|Branding||Fox 6 Milwaukee (general)
Fox 6 News (news)
TV 6.2 (WITI-DT2 subchannel)
|Slogan||So Fox 6 (general)
When It Matters to You, It Matters to Us; Fox 6 News, Because You Matter (news)
Be Prepared, Not Scared (weather)
|Channels||Digital: 33 (UHF)
Virtual: 6 (PSIP)
FM HD Radio audio:
6.2 Antenna TV
|Affiliations||Fox Broadcasting Company|
(sale to Tribune Broadcasting pending)
(Community TV of Wisconsin License, LLC)
|First air date||May 21, 1956|
|Call letters' meaning||Independent Television Inc. (original owner)|
|Former channel number(s)||Analog:
6 (VHF, 1956-2009)
|Former affiliations||Independent (1956–1959)
CBS (1959–1961, 1977–1994)
|Transmitter power||980 kW|
|Public license information:||Profile
WITI, channel 6, is a Fox-affiliated television station located in Milwaukee, Wisconsin, USA. WITI is owned by Local TV, the broadcasting subsidiary of private equity firm Oak Hill Capital Partners, and has studio and office facilities in Brown Deer, Wisconsin (though with a Milwaukee address) and its transmitter based in Shorewood, Wisconsin.
- 1 History
- 2 Broadcasting facilities
- 3 Digital television
- 4 Programming
- 5 News operation
- 6 References
- 7 External links
The station began broadcasting on May 21, 1956, and was originally owned by Independent Television, Inc., to whom the channel 6 license was granted by the Federal Communications Commission (FCC) on June 11, 1955. The station was originally licensed to the North Shore village of Whitefish Bay, Wisconsin on a technicality in order to address short-spacing concerns with Davenport, Iowa station WOC-TV (which also broadcast on channel 6) before the FCC fully finessed spacing among television station signals in different markets.
WITI started out as an independent station; in October 1956, the station affiliated with the NTA Film Network, which provided the station with 52 20th Century Fox films and syndicated programming. Among the programs aired by WITI were The Passerby, Man Without a Gun, and This is Alice.1
From 1956 to 1959, WITI used the DuMont Vitascan color system for its locally produced programs. Vitascan required a completely darkened set with a single strobe light, causing eye strain. The situation was difficult for the on-air talent, according to Sid Armstrong, who worked at WITI as a news reporter during the station's early years.1 The station switched to monochrome cameras when it moved to the building on North 27th Street.2
On August 8, 1958, Toledo, Ohio-based Storer Broadcasting purchased WITI in hopes of affiliating the station with the CBS network, with which the company had good relations. At the time, CBS had owned a local UHF station, WXIX (channel 18, now WVTV) as part of a corporate effort to determine if UHF station operation and ownership would be successful. But once the disadvantages of being on a UHF frequency became clear, CBS was eventually compelled to move to the VHF band. In turn, CBS sold WXIX to a local party, and WITI-TV began its first stint as a CBS affiliate on April 1, 1959. At that time, WITI moved from its original facility in Mequon to the former WXIX studios on North 27th Street on Milwaukee's North Side (which were later used by WCGV-TV from 1980 to 1994). Storer also applied to move the channel 6 allocation from Whitefish Bay to the city of Milwaukee; the request was granted on July 30, 1959.3
In 1961, CBS decided to affiliate with WISN-TV (channel 12), since its sister radio station had been a longtime affiliate of the CBS Radio Network. As a result, WITI-TV and WISN-TV swapped networks, and channel 6 became an ABC affiliate on April 2, 1961.4 In 1963, the station began to operate transmitter facilities in Shorewood, bringing it onto equal footing with Milwaukee's other broadcast stations. As a result of being an ABC affiliate, WITI carried the first few seasons of the Milwaukee-set sitcom Happy Days, as well as its spin-off Laverne & Shirley from 1974 to 1977.
