that less than 5% of the residents in Melbourne, and fewer than 1% in Sydney owned a television set, which at the time cost, on average, six to ten weeks' wages.37 During these early years broadcast days were very short—all stations including the ABC only broadcast programs for a few hours each day and broadcast the test pattern for the rest of the time they were on air. Broadcast times were gradually increased over succeeding decades, although the ABC did not commence 24-hour broadcasting until 1993.38
A TV series The Adventures of Long John Silver was made in the Pagewood Studios, Sydney for the American and British market; it was shown on the ABC in 1958. Local content was limited to talk and variety shows, and news and current affairs.37 Notable programs of the 1950s included TCN-9's music program Bandstand, hosted by radio presenter Brian Henderson, HSV-7's weekly sport program World of Sport, and the ABC's Six O'Clock Rock, hosted by Johnny O'Keefe. The first Australian serial drama, Autumn Affair, ran for a 10-month run on ATN-7. Several programs in the 1950s were simply adaptations of established radio programs, such as Pick a Box.
The 1960s saw the continued growth of television in Australia, particularly into regional areas. The first regional TV services began in Victoria in 1961 with the first being Gippsland's GLV-10 followed by Shepparton's GMV-6 and Bendigo's BCV-8. NBN-3 in Newcastle was the first regional service in New South Wales commencing broadcast in 1962.
While the first television services were being established in regional areas, larger cities including Melbourne, Sydney, Brisbane, Adelaide, and Perth began to receive their second and, in the mid-1960s, third stations. In order to reduce costs, networks began to merge – originally in 1957 between HSV-7 and TCN-9, but later between almost all the metropolitan stations of a certain frequency. This led to the formation of the National Television Network (forerunner to the Nine Network) and Australian Television Network (later known as the Seven Network) in 1962. Not all stations became a part of their respective networks – TVW-7 in Perth, Western Australia remained independent for a number of years as the sole commercial station in the city. Throughout the decade the ABC expanded transmissions to several major centres including Adelaide, Perth, Hobart and Canberra.
Beginning in 1964, the federal government tried to address concerns about competition and local production by licencing a third station in major cities, beginning with Channel 0 in Melbourne and Channel 10 in Sydney. More third-licence stations were established in other capitals and regional citiescitation needed over the next few years and by the late Sixties these stations joined forces to create Australia's third commercial network, originally known as the Independent Television System (ITS), then later changed to the 0–10 Network, and now called Network Ten.
Channel 0 in Melbourne took an early lead in catering for teenage viewers and quickly became the preeminent network in pop music programming, commissioning a sequence of popular and influential local pop shows including The Go!! Show and Kommotion (1964–67), Uptight (1968–70) and Happening '70 and its successors (1970–72).
The introduction of satellite broadcasting in the late 1960s allowed news stories and programs to be accessed from around the world. The first live satellite transmission occurred between Australia and the United Kingdom in 1966. The first direct telecast across the Pacific from North America took place on 6 June 1967 when "Australia Day" at Expo 67 in Montreal was broadcast live to Australia via a US satellite link. Prime Minister Harold Holt officially opened the Australian pavilion and visitors watched events including boomerang throwing, sheep-dog trials, wood chopping contests and tennis matches with members of the Australian Davis Cup team. In the afternoon a variety concert, 'Pop goes Australia', featured musicians Normie Rowe, Bobby Limb, Rolf Harris and The Seekers. The entire 10-hour program was televised live and several hundred thousand people across Australia sat up through the night to watch it. One newspaper reported that the picture was so clear that hundreds of viewers rang a Sydney television station to seek assurance that the pictures really were being broadcast live from Canada.39
Two weeks later, on 25 June, Australia participated in the historic "Our World" broadcast, the first live global satellite television hookup involving fourteen countries. The event is now chiefly remembered for the participation of The Beatles, who performed their new song "All You Need Is Love" live from the Abbey Road Studios in London. Australia's contribution showed a Melbourne tram leaving the depot for its early morning run, which caused some controversy as people felt that it was not a very exciting image of Australia.40 By 1970 as many as thirty-one programs were received via this manner.41 GTV-9 in Melbourne broke records in 1969 with the longest live television broadcast with its coverage of the Apollo moon landing.41
Even though the dominance of imported American and British programming continued, local production gradually increased in the 1960s and several important new Australian programs were launched. Crawford Productions' Melbourne-based police drama Homicide premiered on 20 October 1964 on HSV-7, soon followed on 11 November by the ATN-7 satirical sketch comedy series The Mavis Bramston Show (which at its peak drew an unprecedented 59% of the audience), the rural soap opera Bellbird on the ABC (1967), and for interstate viewers Graham Kennedy's In Melbourne Tonight or the Graham Kennedy Channel Nine Show.37 In addition to these, many programs still seen today were launched at this time including the ABC's acclaimed current affairs program Four Corners (1961) and Play School – now the country's longest-running children's show—as well as the Nine Network's Here's Humphrey,37 which both premiered in 1966.
