WCWG

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WCWG
Triad20cw.png
Lexington/Greensboro/Winston-Salem/
High Point, North Carolina
United States
City of license Lexington, North Carolina
Branding The Triad CW 20
Slogan TV Now
Channels Digital: 19 (UHF)
Virtual: 20 (PSIP)
Subchannels 20.1 The CW
20.1 Black Network Television
20.3 Estrella TV
20.4 Bounce TV
Affiliations The CW
Owner Lockwood Broadcast Group
(Greensboro TV, LLC)
First air date 1986; 28 years ago (1986)specify
Call letters' meaning CW Greensboro
Former callsigns WEJC (1986–1996)
WBFX (1996–2000)
WTWB-TV (2000–2006)
Former channel number(s) Analog:
20 (UHF, 1986–2009)
Former affiliations Religious independent (1986–1992)
CTN (1992–1996)
The WB (1996–2006)
Transmitter power 800 kW
Height 576 m
Facility ID 35385
Transmitter coordinates 35°52′2″N 79°49′26″W / 35.86722°N 79.82389°W / 35.86722; -79.82389
Licensing authority FCC
Public license information: Profile
CDBS
Website www.triad20.com

WCWG, virtual channel 20 (UHF digital channel 19), is a CW-affiliated television station serving Greensboro, High Point and Winston-Salem, North Carolina, United States that is licensed to Lexington. The station is owned by Lockwood Broadcast Group. WCWG maintains studio facilities and offices located on Pai Park in Greensboro, and its transmitter is located in Randleman.

History

The station first signed on the air in 1986 as WEJC (standing for "We Exalt Jesus Christ"; operating as an independent station, it originally maintained a religious educational format. Initially, the programming was Baptist- and Reformed-based and stayed away from "Signs and Wonders" preaching. Due to lack of suitable programming as well as the perception of religious programs due to hard times in Christian broadcasting following the Jim Bakker and Jimmy Swaggart scandals starting in 1987, the station was reduced to minimum staffing and operations from the transmitter building near Randleman. During this time, WEJC's programming was split in approximately half between the Home Shopping Club and religious programming. In 1990, the station opened up a studio facility in Greensboro, eventually resuming local studio production and eliminated most of the HSN programming. The station was affiliated with the a broader-based evangelical Christian Television Network from 1990 until March 1996.

WTWB's logo, used until September 2006.
WCWG logo, used from September 18, 2006 to 2010.

The station was sold to Pappas Telecasting Companies in the summer of 1995. Initially it kept the religious format, but it soon became a WB affiliate, and added that network's programming to its lineup immediately after the sale was finalized. In the spring of 1996, it changed its call letters to WBFX. Religious programming was reduced to mornings from 5-7 a.m. and 9 a.m.-noon in the spring of 1996, with the rest of the schedule filled by syndicated cartoons from 7-9 a.m., westerns in the early afternoon, cartoons until 5 p.m., additional westerns in the evening, WB programs and older movies in prime time, and drama series and classic movies in the late night hours.

That summer, the station reached an agreement with Fox owned-and-operated station (now affiliate) WGHP (channel 8) to carry the Fox Kids programming block, which had aired on that station since it switched to Fox in September 1995. Upon gaining new affiliates through its group affiliation deal with New World Communications (which sold WGHP directly to Fox as it placed New World over the 12-station ownership limit at the time), Fox executives had decided to change the carriage policies for Fox Kids, allowing a station to choose to keep airing it or be granted the right to pass the block to another station in the market. More recent off-network sitcoms were added to WBFX's schedule, and more of its religious shows were dropped. Prior to that, The Piedmont viewers received their WB programs via Superstation WGN, via Charlotte affiliate WFVT-TV (now WMYT-TV), or via Raleigh's WB affiliates, first WNCN, and later WRAZ. The station's call letters changed to WTWB-TV in 2000. WTWB dropped Fox's children's programming in late 2001, when Fox canceled the weekday block nationwide; WGHP chose not to pick up Fox's new Saturday morning cartoon block, Fox Box (later 4Kids TV), which replaced Fox Kids in 2002. As a result, the block did not air in the Piedmont Triad until then-UPN affiliate WUPN (channel 48, now MyNetworkTV affiliate WMYV) began airing the block in 2003.

WCWG logo, used from Summer 2010 until January 2012.

On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW.12 On March 2, 2006, UPN affiliate WMYV (the former WUPN-TV) was announced as an affiliate of MyNetworkTV. Two weeks later on March 17, 2006, WTWB was confirmed as the market's CW outlet. On August 11, 2006, the call sign was changed to WCWG to reflect the affiliation.

On January 16, 2009, Pappas announced that several of its stations, including WCWG, would be sold to New World TV Group, after the acquisition received United States bankruptcy court approval.3 At some point, New World TV Group would change its name to Titan Broadcasting.4 On April 1, 2013, Lockwood Broadcast Group announced it would be acquiring WCWG from Titan Broadcasting;5 the sale was consummated on September 23.6

Digital television

Digital channels

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming7
20.1 1080i 16:9 WCWG Main WCWG programming / The CW
20.2 480i 4:3 WCWG-D2 Black Network Television (BNT)
20.3 WCWG-D3 Estrella TV
20.4 WCWG-D4 Bounce TV

Not all of WCWG's digital subchannels are currently carried on all local cable providers.8

Video Mix TV, a localized viewer request music channel which originated for ten years in the South Florida market, was carried on digital subchannel 20.2 from June 1, 2009 to December 26, 2010.[1] On December 27, 2010, the subchannel affiliated with Black Network Television, an African American-oriented service with emphasis on the local community.[2] BNT's programming is supplemented with syndicated programs, and at launch, also included offerings from the AMG TV network.

In May 2010, WCWG began carrying Spanish-language network Estrella TV on digital subchannel 20.3.9 In the summer of 2012, Bounce TV was added to digital channel 20.4.

Analog-to-digital conversion

WCWG shut down its analog signal on June 12, 2009, as part of the FCC-mandated transition to digital television for full-power stations. The station's digital signal remained on its pre-transition UHF channel 19,10 using PSIP to display WCWG's virtual channel as 20 on digital television receivers.

Out-of-market cable and DirecTV carriage

In recent years, WCWG has been carried on cable in Siler City, which is part of the Raleigh television market and in Wytheville, Virginia, which is part of the Roanoke market. On DirecTV, WCWG has been carried in Grayson County, Virginia, which is also part of the Roanoke market.11

References

External links








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