During the 1975-76 season, ABC had emerged as the most-watched American broadcast network. However, Storer Broadcasting had developed a bitter relationship with ABC. Four years earlier in 1973, KCST-TV in San Diego won a long battle to strip that market's ABC affiliation from Tijuana, Mexico-based XETV-TV. Storer purchased KCST the following year, but ABC was not happy with having been forced to surrender an affiliation with a VHF station (XETV) in favor of a UHF outlet (KCST) in San Diego. Perhaps in protest of ABC moving its San Diego affiliation from KCST to VHF station KGTV, Storer announced weeks into the 1976-77 season that it would revert WITI-TV's network alignment to CBS.5 Without hesitation, WISN-TV aligned with ABC, officially reversing the 1961 affiliation swap between the two stations;6 the switch occurred on March 27, 1977.
In 1978, the station would move to new studios at the northwest corner of North Green Bay and Brown Deer roads in Brown Deer, just outside Milwaukee. After Storer Broadcasting was bought out by Kohlberg Kravis Roberts in 1985, the station underwent a series of ownership changes. KKR sold the stations to Gillett Communications in 1987; shortly thereafter, SCI Television was spun off from Gillett to take over the stations after Gillett's bankruptcy. New World Communications purchased WITI-TV and the other SCI Television stations in 1993.
In early 1994, New World announced a long-term program development and station affiliation deal with the Fox Broadcasting Company, resulting in most of the stations that were part of the New World station group switching their affiliations from one of the Big Three television networks to Fox – including WITI..7 CBS scrambled to find a new affiliate, eventually landing on the then low-profile WDJT-TV (channel 58). The switch to Fox took place on December 11, 1994, with Fox NFL Sunday becoming the first Fox program to be broadcast on WITI, leading into that year's Chicago Bears–Green Bay Packers game at Lambeau Field.8 As a CBS station, WITI-TV had carried most Green Bay Packers games as part of that network's broadcast contract with the National Football League, which expired after the 1993 season. It was Fox's acquisition of broadcast rights to the NFL's National Football Conference package (which moved to Fox from CBS)9 that spurred the network into seeking upgrades to its affiliate body, and the eventual deal with New World. In recent years, the station has aired most of the NFL Network's Thursday Night Football telecasts featuring the Packers. Notably the station is the only one in the market never to hold a local contract for Milwaukee Brewers baseball coverage, though the team has appeared since 1990 on the station via the national contracts for CBS and the current MLB on Fox rights agreement.
In the fall of 1995, the station became began branding itself as "Six is News", in order to emphasize the station's newly expanded schedule of newscasts. Conversely, during Fox prime time hours, the station was promoted as "Fox is Six" to try to build an audience for the growing network on the stronger Milwaukee station (Cleveland sister station WJW used a very similar branding technique during the same period, branding itself as "ei8ht is News" and "Fox is ei8ht", playing off the on-air brand that the station used during the 1960s and 1970s as a CBS affiliate).
In 1996, the News Corporation subsidiary Fox Television Stations bought WITI and the remaining New World stations outright. After the sale was approved in January 1997, which made channel 6 a Fox owned-and-operated station, the station's branding was changed to "FOX SIX", with the channel number still fully spelled out, resembling the NFL on Fox logo. The sale to FTS was perfectly timed for the branding change, which occurred as the Packers played and won in the first Super Bowl broadcast by Fox, Super Bowl XXXI. Channel 6 officially rebranded as "Fox 6" in April 1998 with the introduction of the "Milwaukee's Newscenter" set; a "Weather Deck" located outside of the station's studios also began to be used around this time, providing an outdoor setting for forecast segments.
In 2006, WITI celebrated its 50th anniversary with an hour-long prime time special ("50 Years and Counting") in April and vignettes aired throughout the year, beginning on January 1. With the installation of a new graphics and control switcher on September 29, 2007,10 WITI began using the standardized graphics package first adopted by Fox's other O&Os during that time. The logo's coloring and other minor graphical elements changed, but did not take on the vertically stacked appearance of its sister stations, most likely due to the fact that the horizontal logo had been heavily integrated into the station's news set.
