|City of license||Gulfport|
|Branding||WXXV Fox 25 (general)
News 25 (newscasts)
WXXV NBC 25 (on DT2)
|Slogan||Fox for South Mississippi (general)
Your Local Choice (news)
Your Local NBC Station for South Mississippi (DT2)
|Channels||Digital: 48 (UHF)
Virtual: 25 (PSIP)
(Morris Network of Mississippi, Inc.)
|First air date||February 14, 1987|
|Call letters' meaning||XXV = Roman numeral 25
(former analog and current
PSIP channel number)
|Former channel number(s)||25 (UHF analog, 1987-2009)|
|Former affiliations||Independent (1987-1992)
UPN (secondary, 1995-2006)
MyNetworkTV (on DT2, 2006-2012)
|Transmitter power||300 kW|
WXXV-TV is the Fox-affiliated television station for the Mississippi Gulf Coast that is licensed to Gulfport. It broadcasts a high definition digital signal on UHF channel 48 (or virtual channel 25.1 via PSIP) from a transmitter on Wire Road East in unincorporated southeastern Stone near McHenry. Owned by Morris Multimedia, WXXV has studios on U.S. 49 in Gulfport near unincorporated Lyman. Syndicated programming on the station includes Judge Judy, Two and a Half Men, How I Met Your Mother, and The Big Bang Theory among others.
|25.1||720p||16:9||Main WXXV-TV programming / Fox|
|25.2||WXXV-DT2 / NBC|
The station signed-on February 14, 1987 as the market's third television outlet (after WLOX and WMAH-TV). Airing an analog signal on UHF channel 25, WXXV was Mississippi's third Independent to launch after WDBD in Jackson and WNTZ-TV in Natchez. It would not join Fox as the area's first affiliate until 1992. WXXV aired the ABC crime drama NYPD Blue starting in 1994 when local ABC affiliate WLOX refused to air the show. From 1995 until September 2006, the station also featured some limited UPN programming out-of-pattern through a secondary relation. Its broadcasts became digital-only on February 17, 2009.1 The station continues to broadcast on digital channel 48.2 However, through the use of PSIP, digital television receivers display WXXV's virtual channel as 25. It was added to DirecTV's local station offering on June 16, 2010.
The station served as the Hattiesburg/Laurel market's longtime default Fox affiliate. WXXV's transmitter tower site and directional antenna pattern are strategically located and designed to enable the station to cover all cities along Mississippi's Gulf Coast and Pine Belt regions. In addition, WXXV could be picked up locally on Comcast systems. On October 13, 2011, low-powered WHPM-LD joined the network as the Pine Belt's first ever Fox outlet. Despite the addition of that outlet to the network, Comcast in Hattiesburg and Laurel continue offering WXXV's standard and high definition channels on its system. That market still lacks its own MyNetworkTV affiliate resulting in WXXV-DT2 being the area's default affiliate over-the-air and through cable television. On June 25, 2012, the MyNetworkTV affiliation on 25.2 moved to a new third subchannel in order to make room for the market's first ever locally-based NBC affiliate.3 The MyNetworkTV affiliation then moved to cable-only status.4
The station airs all national breaking news coverage from Fox News and the network's weekly public affairs show. Unlike most Fox affiliates, however, it has not operated a local news department of its own for most of their existence, but has done so in two previous attempts in the past. In the early-1990s, WDBD aired a local newscast called Mississippi News Tonight which was simulcasted on WXXV. Likewise, it featured regional news and weather coverage despite being produced at WDBD's studios in Jackson. Due to low ratings and inconsistent viewership, the program was dropped from both outlets after only a year on-the-air. For a few years in the late-1990s and early-2000s, WXXV operated its own locally-based news operation from its Gulfport facilities. A local newscast, known as Fox 25 News at Nine, attempted to provide another option for viewers in the market besides longtime dominant WLOX. For an unknown reason, however, this effort also eventually ceased production.
However, on September 30, 2013, WXXV launched a news operation following the expansion of its studios to house the department; the station hired fifteen personnel to staff the news department. Locally-produced newscasts, running a half-hour in length, air on both the Fox and NBC channels in high definition under the News 25 branding. The main channel airs a weeknight newscast at 9:00, while weeknight newscasts at 5:30 and 10:00 p.m. are seen on WXXV-DT2. Eventual plans also include a weekday morning newscast at some point.53678 The station does not maintain a sports department or carry weekend newscasts at this time, but may include them in the future.
- News 25 (2013–present)
- "Your Local Choice" (2013–present)5
- News 25 at 5:30 - 5:30-6:00 p.m. (WXXV-DT2 NBC)
- News 25 at 9:00 - 9:00-9:30 p.m.
- News 25 at 10:00 - 10:00-10:35 p.m. (WXXV-DT2 NBC)
- Joe Sullivan - weeknights at 5:30 (WXXV-DT2), 9:00 and 10:00 p.m. (WXXV-DT2)
- Jennifer Tubwell - weeknights at 5:30 (WXXV-DT2), 9:00 and 10:00 p.m. (WXXV-DT2)
- Weather team
- Ashley Feaster - chief meteorologist; weeknights at 5:30 (WXXV-DT2), 9:00 and 10:00 p.m. (WXXV-DT2)
- Russ Pappas - meteorolologist; weekday morning weather updates during Today
- Shevaun Bryan - multimedia journalist
- Sarah Duffey - multimedia journalist
- Nick Patrick - multimedia journalist
- Kiersten Voorhees - multimedia journalist
- Malone, Michael (March 22, 2012). "Exclusive: NBC Signs Affiliate For Biloxi". Broadcasting & Cable. Retrieved March 22, 2012.
- Local News to Debut on WXXV Tonight TVSpy, September 30, 2013.
- WXXV NBC Lineup
- WXXV Fox Lineup
- Scallan, Melissa M. (May 25, 2013). "WXXV-TV in South Mississippi will begin local newscasts this fall". Sun Herald. Retrieved May 28, 2013.
- News 25 Team
- Official website
- Query the FCC's TV station database for WXXV-TV
- BIAfn's Media Web Database -- Information on WXXV-TV