Veteran actor-producer John McCallum and filmmaker Lee Robinson created the children's adventure series Skippy the Bush Kangaroo which premiered in 1968 on the Nine Network. At a reported cost of A$6000 per episode it was said to have been the most expensive Australian TV series yet produced up to that time42 (by comparison, the first series of Star Trek reportedly cost around US$200,000 per episode). Although Australian TV was still in black-and-white at the time, Skippy was filmed in colour with a view to overseas sales and it was the first Australian-made series to achieve significant international success, with sales to more than 80 countries worldwide,43 and it became the first Australian TV show to be widely screened in the USA.42
Winners of the first nationally shown TV Week Logie Awards included In Melbourne Tonight host Graham Kennedy – twice, Pick-a-box host Bob Dyer, Lorrae Desmond from ABC's The Lorrae Desmond Show, Four Corners reporter Michael Charlton, Bobby Limb, Jimmy Hannan, Gordon Chater, Brian Henderson and Hazel Philips.41
Numerous television stations were launched, mainly concentrated around southern and eastern parts of the country. By the turn of the decade, the takeup of television had increased dramatically – by 1960 up to 70% of homes in Sydney and Melbourne had a television set. Following its introduction to regional centres and other capital cities through the late 1950s and 1960s over 90% of Australian homes in established markets had a television set.29 The new medium had also become highly lucrative to advertisers.
Test broadcasting of colour began in the late 1960s. In 1967 ATV-0 telecast the Pakenham races in colour under the supervision of the Broadcasting Control Board.45 The full changeover to colour transmission did not occur until 1975.
Following the new medium's establishment in most major metropolitan and regional centres, television continued to expand to remote areas, most notably those in the northern and western parts of Australia – Darwin, for example, did not receive television until ABD-6 and NTD-8 launched in 1971. Similarly, VEW-8 launched in Kalgoorlie on 18 June 1971, and ITQ-8 launched in Mount Isa on 11 September 1971. The youngest network, the 0/10 Network, as it was then known, launched the controversial sex-melodrama serial Number 96 in March 1972.3746 The success of this program led to this third network becoming commercially viable.
In 1972 it was announced that all stations would move to colour on 1 March 1975, using the European PAL standard mandated in 1968.414647 The slogan used to sell colour television to the Australian public was 'March forth into colour'. Australia was to have one of the fastest change-overs to colour television in the world – by 1978 over 64% of households in Sydney and Melbourne had colour television sets.46
Government subsidies provided for the production of local series led to a boom in Australian-produced content. Some of the most popular series included Crawford Productions police dramas Homicide, Division 4 which started during the 1960s and Matlock Police which began in 1971; variety series Young Talent Time; comedy/variety series Hey Hey It's Saturday, which ran for 28 years until 1999, music show Countdown; soap operas Bellbird which had started in late 1967, Number 96 and The Box, and the World War II-themed The Sullivans.37 Against the Wind, the first major mini-series produced for commercial television, was shown on the Seven Network. Later hospital drama The Young Doctors ran for 1396 episodes between 1976 and 1983, becoming at the time it ended Australia's longest running drama series.
Graham Kennedy returned to the Nine Network after his departure from In Melbourne Tonight with The Graham Kennedy Show in 1973, but was banned from appearing from television in 1975 after an infamous 'crow-call' incident.46 Kennedy subsequently returned in 1977 as the host of Blankety Blanks. In 1979, commercial stations were mandated to provide 'C'-classified programming targeted at children between 4-5pm, and a minimum of 30 minutes of pre-school programming prior to that. These regulations saw the establishment of a number of children's series including Simon Townsend's Wonder World and Shirl's Neighbourhood.46
News and current affairs, particularly on commercial television, grew significantly – the Nine Network's A Current Affair, hosted by Mike Willesee began in November 1971, while 60 Minutes, on the same network, began in 1979.3746 In March 1972, Brisbane station BTQ-7 claimed the first one-hour newscast in Australia46 The one-hour newscast format was also later adopted by regional station NBN, Newcastle, and capital city television stations TEN-10 Sydney and ATV-0 Melbourne.46
A special Gold Logie Award was awarded to the Apollo 11 crew in 1970, alongside actors Barry Crocker and Maggie Tabberer. Other Gold Logie winners included Gerard Kennedy, Tony Barber, Graham Kennedy, Pat McDonald, Ernie Sigley and Denise Drysdale in the first awards presentation shown in colour, Don Lane, Jeanne Little, and Bert Newton.46
Sports broadcasting became increasingly sophisticated through the 1970s. ABC TV, the Seven Network and the Nine Network joined together to broadcast the 1976 Olympic Games in Montreal, with the opening and closing ceremonies telecast live, and highlights packages shown each night. During November of the same year, RTS-5a commenced transmissions in Riverland, with GTW-11 launching in Geraldton on 21 January 1977.