On June 13, 2007, Fox Television Stations announced that it would put WITI and seven other Fox O&O stations up for sale.11 On December 22, 2007, Fox entered into an agreement to sell these stations12 to the Oak Hill Capital Partners subsidiary Local TV, a sale that was finalized on July 14, 2008.13 Nine months later on March 31, 2009, WITI preempted Osbournes: Reloaded – becoming the first Fox program to be preempted by channel 6 since it joined the network (the program was delayed to 1:05 a.m., due to inappropriate content); the program's timeslot was replaced with a discussion program called Dealing with Drugs, about the effects of drug abuse on southeastern Wisconsin teens.14
On January 28, 2009, WITI launched a redesigned website hosted by Tribune Interactive (now Tribune Digital), the result of a broadcast management agreement between Local TV and the Tribune Company; the site's domain name changed to Fox6Now.com (the Fox6.com domain remains owned by current San Diego CW affiliate XETV-TV, though the station's website does not use it as a redirect). The management agreement resulted in the sharing of newsgathering resources between WITI and Tribune's Chicago flagship station WGN-TV, although the station still shares news footage and other resources with Fox's Chicago O&O WFLD through the Fox News affiliate service. The station also aired a tornado relief telethon from Huntsville, Alabama sister station WHNT-TV on May 6, 2011, over digital subchannel 6.2.15 In January 2012, WITI's website began to be operated under the WordPress.com VIP plaftorm.
The WITI TV Tower is located in Shorewood, Wisconsin and stands 1078 feet tall; it was completed in August 1962, and for a short time, the transmitter had been the tallest free-standing tower in the world.
The station's studios are located in Brown Deer, Wisconsin at the intersection of Green Bay Road and Brown Deer Road. The building contains at least two studios: Studio A houses the station's primary news set, and studio B houses the set for the station's morning newscast. In May 2008, a new set for the morning show was constructed in Studio B with the old Wake-Up News "living room" set, an area used for guest performances, and the Ask Gus set being dismantled. The front lobby and newsroom are also utilized for auxiliary studios depending on the broadcast; the lobby was set up to broadcast the station's local coverage of the Jerry Lewis MDA Telethon on Labor Day, until WITI decided to discontinue airing it in 1996 (the telethon returned to WITI in 2011, after a 15-year run on CBS affiliate WDJT-TV,17 with Fox network programming being delayed until the overnight hours on the night of its broadcast).
The station's digital is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|6.1||720p||16:9||WITI-DT||Main WITI programming / Fox|
In May 2012, the station activated their second audio program channel one year before FCC requirements for network-provided audio description went into effect for the Milwaukee market, which was done for all Local TV stations at the master control level. The station carries all Fox programming available with Descriptive Video Service audio, along with Spanish language audio broadcasts of Fox Sports telecasts.
On July 23, 2009, after a series of tests of a new digital subchannel, WITI began carrying programming from the Retro Television Network on digital channel 6.2, featuring a much different programming schedule heavy on programs in the public domain than the network's default schedule due to the presence of Weigel Broadcasting's Me-TV on WBME-TV (channel 49), which then held the local television rights to most of the programs that were broadcast by RTV. Charter Communications began carrying the 6.2 subchannel on channel 967 on August 11, followed by its addition to Time Warner Cable on digital channel 991 on October 13, 2009.
On December 31, 2010, WITI switched its subchannel's affiliation to Antenna TV (as part of network owner Tribune Broadcasting's co-management agreement with Local TV's stations), and was rebranded as TV 6.2, featuring a modified version of WITI's "TV 6" logomark that was used from 1974 to 1995 as a CBS affiliate.1819 The station uses the subchannel to air WITI's 9 p.m. newscast in the event of sports or extended movie broadcasts by Fox that delay or preempt the program, and to simulcast severe weather coverage from 6.1, including closings and weather warning graphics. The subchannel also aired coverage of the December 2010 funeral of Chicago Cubs legend Ron Santo from WGN-TV; it previously aired a same day encore of Real Milwaukee at 8 p.m. weeknights.
