This Morning (TV programme)
|Presented by||Philip Schofield (2002—)
Holly Willoughby (2009—)
Ruth Langsford (2006—)
Eamonn Holmes (2006—)
(See full list)
|Theme music composer||David Pringle|
|Country of origin||United Kingdom|
|No. of series||30|
|No. of episodes||5,451
(as of 4 October 2013 )
|Executive producer(s)||Fiona Keenaghan
|Location(s)||Albert Dock (1988–96, 2013)
The London Studios (1996–)
|Running time||120 minutes (inc. adverts)|
|Production company(s)||ITV Studios
|Original channel||ITV, STV, UTV|
|Picture format||576i (SDTV)|
|Original run||3 October 1988– present|
|Related shows||This Morning Summer|
This Morning is a British daytime television programme broadcast on ITV. It is currently presented by Phillip Schofield, Holly Willoughby on Monday to Thursday with Ruth Langsford and Eamonn Holmes presenting on a Friday and during the school holidays with guest presenters standing in or contributing items to the show. The show began airing on 3 October 1988 featuring Richard and Judy (Richard Madeley and Judy Finnigan) as hosts until their departure in July 2001.
The show was devised by Granada Television and was first broadcast from studios at the Albert Dock in Liverpool, before relocating to The London Studios in 1996. This Morning now airs daily on ITV at 10:30am till 12:30pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.
Since 2010, during the summer, This Morning Summer has aired on the same channel at the same time slot. It is generally a continuation of the same format effectively making the show a year-round broadcast, featuring Eamonn Holmes and Ruth Langsford as the main presenters and guest presenters on a Friday.
This Morning is one of the longest running daytime programmes on British television, and celebrated 25 years on air in 3 October 2013 with the programme returning to its original home of Liverpool.
In 1988, ITV decided to created a live daytime morning programme. Four regional ITV companies made pilot shows to bid for the national contract:
- Television South offered a show called "Home Today", hosted by Andy Craig and Fern Britton.1
- Thames Television
- Tyne Tees Television
- Granada offered a show called This Morning and was later awarded the national ITV contract.
The first episode of This Morning aired at 10.40am on 3 October 1988 and finished at 12.10pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, despite This Morning being launched with no publicity its ratings rose to two million a day quickly.
The first few series of experts were: weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, hair and make-up artists Andrew and Liz Collinge and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.
As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.2 A clip of a streaker running onto Fred Talbot's weather map in 1995 is regularly shown on clip shows.3
For the beginning of the Autumn 1996 series, the show was relocated to LWT's Television Centre (now The London Studios) in London, coinciding with a housing relocation for Madeley and Finnigan and to secure even more celebrity guests for the show.citation needed
In the Summer of 2001, Richard and Judy left This Morning to present a their own show on Channel 4.
A relaunch of This Morning took place in 2009 and subsequently the ratings rose by 20%.4
In March 2010, This Morning producer Karl Newton announced that the show would air seven days a week, with two new one-hour shows being broadcast on Saturdays and Sundays. Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming. The weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.5
On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!, where each week, five viewers and a celebrity guest cook along, via Skype, with the chefs on the day of the event. Gino D'Acampo and Phil Vickery were the two chefs to present the item.6
The show has proven newsworthy on several occasions. This Morning covered new ground by showing a gay partnership celebration live3 An 2008 interview with Kerry Katona, slurring her words, also attracted coverage.7
In September 2013, at the beginning of the new 30th series, the show had a minor revamp. The opening titles and theme tune were updated and the graphics used throughout the show had been changed slightly. The website had also been given a new makeover.
With the theme tune being updated – This Morning has now had 7 variations of the theme since it began in 1988.
On 3 October 2013, This Morning celebrated its 25 years on air. The show was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Keith Lemon presented the weather from the show's infamous floating weather map. Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine)9 There was much speculation around whether Fern Britton would return for the 25th anniversary, however it was confirmed eight days before that she would not.1011 Despite this, Britton did appear in a pre-recorded VT during the show.
This Morning is currently hosted by Phillip Schofield and Holly Willoughby between Monday and Thursday, and Ruth Langsford and Eamonn Holmes on Fridays. During school holidays, Eamonn and Ruth present between Monday and Thursday, with stand-in presenters used on Friday mornings.
From October 1988 to July 2001, This Morning was presented by husband and wife team Richard Madeley and Judy Finnigan. Madeley introduced each programme by saying "a very warm good morning to you, my name is Richard Madeley and this is my wife Judy Finnigan".