In 1977 the Victorian Football League Grand Final was shown live to Melbourne viewers for the first time.46 As with the Olympics, the 1978 Commonwealth Games in Edmonton, Canada were shown in the form of highlights packages on ABC TV.
The Special Broadcasting Service, originally a group of radio stations broadcasting government information to ethnic minorities in Sydney and Melbourne, began test transmissions on ABC TV in the two cities – mainly showing foreign-language programming on Sunday mornings.48
The country's second national public broadcaster, the Special Broadcasting Service, launched Channel 0/28 in Sydney and Melbourne in October 1980. The new station, aimed at Australia's growing multicultural population, placed a much heavier emphasis on subtitled or foreign-language content. The network expanded to cover Canberra and Goulburn in 1983, followed by Brisbane, Adelaide, Newcastle, Wollongong and the Gold Coast in June 1985. It is now available in most areas.
Although Australia had seen the introduction of the satellite in the 1960s, 1986 saw the introduction of a new, domestic satellite called AUSSAT. The Australian Broadcasting Corporation and other commercial broadcasters were able to broadcast to the more remote areas of Australia without needing to set up a new station, and by the end of 1986 the Australian Broadcasting Corporation were broadcasting both television and radio to remote areas of Australia.49 By 1980, commercial television in Australia accounted for 33% of all mainstream advertising; this was a significant rise from the introduction of television in 1960 when it was accountable for only 15% of advertising revenue.49
The newly relaunched Network Ten, with Rupert Murdoch controlling the flagship stations TEN-10 and ATV-10, aggressively challenged the long-held dominance of the Seven and Nine networks with the commissioning of several large-budget mini-series, many produced by the Kennedy-Miller partnership; the expansion of news and current affairs coverage; securing the exclusive Australian television rights to the 1984 and 1988 Summer Olympic Games; and a strong line-up of Hollywood blockbuster movies and mini-series.50 The 1980s were a huge step up for the Australian Broadcasting Corporation, sealing the contracts for both Live Aid and the 1986 Commonwealth Games, live from Edinburgh.50
The Australian soap opera Neighbours was first broadcast on the Seven Network on 18 March 1985. The show's storylines concern the domestic and professional lives of the people who live and work in the fictional suburb of Erinsborough, Melbourne. Seven decided to commission the show following the success of Watson's other soap opera, Sons and Daughters. Neighbours underperformed in the Sydney market and it struggled for four months before Seven cancelled it. The show was immediately bought by rival network, Ten. Ten began screening Neighbours on 20 January 1986. Neighbours has since become the longest running series in Australian television and attained great success in the United Kingdom and launched the careers of several international stars, including Kylie Minogue and Guy Pearce.
The soap opera Home and Away has been produced in Sydney by the Seven Network since July 1987. It premiered in January 1988 and is the second longest-running drama on Australian television, winning more than 30 Logie Awards.51 The show initially focused on the characters of Pippa and Tom Fletcher who ran the Summer Bay Caravan Park and lived there with a succession of foster children, most notably their adopted daughter Sally, played by Kate Ritchie. Other notable actors who have starred in the series include Heath Ledger, Julian McMahon and Naomi Watts.
The late 1980s saw the ownership changeover for many commercial and regional stations. Six main ownership groups emerged, three for commercial broadcasters and three for regional broadcasters49 This was the beginning of aggregation for Australian television.49
The 1990s saw a boom in Australian-made drama, which included Halifax f.p., Stingers, Water Rats, SeaChange, All Saints, and the long running police drama Blue Heelers which ran from 1993 to 2006, one of the longest running Australian programs, equaling Homicide's record of 510 episodes; a record set two decades earlier. A number of successful comedy programs also aired during the 1990s, including Fast Forward, Full Frontal, The Late Show and Good News Week. Hey Hey It's Saturday ended its 28 year run in November 1999.One of the most significant developments in terms of high quality Australian programming was the establishment by the Federal Government of the Commercial Television Production Fund.