As part of the transition from analog to digital television, WITI shut down its analog transmitter on the evening of June 12, 2009, with its digital signal continuing to broadcast on its pre-transition digital channel 33. Digital television receivers display WITI's virtual channel as 6 through the use of PSIP. For two weeks until June 25, the analog signal featured a "nightlight" loop supplied by the National Association of Broadcasters of digital converter box operating instructions in English and Spanish, with several interruptions in the interim for severe weather emergencies.
The switch to digital resulted in radio listeners no longer being able to hear WITI's audio feed; during the analog television era, the audio for stations broadcasting on VHF channel 6 was audible over the 87.7 MHz frequency; this is no longer possible since the digital television transition, even for stations that actually continue to use channel 6 for their digital broadcasts. While at least one station offered a separate broadcast on 87.7,20 WITI took a more direct though experimental approach to restore its TV audio, having it restored in August 2009 to an HD Radio subchannel of WMIL-FM (106.1) via an agreement with the station's owner Clear Channel Communications to provide news and weather content for the company's Milwaukee radio cluster (a forecast-only content agreement between Channel 6 and Entercom Communications's three local stations and occasional check-in during WakeUp on WXSS's and WSSP's morning shows continues without any audible forecasts from Fox 6 meteorologists).21 HD Radio equipment or a car stereo that is equipped with an HD Radio receiver is required to listen to the audio simulcast. WITI is one of the few stations that formerly broadcast on Channel 6 prior to the digital transition to restore its audio feed legally, as Albany, New York's WRGB attempted a subcarrier audio service after the transition that was subsequently pulled on FCC request.
WITI's digital channel ran at a lower power until November 2009, due to the antenna being located lower on the WITI Tower than the former analog antenna (this setup was common during the digital transition among all Fox O&O-turned-Local TV stations that transmit their signals from a broadcast tower; the station had originally transmitted their HD signal on low power from their STL tower in Brown Deer until HD equipment was installed on the main tower in late 2004). That antenna was removed in September, with the digital antenna relocated higher on the tower in October, causing some interruptions in over-the-air service, along with affecting the operations of WUWM (89.7), which is a tenant on the WITI Tower. The station hinted at transitioning its local news and programming to high definition before the end of 2009,22 it began airing non-news programming in HD with the Milwaukee downtown Christmas parade on November 21, 2009 (with training and equipment assistance from Milwaukee Public Television), and then the newscasts on December 5, 2009.
As a Fox-owned station, WITI largely aired syndicated programs distributed by Twentieth Television and was used as a test station for many of those series. However since 2010, programs distributed by the syndication unit have been reduced to only a small portion of channel 6's syndicated lineup, which includes The Wendy Williams Show, The Steve Harvey Show, Divorce Court and Judge Alex. Other syndicated programs seen on the station include Judge Judy, TMZ on TV, station stalwart Seinfeld, Arsenio Hall, Extra, It's Always Sunny in Philadelphia, and Private Practice. The station carries Edgemont and children's programs distributed by Entertainment Studios to fulfill FCC E/I requirements. The station carries all syndicated series in high definition.
WITI ran M*A*S*H starting with the 1977 CBS/ABC affiliation switch, in both its original CBS run and in syndication. WITI obtained the local syndication rights to the show in the 1990s after a long and successful run on WISN-TV. As an ABC affiliate, WITI preempted The Dick Cavett Show in favor of old movies in the early 1970s (it was shown instead on then-independent station WVTV); All My Children was also preempted in favor of running a noon newscast, which moved to 11 a.m. in September 2007. The station also did not carry The Late Show with David Letterman from its August 1993 premiere until disaffiliation from CBS, choosing to air M*A*S*H instead, so CBS contracted with WCGV to carry the show in the market until the 1994 affiliation switch.
As with many of the stations that Fox acquired from New World, WITI never aired Fox's children's programming outside of primetime previews and promotions. Fox Kids aired on WCGV from December 1994 to September 2004, when the block (by that time known as 4Kids TV) moved to WMLW-CA (channel 41) until Fox discontinued the block in December 2008. Subsequently, WITI has refused to carry Fox's Saturday morning Weekend Marketplace infomercial block, as have WCGV and WMLW, in deference to the longtime local home contractor/subdivision programming that has aired on the station in that time period since the late 1980s, and the block is unseen in the Milwaukee market.