From 1998 onwards, Richard and Judy hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show.citation needed
When Richard and Judy departed the show in 2001, they were replaced by Coleen Nolan and Twiggy,citation needed with Britton and Leslie remaining on Fridays. However, when Nolan and Twiggy proved less popular with viewers,citation needed Britton and Leslie took on the full job of presenting the show and brought the ratings back up to around one million.citation needed In 2002, after certain allegations were made in the press about his private life, Leslie was dismissed from the programme.12
Lorraine Kelly joined the team in 2003, to co-present with Phillip Schofield on Mondays and Fridays.citation needed This was to enable Fern Britton to spend more time with her family, as she hosted three episodes per week.citation needed Kelly left This Morning in March 2006 to concentrate on her GMTV programme (GMTV with Lorraine), as well as to spend more time at home.citation needed Schofield and Britton presented the show from Monday to Thursday, whilst Ruth Langsford presented the show on Fridays alongside Schofield. Joined by Eamonn Holmes in 2006, Langsford also presented the show during school holidays13 and since September 2008, the real life couple host the show each Friday. However, this wasn't the first time the couple had appeared presenting the show, having presented a special edition in 2002 to coincide with the Queen's Golden Jubilee.citation needed
In March 2009, Fern Britton announced that she was to leave This Morning and was later replaced by Holly Willoughby in September 2009. On 17 July 2009, Britton presented her final show with a list of friends and celebrities after 10 years of presenting.14
On 4 April 2011, ITV confirmed that presenter of travel items on the show Jenni Falconer, and Friday co-host Ruth Langsford would cover Holly Willoughby, from 14 April for the first six weeks of her maternity leave.15 Ruth presented the first three weeks with Jenni the final three. Jenni Falconer filled in for Holly, on 12 April 2011, as it was announced by Phillip Schofield that Holly may or may not be in labour and was having the day off.16 Schofield confirmed via Twitter that Holly was in labour. Falconer covered the remainder of Willoughby's leave until 14 July 2011.
The show has been presented by only one presenter seven times in its history. The first by Madeley while Finnigan was ill with a cold. Three times by Britton; in 2002 following the allegations against Leslie, in 2008 when Schofield was absent due to his sick father, on 2 February 2009 when Schofield became snowed in at home and was unable to make it into the studios, once by Schofield on 23 March 2009 when Britton fell ill just before the opening of the show, once by Eamonn on the 27th of January 2012 when Ruth had to leave to present Loose Women because Andrea McLean had fallen ill and once in October 2012 when Phillip had to go and interview Judi Dench. Holly presented the second half of the show on her own.
The current "Hub" presenters are Emma Willis, Stephen Mulhern and Jeff Brazier.17 Matt Johnson stepped down from presenting the Hub on 30 August 2013, but will continue to host other items for the show.18
|1998||National Television Awards||Most Popular Daytime Show||Won|
|1999||National Television Awards||Most Popular Daytime Show||Won|
|2000||National Television Awards||Most Popular Daytime Show||Won|
|2001||National Television Awards||Most Popular Daytime Show||Won|
|2003||TV Quick Awards||Best Daytime Viewing||Won|
|2004||TV Quick Awards||Best Daytime Viewing||Won|
|National Television Awards||Most Popular Daytime Show||Won|
|2010||TV Times Awards||Favourite Daytime Programme||Won|
|2011||TV Times Awards||Favourite Daytime Programme||Won|
|2011||National Television Awards||Best Topical Magazine Programme||Won|
|Craft BAFTA||Digital Creativity||Nominated|
|2012||National Television Awards||Best Factual Programme||Won|
|TRIC Awards||Best TV Daytime Programme||Won|
|Freesat Awards||Best Live Programme||Won|
|BAFTA Craft Awards||Best Interactive Programme||Nominated|
|2013||National Television Awards||Best Daytime Programme||Won|
|TRIC Awards||Best TV Daytime Programme||Won|
Since 1996, This Morning broadcasts live from Studio 8 at The London Studios on the South Bank which features large picture windows looking out over the River Thames.19 The windows that are seen on screen are real but have a silver coating on the outside to prevent people seeing in and also to prevent glare from the sun.
It is generally a continuation of the same format, effectively making This Morning a year-round broadcast. The summer programme was commissioned for a fourth series, following the successful third in 2012.
The regular This Morning Summer presenters are: Ruth Langsford and Eamonn Holmes on Monday to Thursday and Guest presenters on a Friday have included: Paddy McGuinness, Kate Thornton, Emma Bunton, Jamie Theakston, Jeff Brazier, Coleen Nolan, Jenni Falconer, John Barrowman, Emma Willis, Patrick Kielty, Mark Durden-Smith, Myleene Klass, Ben Shephard, Amanda Byram, Jeremy Kyle, Stephen Mulhern, Andrea Catherwood, Marvin Humes and Rochelle Humes.
- Warwick, Dave. "Fred Talbot". Retrieved 2008-10-10.
- Richard and Judy's memorable moments BBC News, 1 July 2009
- ITV tops daytime viewing figures thanks to women presenters Mirror, 2 March 2010
- "This Morning to air at weekends". BBC News. 13 March 2010.
- "This Morning Cook in!". Retrieved 20 March 2010.dead link
- Kerry Katona's This Morning appearance was a new TV low guardian.co.uk, 22 October 2008
- John Leslie is sacked by ITV Telegraph, 31 October 2002
- Eamonn Holmes and Ruth Langsford to host This Morning through summer guardian.co.uk, 24 May 2010
- Tearful Fern Britton quits This Morning sofa The Independent, 17 July 2009
- Jenni Falconer and Ruth Langsford to cover Holly Willoughby's Maternity Cover This Morning, 4 April 2011
- 'Over the moon' Holly Willoughby announces she's pregnant with second child live on This Morning Mail Online, 3 November 2010
- ITV expands cross-platform offering for This Morning New Media Age, 2 September 2010
- Studio 8 The London Studios