One of the most significant changes for regional television in Australia began in the 1990s with the introduction of aggregation. Instead of being covered by a single commercial channel, regional license areas would combine to provide two or three stations in line with metropolitan areas. As a result, most regional areas went from one to three channels, although some, particularly outside eastern states New South Wales, Victoria and Queensland, remained with two or even only one commercial station. The first license area to aggregate was that of southern New South Wales, on 31 March 1989, followed by Queensland on 31 December 1990, northern New South Wales on 31 December 1991, Victoria on 1 January 1992 and Tasmania in 1994 (two stations only). Some areas too small to be properly aggregated, such as Darwin, Mildura or rural South Australia, however, either applied for a second license or introduced a supplementary second service run by the existing local station. Following aggregation in 1995, Sunshine Television was purchased by Seven Network Limited.52
Community television was introduced to Sydney, Melbourne, Brisbane, Adelaide and Perth in 1994. The stations, which all broadcast on 'Channel 31', were allocated long-term temporary licences until new legislation introduced in 1997 permitted permanent licences to be granted. Briz 31 was the first community television station to launch in Australia, on 31 July 1994. C31 Melbourne and Access 31 in Perth followed in 1994 and 1999 respectively, along with a number of other stations in some capital and regional cities. The most recent to launch was Sydney's TVS. Throughout the early 1990s, SBS TV coverage continued to expand to include the Latrobe Valley, Spencer Gulf, Darwin, northeast Tasmania, Cairns and Townsville.
During the 1990s the first subscription television services were introduced to Australia. The first license was issued to Galaxy Television, which started in 1993, providing services to most metropolitan areas by 1995. Other major providers include Foxtel, Optus Television and AUSTAR, all of which were introduced in 1995.
Subscription television allowed customers to have access to more channels. For example, PSN (later Fox Sports) was launched in 1995 and ESPN in 1996, featuring Super 12 (rugby union), NFL (American football) and NBA (basketball).
The advent of pay television in Australia resulted in the Super League war which was fought in and out of court during the mid-1990s by the News Ltd-backed Super League and Kerry Packer-backed Australian Rugby League organisations over broadcasting rights, and ultimately control of the top-level professional rugby league football competition of Australasia.53 This resulted in the greatest and most costly set-piece confrontation to shake the corporate landscape of Australia.54
The 2000 Summer Olympics resulted in huge ratings for its broadcaster (the event was hosted in Sydney) for the Seven Network – over 6.5 million Australians watched the telecast of opening and closing ceremonies, which were amongst the most-watched programs in television history and helped Seven defeat the Nine Network in ratings terms for the first time in more than two decades. The broadcast also ran on the short-lived C7 Sport subscription channel. The Dream with Roy and HG was a sports/comedy talk show, broadcast every night during the Sydney 2000 (and subsequent Salt Lake 2002 and Athens 2004 Olympics) presented by Australian comedy duo Roy and HG which achieved great popularity during the Games.
The turn of the millennium introduced digital television to Australia, as well as the transition to widescreen standard-definition and high-definition television production. Community stations also began to receive permanent transmitter licences, replacing temporary licences that were renewed yearly. At this time it was thought that allowing Commercial Multicasting would be detrimental so the publicly owned networks (ABC and SBS) were the only networks that were allowed to create new digital SD Channels. This was only revised after Digital Television Uptake was not as high as expected in many areas, and from 1 January 2009, Network Ten, Nine and Seven were allowed to create alternative SD channels.
Many successful Australian shows were created during the 2000s, including ABC TV comedies like Kath & Kim, Spicks and Specks and The Chaser's War on Everything, Network Ten's Thank God You're Here & The Secret Life of Us, which led to the creation of many local versions throughout the world, and the growth of reality television, especially Big Brother Australia and Australian Idol. Australian content on subscription television also grew, with shows such as the Logie Award winning Love My Way. Enough Rope with Andrew Denton, a television interview show broadcast on ABC1, aired from 2003 to 2008.