Beginning in 2010, WITI began to produce and air more local programming during the morning and afternoon programming line ups.
On September 7, 2010, WITI debuted a new morning talk program called Real Milwaukee, which airs at 9 a.m. following the station's morning newscast; it is produced by WITI's news department, and focuses on current events and community issues. The program differs from WTMJ-TV's talk/lifestyle program The Morning Blend in that it does not feature paid demonstration segments by local businesses.23 From the first ratings period after the start of Real Milwaukee, the program has generated significantly stronger ratings than The Morning Blend. The station also carries cooking segments from local chef Michael Feker during their morning newscast, along with the occasional full-length program Feker's Kitchen, which originates from a purpose-built kitchen section of the Wake-Up studio.
On September 9. 2013, WITI began airing a local afternoon show, Studio A weekdays at 4pm due to the cancellation of Judge Joe Brown; Judge Judy moved back an hour to fill the vacant slot. The program will be hosted by Ted Perry, Katrina Cravy and Brian Kramp, the former morning host on WLUM-FM (102.1), and mainly involve community issues and entertainment happenings in Milwaukee, and probable breaking news coverage if needed.24 The station also carries The Better Half from WLUK-TV in Green Bay on Friday afternoons, a program featuring the wives of Green Bay Packers players giving recipe and home advice, pre-empting a "best-of" repeat of The Wendy Williams Show on that day.
WITI presently broadcasts 52 hours of locally produced newscasts each week (8½ hours on weekdays, and five hours on Saturdays and 5½ hours on Sundays); in regards to the number of hours devoted to news programming, it is the highest local newscast output of any television station in the Milwaukee market and the state of Wisconsin in general. The station's morning newscasts usually place a strong first or second in the demographic ratings with WISN and WDJT finishing third or fourth. With the November 2011 ratings book, the Fox 6 Wake Up News beat all its competitors to finish first in the ratings and officially holding that position for two straight years.
Channel 6's news department began with the launch of the station in 1956, its newscast was then known as Milwaukee Newsreel. When WITI became a Fox-owned station in the mid-1990s, the station placed more emphasis on its local newscasts; newscasts expanded to include an additional two hours of its morning newscast in the 7-9 a.m. slot, the 5 p.m. newscast expanded from 30 minutes to one hour on weekdays and an hour-long nightly primetime newscast at 9 p.m. was added. The station is also one of several Fox stations with a newscast in the traditional late news timeslot (in WITI's case, 10 p.m. Central time), in addition to the primetime 9 p.m. newscast, along with one of the few to continue their existing Big Three-era 10 p.m. newscast after the affiliate switch, and one of a handful of Fox stations to run a 10 p.m. (or 11 p.m.) newscast seven nights a week.
On December 3, 2007, the weekday noon newscast moved to 11 a.m. Two days prior on December 1, the Saturday morning edition of Wake-Up News was expanded to two hours beginning at 7 a.m., and the Sunday morning broadcast was also moved to 7 a.m., but remained one hour long. In addition, Gus Gnorski's Saturday morning DIY program Ask Gus, was put on hiatus, with Gnorski's segments merged into the Saturday morning newscast; the program's former studio became the new home of Wake-Up in May 2008. On March 28, 2009, the station suspended its morning and early evening newscasts on weekends; the weekend morning newscasts were briefly replaced by reruns of Ask Gus on April 4 (Gus Gnorski's medically necessitated retirement put an end to the station's plans to revive Ask Gus, with the how-to program ending its 15-year run on November 24, 2007).25
On December 5, 2009, WITI became the second station in Milwaukee (behind WTMJ-TV) to begin broadcasting their local newscasts in high definition. WITI is the first and (as of June 28, 2011) only Milwaukee area station to broadcast all locally originated portions of its newscasts, including live field reports in high definition (WTMJ, WDJT and WISN also produce HD newscasts, though WTMJ and WDJT both carry a mix of HD and SD news footage, footage from WTMJ's helicopter is upconverted to widescreen, and most field video shown on WISN's newscasts are broadcast in widescreen SD). In February 2010, WITI extended its weekday morning newscast to 4½ hours, with the start time moved one hour earlier to 4:30 a.m. On April 2, 2011, WITI resumed the Saturday and Sunday morning newscasts after a two-year absence, airing for two hours from 7 to 9 a.m. on both days.26 Weekend early evening newscasts were subsequently restored at the start of April 2012.
In December 2012, WITI began construction of a new Studio A set designed by FX Group, resulting in the dismantling of the "Milwaukee's Newscenter" set, which had received three refreshes over the course of its 14 years of use. All newscasts and Real Milwaukee then temporarily originated from the in Studio B set that houses the station's morning newscast (WakeUp News).27 The new Studio A was partially introduced on February 11, 2013, with modifications to the secondary set continuing for a couple of weeks after. A new graphics package and the debut of a new music package ("Extreme" by Stephen Arnold) was introduced on April 22, 2013.
- Milwaukee Newsreel (1956–1961)
- The Six O'Clock Report/The Ten O'Clock Report (1961–1966)
- TV-6 News (1966–1984)
- 24 Hours (10 p.m. newscast; 1966–1977)
- TV-6 Eyewitness News (1977–1984)
- The TV-6 News (1984–1995, WITI used this newscast after the switch from CBS to Fox)28
- Six is News (1995–1997)
- Fox Six News (1996–1999)
- Fox 6 News (1999–present)29
- FOX 6 Wake-Up News - 4:30-9:00 a.m.
- Real Milwaukee - 9:00-10:00 a.m.
- FOX 6 News Midday - 11:00 a.m.-12:00 p.m.
- Studio A - 4:00-5:00 p.m.
- FOX 6 News at 5:00 - 5:00-5:30 p.m.
- FOX 6 News at 5:30 - 5:30-6:00 p.m.
- FOX 6 News at 6:00 - 6:00-6:30 p.m.
- FOX 6 News at 9:00 - 9:00-10:00 p.m.
- FOX 6 News at 10:00 - 10:00-10:35 p.m.
- FOX 6 Weekend Wake-Up News - 7:00-9:00 a.m.
- FOX 6 News at 6:00 - 6:00-6:30 p.m.
- FOX 6 News at 9:00 - 9:00-10:00 p.m.
- FOX 6 News at 10:00 - 10:00-10:35 p.m.
- FOX 6 Weekend Wake-Up News - 7:00-9:00 a.m.
- FOX 6 News at 5:00 - 5:00-6:00 p.m.
- FOX 6 News at 9:00 - 9:00-10:00 p.m.
- FOX 6 News at 10:00 - 10:00-10:35 p.m.
- The FOX 6 Blitz - 10:35-11:05 p.m. (fall/winter; also airs as a post-game show for MLB on Fox Brewers broadcasts)
- "Your Kind of People" (1969–1970 and 1980s)
- "The Winners" (1970–1971)
- "Today is a New Day" (1971–1972)
- "You Can Count on Us" (1978)
- "You Sure Look Like a Winner" (1980)30
- "Fox is Six" (general) / "Six is News" (news; 1995–1997)
- "Just You Watch the Best" (2006–2008; general slogan)
- "The Most Powerful Name in Local News" (2007–2011; news slogan)31
- "So Fox 6" (2008–present; local version of Fox promotional campaign)
- "Because It Matters" (2011–2013)
- "Because You Matter" (2013–present)
Current on-air staff32
- Angelica Duria - weekday mornings on WakeUp News (4:30-9:00 a.m.)
- Ben Handelman - Saturdays at 6:00, 9:00 and 10:00 p.m.; also weeknight reporter
- Brad Hicks - Monday-Thursdays at 6:00 and 9:00; and Fridays at 5:00, 5:30, 6:00, 9:00 and 10:00 p.m.
- Nicole Koglin - weekday mornings on WakeUp News (4:30-9:00 a.m.)