Amongst the new digital 'multichannels', one of the earliest was the SBS World News Channel in 2002, providing news bulletins in languages other than English. In 2003 Tasmanian Digital Television launched, providing Tasmanian viewers a third commercial station, and nationally available stations Fly TV and the ABC Kids Channel launched, later to be eventually shut down due to funding issues and replaced in 2005 by ABC2. Mildura Digital Television, similar to TDT, launched at the start of 2006. Sydney also began testing datacasting transmissions with Digital 44 in 2003. While digital television boomed in areas that received a third channel and with the subscription television services, growth in other areas has been slow, with analogue shut-down dates pushed back several times. A number of new community stations were also opened, including C31 Adelaide in April 2004 and Television Sydney in February 2006.5758
In October 2005, Network Ten announced that the morning show entitled Good Morning Australia would be cancelled at the end of the year, after a 14-year run. Although Bert Newton was offered ongoing employment at Network Ten, he joined the Nine Network to host the short-lived game show Bert's Family Feud, until 23 May 2007 when the program was axed.59
The Nine Network, the traditional ratings leader, suffered ratings losses by the mid-2000s, losing out to the Seven Network, which became the most popular Australian network early 2007. This was not the only loss by the network: the death of its CEO Kerry Packer in late 2005 led to network personality Eddie McGuire becoming the head of the network,60 and the network lost AFL broadcast rights to the Seven and Ten networks in the largest Australian television rights deal in history, worth A$780 million.61
In mid-2007, National Indigenous Television launched as Australia's 'third public broadcaster', after the ABC and SBS, replacing Indigenous Community Television on the Optus Aurora remote satellite service.62 The move to High Definition Television broadcasting came to the forefront when Network TEN announced its intentions to create the first dedicated HD multichannel Ten HD on 14 September 2007 with a December 2007 Launch date.63
Although Ten HD was initially expected to be the first new commercial television channel in metropolitan areas of Australia since 1988, it was instead beaten to the punch by Seven HD. Following the announcement by the Ten Network, Network Seven also announced its previously hidden plans to launch a dedicated HD channel on 15 September 2007 and pushed the launch date forward to 10 October. Seven HD was the first dedicated HD multichannel launched, 2 months earlier than the Channel 10 equivalent. The Nine Network's move to a HD channel was considered sluggish by industry insiders, taking until March 2008. The Network was more excited by its plans to introduce a new SD channel in 2009 called GO!, which is when digital multicasting restrictions were scheduled to be lifted from the commercial stations. Go! was released to the public on 9 August, spelling the end of Nine HD which was replaced by the previous HD version of Nine.64 2009 also saw the launch of four other channels, 7TWO, a general entertainment channel, SBS Two available in SD, ABC3 a dedicated children's television channel available in SD, and One, a dedicated 24 hour sport channel and a subsidiary of Network Ten available in both HD and SD, replacing Ten HD. ABC3, unlike commercial channels, is not constrained by local content quotas.65
In the early stages of the 2010s, several governmental analysts observed that commercial networks were having trouble making the transition to digital television and subsequently, a $250m rebate was implemented on their licensing fees. The government funded stations, ABC and SBS, received increased funding in the closing stages of the 2000s to enable them to make the transition to digital TV. Meanwhile, the community station C31 received no government assistance or funding to make the transition; this still remains a source of controversy.
Other issues were noted such as the increased cost of producing local content on commercial networks. For example: it costs roughly $800,000 to produce one hour of local content such as Underbelly and Packed to the Rafters, in comparison to a mere $100,000 to purchase one hour of the US produced Two and a Half Men, the former example screening very often during the off ratings period 2009–10. The cost disparity has led many to question to viability of commercial networks in the future at delivering and investing in locally produced content and has also brought their financial arrangements with business and industry groups into question. Meanwhile, ABC and SBS quickly began producing very successful local content with shows such as Review, Lawrence Leung's Choose Your Own Adventure, Hungry Beast and many more publicly funded local programs, produced in Australia, with Australian cast and crews, adding to the increasing health of Australian film and television industries.
During January 2010, the ABC announced its long-awaited 24 hour news channel, ABC News 24 to launch in mid-2010.66 It will broadcast on the current ABC HD channel and according to the ABC, "Australia's first free-to-air 24-hour television news channel". Following technical issues at ABC's new playout facility MediaHub, ABC News 24 launch date was pushed to 22 July 2010.67 ABC News 24 began to broadcast a three-minute loop promo on Channel 24 on 6 July 2010.
On 19 August 2010, the Seven Network announced their third digital channel, 7mate, which is to replace 7HD. 7mate is aimed at males between 16–49, and launched with the AFL Grand Final on 25 September.68 The Nine Network has also launched a third digital channel called GEM, broadcasting only in HD and replacing Nine HD. GEM is targeted at middle aged women. On 26 August Network Ten announced their plans for a channel to replace One SD. The new channel, Eleven, will be aimed at a youth audience and will carry flagship TEN programming including Neighbours and The Simpsons. Eleven launched on 11 January 2011.69
Television broadcasting in Australia is available both in colour analogue and digital formats, via a range of means including terrestrial television, satellite television as well as a number of cable services. Both free-to-air and subscription channels and networks are available.
In most areas there is a choice of three free-to-air commercial broadcasters in addition to the television services of the two national public broadcasters, the Australian Broadcasting Corporation and the Special Broadcasting Service. A third, recently established, National Indigenous Television service is available in many remote areas.70
Commercial television is dominated by three major metropolitan-based networks, the Seven Network and Network Ten, which own stations in Sydney, Melbourne, Brisbane, Adelaide, Perth, and the Nine Network which owns stations in Sydney, Melbourne, Brisbane and Darwin with affiliates in Adelaide and Perth. In addition to its metropolitan assets, Seven also owns regional station Seven Queensland.