- Bret Lemoine - weekend mornings on Weekend WakeUp News (7:00-9:00 a.m.); also weekday reporter
- Kim Murphy - weekday mornings on WakeUp News (4:30-9:00 a.m.); Fridays at 11:00 a.m.
- Ted Perry - Sunday-Thursdays at 5:00 and 5:30, Sundays at 9:00 and Sunday-Thursdays at 10:00 p.m.
- Jessob Reisbeck - weekday mornings on WakeUp News (4:30-9:00 a.m.)
- Anne State - Monday-Thursdays at 6:00 and 9:00; and Fridays at 5:00, 5:30, 6:00, 9:00 and 10:00 p.m.
- Mary Stoker Smith - Sunday-Thursdays at 5:00 and 5:30, Sundays at 9:00 and Sunday-Thursdays at 10:00 p.m.
- Beverly Taylor - Monday-Thursdays at 11:00 a.m. and Saturdays at 6:00, 9:00 and 10:00 p.m.; also weeknight reporter
- Derica Williams - weekend mornings on Weekend WakeUp News (7:00-9:00 a.m.); also weekday reporter
- Fox 6 Storm Center
- Vince Condella (AMS Certified Broadcast Meteorologist and NWA Seals of Approval) - chief meteorologist; Sundays-Thursdays at 5:00 and 5:30, Mondays-Thursdays at 6:00 and Sundays-Thursdays at 9:00 and 10:00 p.m.
- Rob Haswell (AMS Certified Broadcast Meteorologist and NWA Seals of Approval; CMOS-endorsed weathercaster) - meteorologist; weekday mornings on WakeUp News (4:30-9:00 a.m.)
- Brittney Sager - meteorologist; weekend mornings on Weekend WakeUp News (7:00-9:00 a.m.) and Mondays and Fridays at 11:00 a.m.
- Justin Zollitsch (AMS Certified Broadcast Meteorologist and NWA Seals of Approval) - meteorologist; Tuesdays-Thursdays at 11:00 a.m.; Fridays at 5:00 and 5:30; and Fridays and Saturdays at 6:00, 9:00 and 10:00 p.m.
- Fox 6 Sports
- Courtney King - sports reporter/anchor
- Tom Pipines - sports director; Sundays at 5:00 and 5:30; and Sundays-Thursdays at 9:00 and 10:00 p.m.
- Tim Van Vooren - sports anchor; weeknights at 5:00 and 6:00 p.m.; also sports reporter
- Rachelle Baillon - multimedia journalist/general assignment reporter
- A.J. Bayatpour - multimedia journalist/general assignment reporter
- Bret Buganski - multimedia journalist/general assignment reporter
- Katrina Cravy - "Contact 6" consumer reporter
- Brandon Cruz - general assignment reporter; also fill-in sports anchor
- Meghan Dwyer - investigative reporter
- Krystle Kacner - weekday morning reporter
- Laura Langemo - weekday morning reporter
- Mike Lowe - political reporter; also fill-in anchor
- Doug Luzader - Fox News Washington D.C. correspondent
- Bryan Polcyn - investigative reporter
- Jeremy Ross - general assignment reporter; also fill-in anchor
- Jenna Sachs - general assignment reporter
- Myra Sanchick - general assignment reporter
- Ashley Sears - multimedia journalist/weekend morning reporter
- Justin Williams - general assignment reporter
- Real Milwaukee
- Chip Brewster - roving reporter
- Angelica Duria - co-host
- Rob Haswell - co-host
- Nicole Koglin - co-host
- Cassandra McShepard - co-host
- Studio A
- Ted Perry - co-host
- Katrina Cravy - co-host
- Brian Kramp - roving reporter
- Bart Adrian - meteorologist (retired October 22, 2010; now teaches at the University of Wisconsin–Milwaukee)33
- Marc Concannon - sports reporter, Wake Up anchor (1987-2010; now reporter for Fox Sports Wisconsin)
- Tami Huhges - anchor/reporter (2004-2013; now communications for Growing Power)
- Shawn Patrick - weekday Wake Up anchor (2010-2013)
- Tom Skilling - meteorologist (1975–1978; now chief meteorologist at WGN-TV/Chicago, Illinois)
- Jane Skinner - anchor (1994-1996, former anchor for Fox News Channel, wife of NFL Commissioner Roger Goodell)
- Clarice Tinsley - anchor/reporter/monthly public affairs show host (1975–1978; now at KDFW/Dallas-Fort Worth)
- Golembiewski, Dick (2008). Milwaukee Television History: The Analog Years. Marquette University Press. pp. 280–281. ISBN 0-87462-055-4.