Regional television in Australia consists of independently owned networks 'affiliated' to metropolitan stations. WIN Television is the country's largest regional broadcaster in terms of population reach (it also owns the Nine Network stations in Perth and Adelaide), followed by Southern Cross Ten, Prime Television, NBN Television, the Golden West Network, Southern Cross Television, and Imparja Television.71
Along with regional markets with three commercial broadcasters, there are diary markets such as regional Western Australia and Remote Central & Eastern Australia with only two, and markets such as Mount Gambier and Broken Hill with a single commercial broadcaster. In two broadcaster markets, the two incumbent commercial broadcasters applied for and were granted a third, digital-only license, while in single broadcaster markets, the incumbent commercial broadcaster was granted a second, and later a third license, to provide additional programming, This has resulted in the establishment of a number of channels including Tasmanian Digital Television, Mildura Digital Television, and Darwin Digital Television.72
Subscription television in Australia consists of Foxtel in metropolitan areas and throughout Western Australia, AUSTAR in the regional areas of eastern and central states, and Optus Television in Sydney, Melbourne, and Brisbane. A number of smaller operators including SelecTV, TransACT, UBI World TV, and Neighbourhood Cable provide niche or local services. Most operators provide the same or similar channels. There are few genuine local channels and few independent channels. One exception is the World Movies channel owned by a consortium including SBS Television and companies owned by Kerry Stokes and the Australian Radio Network.
Community television progressively launched between the 1980s to the 2000s. The sector is represented nationally by the Community Broadcasting Association of Australia.73 Community stations include TVS, C31 Melbourne, 31 Brisbane, C31 Adelaide and Access 31; many recognisable mainstream personalities originated from community television, including Rove McManus and Wil Anderson. And Kayne Tremills
Cable television services have been available in Australia since the early 1990s, with Galaxy TV being the first. It became insolvent in 1997, due to decreasing popularity with the launching of Foxtel and Austar in May 1995, two cable services that offered more variety than Galaxy TV. Foxtel immediately commenced in supplying programming to Galaxy's subscribers on an interim basis. In 1999 Foxtel was able to significantly boost its customer base by acquiring Galaxy TV's subscribers from the Australis Media liquidator and commenced offering its services on a satellite television platform. There is currently one major subscription television provider in Australia, Foxtel, and various minor providers, including Austar, TransACT, Neighbourhood Cable & SelecTV.
Inside the capital cities, cable is the more predominant form of pay television distribution. In regional areas or in new or outskirted areas of cities, satellite is far more common.
Due to its history, financial backing and market dominance, most local versions of channels are either owned directly by Foxtel and Austar or through related companies.
In terms of coverage, Foxtel's cable network covers parts of Sydney, Melbourne, Brisbane, Adelaide, and Perth. Optus's network covers small parts of Sydney, Melbourne, and Brisbane, though its restrictive subscription rules means that many people living in apartments or confined living areas may be unable to be connected.
Austar is available by satellite in most of regional and rural Australia, but does have a small cable network in the city of Darwin. TransACT is only available in the city of Canberra, where a custom cable network was developed. A similar situation used to exist in Perth where a small area was covered by Bright Telecommunications (however they closed down after lack of funding) as well in parts of Geelong, Ballarat and Mildura that are reached by Neighbourhood Cable.
Satellite television in Australia has proven to be a far more feasible option than cable television, perhaps due to the vast distances between population centres, (although Canada, which also has large distances between population centres, has a relatively high cable television penetration rate). The first service to come online in Australia was Galaxy, which was later taken over by Cable Television giant Foxtel, which now operates both cable and satellite services to all state capital cities (except Darwin and Hobart) and the whole of Western Australia. Its main metropolitan rival was Optus Vision, while rural areas are served by Austar, both of which just rebroadcast Foxtel as of 2005. In 2006 SelecTV began operating, aiming at providing comparatively low cost packages and catering to specialised market segments.
Australia has produced numerous notable television series and miniseries, with the most prominent programs coming from the comedy, police, and medical drama genres.
One of the earliest Australian police drama series was Homicide, produced in Melbourne by Crawford Productions, widely viewed as having revolutionised Australian television drama production. It was followed by Division 4 and Matlock Police, which also enjoyed great popularity and long runs both locally and overseas. Other successful police drama series have included Cop Shop, Police Rescue, Blue Heelers, Water Rats and Stingers. Medical dramas have also proved popular with audiences, including series such as The Flying Doctors, GP, A Country Practice and All Saints.