- Golembiewski, Dick (2007) "A Brief History of Milwaukee Television (the Analog Years)"
- "Milwaukee stations to switch networks." Broadcasting, January 30, 1961, pg. 9. 
- "In Brief." Broadcasting, September 27, 1976, pg. 28.  (the text incorrectly states that WISN-TV had been a CBS affiliate since 1954, omitting the 1961 affiliation switch.)
- "Milwaukee connection." Broadcasting, October 18, 1976, pg. 36. 
- Fox Inc., New World Communications Group Inc. Announce Largest Affiliation Switch in Network Television History
- Dudek, Duane (12 December 1994). "Network shuffle buffaloes TV audience". Milwaukee Sentinel. p. 7A. Retrieved 21 June 2013.
- Fox Broadcasting Company Awarded NFC Broadcast Rights
- News Corporation Announces Plan to Sell Nine Television Stations, News Corporation, June 13, 2007. Retrieved May 11, 2013.
- News Corporation
- Sale of Channel 6, seven other TV stations closes, from Business Journal of Milwaukee, July 14, 2008
- No "Osbournes Reloaded" on Milwaukee TV, Milwaukee Journal Sentinel, March 29, 2009. Retrieved May 11, 2013.
- OnMedia: Recreating the freedom ride, OnMilwaukee.com, May 5, 2011. Retrieved May 11, 2013.
- Channick, Robert (July 1, 2013). "Acquisition to make Tribune Co. largest U.S. TV station operator". Chicago Tribune. Retrieved July 1, 2013.
- OnMedia: Jerry and his kids return to Channel 6 after a long absence, OnMilwaukee.com, June 9, 2011. Retrieved May 11, 2013.
- Antenna TV – Affiliate Listings PDF, Retrieved May 11, 2013.
- WITI-TV 6.2 Announces The Launch Of A New Network – ‘Antenna TV’, WITI, November 17, 2010. Retrieved May 11, 2013.
- "The Mystique of Channel 6", tvtechnology.com, 2009-02-26
- Accord puts Channel 6 weather, news on Clear Channel radio stations, Milwaukee Journal Sentinel, July 24, 2009. Retrieved May 11, 2013.
- OnMedia: Baseball or not, you can watch the news, OnMilwaukee.com, October 20, 2009. Retrieved May 11, 2013.
- WITI rolls out 'Real Milwaukee', Milwaukee Journal Sentinel, August 4, 2010. Retrieved May 11, 2013.
- Radio's Brian Kramp resurfaces on WITI-TV's new 'Studio A' http://www.jsonline.com/blogs/entertainment/217437951.html
- Fox 6 to 'suspend' two weekend newscasts, bring back 'Ask Gus', Milwaukee Journal-Sentinel, March 5, 2009. Retrieved May 11, 2013.
- Back to Weekend Morning News for Channel 6, OnMilwaukee.com. Retrieved November 18, 2010.
- Dudek, Duane (1 November 2012). "TV stations cashing in on elections, but ready for season to end". Milwaukee Journal Sentinel. Retrieved 18 November 2012.
- WITI-TV "TV6 News at Five" 1985
- WITI FOX 6 News 5:30pm open
- Fox 6 News Team
- "Salute to Fox6 Meteorologist Bart Adrain". Fox 6 (WITI) News. Retrieved 23 October 2010.
- www.fox6now.com. - Personality names and positions
- Official WITI website
- Real Milwaukee official website
- History of Milwaukee television
- Query the FCC's TV station database for WITI
- Toon Tracker's Albert the Alley Cat page