Australian soap opera success began with Bellbird in 1967 which was a moderate but consistent success. Following this the huge success of Number 96 in 1972 prompted creation of the similar The Box in 1974. These serials were all cancelled in 1977. Following this successful serials included The Young Doctors, The Sullivans, Prisoner, Sons and Daughters, Neighbours and Home and Away. This later group were also screened internationally, finding particular success in the United Kingdom.
Comedy series have included The Aunty Jack Show, The Paul Hogan Show, The Norman Gunston Show, and more recently The D-Generation, Frontline, The Glass House, Summer Heights High and popular series Thank God You're Here, which has since been adapted to a number of countries around the world, and already several of them have brought in creators and stars of shows like Kath & Kim to help produce, direct, star, or serve as consultants on their versions.
The scheduling for each network is quite diverse: while the Seven Network, Nine Network, and affiliates have an hour of news and current affairs at 6.00pm, Network Ten has news at 5.00pm while ABC1 has news at 7:00pm and SBS One has world news at 6:30pm. The primetime slot in Australia runs from 6.00pm to midnight, with the most popular programming shown from around 7.30pm to 10.30pm, followed by a half-hour news bulletin on some networks. Many programs shown in these times on commercial networks are taken from American television, while ABC1 has a mixture of Australian and British productions. SBS One, as a multicultural broadcaster, shows a range of programs produced locally and overseas in a number of languages. Imported programming has typically been shown months after its debut in the United States or the United Kingdom, however in recent times networks have begun to air programs within hours or days of their overseas counterparts.
Seven and Nine and have rival breakfast shows that run from 6.00–9.00am and Ten airs at 6.30am-8.30am, followed by morning shows on all three networks until midday. ABC1 now broadcasts a breakfast news show (ABC News Breakfast) while on ABC2 and ABC3 there are children's programming and on Eleven's Toasted TV formerly on Ten between 2005 till 2012 and on 7mates' K-Zone, Australian children's programming currently airs on 7Two, GO! and Eleven, meanwhile on SBS One foreign-language bulletins are shown for most of the morning, followed by foreign-language films and documentaries.
Most scheduling is consistent across Australia's three timezones – this means that South Australia and the Northern Territory sees programming half an hour behind Australian Eastern Standard Time, while in Western Australia programs are seen two hours behind. Consequently, many national news bulletins shown live to eastern states are seen on considerable delay in Western Australia (with the notable exception of The Midday Report, of which a second edition is produced for WA). The time delay can often deny viewers in central and western areas the opportunity to participate in interactive shows such as Big Brother.
One exception to this rule are subscription channels, which always run on Australian Eastern Standard Time regardless of the local service or timezone. The recent introduction of timeshift channels delayed two hours for all viewers, particularly on Foxtel, allowed WA viewers to see programs in sync with other states. Although, ABC News 24 are live across the nation with no delay. This is the only free-to-air television channel to do this.
Both national public broadcasters, the ABC and SBS, produce news services. The ABC provides both local and national news bulletins in the form of ABC News at 5:30pm, 7pm and The Midday Report, presented from both Sydney and state capitals. SBS One broadcasts a nightly hour-long World News Australia bulletin at 6.30pm, followed by a later, half-hour edition at 10.30pm.
Higher ratings for earlier bulletins from commercial broadcasters including the Seven Network and Nine Network have prompted fierce ratings competition.74 Nine News has recently overtaken Seven News as Australia's highest-ratings news service.
Seven News produces Seven Early News, Seven News at 4, Seven News at 7 and Seven News local bulletins in Sydney, Melbourne, Brisbane, Adelaide, Perth, Cairns, Townsville and Mackay. The network's news bulletins and popular breakfast program Sunrise compete directly with the Nine Network's offerings, which include Today and Nine Morning News, Nine Afternoon News and Nine News local bulletins. Ten Eyewitness News currently produces Ten Eyewitness News Early, Ten Eyewitness News Morning, Ten Eyewitness News Late and an hour long weeknight bulletin of Ten Eyewitness News and on weekends it airs a national hour long bulletin.
In Australia, there are two local 24 hour news channels. ABC News 24 is Australia's only free-to-air news channel. ABC News 24 launched on 22 July 2010 as features all of ABCs news and current affairs programs. ABC News 24 is available on digital channel 24 in HD. Sky News Australia is Australia's second news channel that is only available on Foxtel, Austar, and Optus TV. The subscription based television channel draws on the resources of its shareholders news services, using content from Seven News, Nine News and Sky News from the United Kingdom, as well as reporters based in Sydney, Canberra, and Melbourne.
A number of regional television networks produce news services. WIN Television produces 20 bulletins in parts of New South Wales, Victoria, Queensland, South Australia, and Western Australia. NBN Television is the only regional broadcaster to produce a bulletin on both weeknights and weekends, in an hour-long format presented from Newcastle and seen across northern New South Wales. Prime Television produces news updates throughout regional New South Wales and Victoria, with sister-network GWN producing Golden West News for Western Australia. In the Northern Territory, Imparja Television shows Imparja National News. Southern Cross Television produces a bulletin for Tasmania and regional South Australia.
ABC1 has had a long history of producing current affairs programs, including the award-winning This Day Tonight, the first regular current affairs program to be shown on Australian television and a training ground for many of Australia's best-known journalists. This Day Tonight was axed in 1978, however in the mid-1980s The 7.30 Report was launched in state-based editions (these were combined into a national program hosted by Kerry O'Brien in 1995). Four Corners, first seen in 1961, an investigative documentary series modelled on the BBC's Panorama, has also won many awards and broken stories previously not covered by other media outlets.
SBS One also shows a number of current affairs programs, such as Dateline, the country's longest-running international current affairs program, launched in 1984. Insight, originally conceived in 1999 as a domestic current affairs program, is a discussion forum focussing on a single issue. SBS's Indigenous Media Unit produces another program titled Living Black, which covers issues relevant to Australia's indigenous community.
There are a number of commercial current affairs programs. The Seven Network, in addition to Sunrise, broadcasts Today Tonight, a tabloid current affairs program, every weeknight after its 6pm news bulletin. On the Nine Network, A Current Affair, first shown in 1971, competes directly with Today Tonight and has, since Ray Martin began presenting in 1994, provided a similar mix of content. On Sundays, 60 Minutes features a number of stories produced both locally and from its US counterpart. In the morning Sunday covers local and overseas news, politics, and current affairs, in addition to film reviews, politics, arts, and music.
Political and interview program Meet the Press is also shown on Sunday mornings, on Network Ten since 1992. Regional network Southern Cross Ten broadcasts State Focus, a regional current affairs program, afterwards. Ten also produces weekend and weeknighly late editions of Sports Tonight, a sports information show which debuted in 1993.
On subscription television, Sky News Australia airs a number of news commentary and analysis shows such as Agenda, Sportsline, Sky Business Report, and Sky News Eco Report. A local version of Sky News Weather Channel was launched in 1999, joined in 2006 by Fox Sports News, a 24-hour sports news channel. Squawk Australia, a business news program shown from 6.00am, is seen on CNBC Asia.
|Network||2008 75||2009 76||2010 77|
Television ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media Research Australia.
Ratings are collected for 40 weeks during the year, excluding a two-week break during Easter and ten weeks over summer. The majority of locally produced comedy and drama on commercial networks is shown during the ratings period.
Throughout the late 1990s and early 2000s, the Nine Network has been the ratings leader in Australia, typically followed by the Seven Network and Network Ten. Subscription television and the two national broadcasters, ABC and in particular SBS TV, due to its special-interest nature, typically attract fewer viewers than the three commercial networks. Network Ten, due to its programming line-up, has traditionally been the market leader for younger viewers.
The 2007 ratings period has so far been unique in that, for the first time since 2000, the Seven Network has overtaken its rival Nine Network in terms of average viewers.78 ABC has also, since the early 2000s, seen ratings (as well as audience reach) as a major performance indicator – this has, however, led to a decline in viewers rather than the expected increase. The Nine Network has, in the past, aggressively marketed its long-time ratings dominance through its promotional campaign "Still the One", which they no longer use.
For the second year in a row, the Seven Network have finished on top of the ratings, mainly due to its strong programming line-up which includes the 2008 Summer Olympics, Packed to the Rafters and City Homicide amongst others.
Content on Australian television is regulated by the Australian Communications and Media Authority. All codes of practice submitted to the Australian Communications and Media Authority are reviewed by the public prior to acceptance.79 There are different regulations for different types of content, and the main categories are divided up into Australian content, children's content, commercial broadcasting, community broadcasting, public broadcasting, and subscription television.80
The regulations in place define what a broadcaster may put on-air, the time(s) of day they are allowed to broadcast specific material, and what advertisements are shown in relation to these criteria. In essence, the Australian Communications and Media Authority controls what content is shown, what time(s) of day it is shown, and who controls what is shown (i.e.: international media as opposed to Australian media).81
Genre restrictions imposed by the Australian government on digital multichanneling were lifted along with the media ownership laws passed through the Parliament of Australia on 18 October 2006.82 Digital-only multichannels in Australia were previously limited in the subjects they could cover, with programming identified as comedy, drama, national news, sport or entertainment, prohibited from broadcast.
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