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Wyff 2008.png
Greenville/Spartanburg/Anderson, South Carolina/Asheville, North Carolina
City of license Greenville, SC
Branding WYFF 4 (general)
WYFF News 4 (newscasts)
Slogan Live, Local, Breaking News
Channels Digital: 36 (UHF)
Virtual: 4 (PSIP)
Subchannels 4.1 NBC
4.2 This TV
Translators W09AS 9 Burnsville, NC
W11AH-D 11 Tryon & Columbus
Owner Hearst Television
(WYFF Hearst Television, Inc.)
First air date December 26, 1953; 60 years ago (1953-12-26)
Call letters' meaning We're Your Friend Four
Former callsigns WFBC-TV (1953-1983)
Former channel number(s) Analog:
4 (VHF, 1953-2009)
Digital: 59 (UHF)
Transmitter power 1000 kW (digital)
Height 596 m (digital)
Facility ID 53905
Transmitter coordinates 35°6′43″N 82°36′24″W / 35.11194°N 82.60667°W / 35.11194; -82.60667
Website WYFF4.com

WYFF is the NBC-affiliate television station based in Greenville, South Carolina. It serves a media market which includes Greenville/Spartanburg and Anderson in South Carolina and Asheville/Hendersonville, North Carolina. The market covers large portions of western North Carolina and upstate South Carolina. Its transmitter is located near Caesars Head, South Carolina. WYFF also serves Northeast Georgia and far eastern parts of the Tennessee Valley.


The station went on the air on December 26, 1953 1 as WFBC-TV, South Carolina's fifth television station, broadcasting from a transmitter located on Paris Mountain. It was owned by the Peace family and their News-Piedmont Publishing Company along with The Greenville News, The Greenville Piedmont and WFBC radio (1330 AM, now WYRD, and 93.7 FM). For its first two years of operation, its studios were located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Norvin Duncan was the station's first news anchor, moving from the radio side.

Monty's Rascals (started in 1960) was one of the station's popular children's shows, starring two channel 4 weathermen: Monty DuPuy (who left in 1978) and Stowe Hoyle as Mr. Doohickey (wearing a hat with an old Santa's beard). The show continued as The Rascal's Clubhouse after DuPuy's departure in 1978 and continued until 1982. Two years later, Hoyle retired. An earlier version of the program, Kids Korral, was hosted by Johnny Wright.

Locally televised color programming also began in February 1967. In 1968, News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC AM/-FM/-TV as the flagship stations. In the mid-1970s, the famous "Arrow 4" logo was introduced and was used in one form or another for many years.

In 1983, due to new rules restricting common ownership of newspapers and broadcasting outlets in the same market, Multimedia sold off its Upstate cluster. In an unusual trade of one group's flagship station for another, WFBC-TV was traded to Pulitzer Publishing Company in return for KSDK in St. Louis. On March 3rd, Channel 4 changed its call letters to WYFF-TV (We're Your Friend Four). Pulitzer also acquired WXII-TV in the Piedmont Triad as part of the same deal. Although Pulitzer closed on WXII later in 1983, the acquisition of WYFF would not be finalized until January 1985 because Pulitzer had to sell off WLNE-TV in Providence in order to comply with Federal Communications Commission (FCC) ownership limits of the time; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia.

Channel 4 was the first upstate television station to begin 24/7 broadcasting, and did so in the fall of 1988. It ran NBC News Overnight (later Nightside), Home Shopping Spree and CNN Headline News overnight. In 2005, it discontinued CNN Headline News (and previously the Home Shopping Spree) overnight and now runs NBC late night, drama reruns, home and garden shows, and paid programming overnight. In 1999 Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV.


Some NBC programs that were pre-empted by WFBC/WYFF over the years (most of which ended up on channel 40 WAXA, (now WMYA-TV) include:

Syndicated programming on WYFF includes Live with Kelly and Michael, The Rachael Ray Show, Access Hollywood, Steve Harvey, The Ellen DeGeneres Show, The Dr. Oz Show, Entertainment Tonight, and Inside Edition.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming2
4.1 1080i 16:9 WYFF-DT Main WYFF programming / NBC
4.2 480i 4:3 WYFF-TH This TV

WYFF 4 WeatherPlus was offered on WYFF's digital feed as digital subchannel 4.2. Despite the discontinuation of the national NBC Weather Plus network on December 1, 2008, WYFF 4 continued offering local weather conditions using the WeatherPlus brand. WeatherPlus was dropped from WYFF on January 1, 2011 and replaced with This TV.3

Analog-to-digital conversion

WYFF began a digital broadcast on May 1, 2002 on channel 59, which was one of the channels to be returned to the FCC after the digital television conversion was complete. WYFF discontinued regular programming on its analog signal, over VHF channel 4, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate.4 The station's digital signal relocated from its pre-transition UHF channel 59, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to UHF channel 36 (formerly occupied by the analog signals of co-channel WCNC-TV in Charlotte and WATL in Atlanta).56 Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4. At the time of the transition, all ATSC tuners were required to re-scanned to find WYFF 4 on channel 36 instead of 59.

Out-of-market cable carriage

In recent years, WYFF has been carried on cable in multiple areas outside of the Greenville media market. That includes cable systems within the Aiken and Columbia markets in South Carolina, the Charlotte and Chattanooga, TN markets in North Carolina, and the Atlanta market in Georgia.7

During the CATV period in the 1970s and 1980s, WYFF was once carried as far east as Cabarrus County, North Carolina.8

News operation

Former news open.

During the 1960s, channel 4 personalities included Dave Partridge, who succeeded Duncan as anchor of the 6 and 11 o'clock news, and Jim Phillips. Phillips, who died in 2003, was also known as "the voice of the Clemson Tigers" radio broadcasts. In 1976 Kenn Sparks joined the station, and the 6 o'clock news went to a full hour called The Scene at Six. In 1979, the long-running 'Your Friend Four' slogan was introduced.

The 1980s brought new personalities to channel 4, like James Baker, sportscasters J.D. Hayworth, (later Congressman from Arizona), Roger Berry and Mark Marino, and weatherman Charlie Gertz. Action News 4 became NewsCenter 4 in the early 1980s.

Following the Pulitzer purchase, new arrivals at WYFF included Carl Clark, Kim Brattain, and Carol Anderson (later Carol Goldsmith) who now co-anchors the 5, 6, and 11 p.m. newscasts. In the late 1980s, Anderson was replaced by Annette Estes, who had previously worked at rival station WSPA-TV. Stan Olenik also came from WSPA. Goldsmith returned when Estes left the station in 1992. NewsCenter 4 became simply known as News 4 in the 1990s. Charlie Gertz retired, and the "arrow 4" logo was dropped by 1991.

On January 26, 2010, WYFF News 4 began standard definition wide-screen newscasts and on April 22, 2012 at 6:30 p.m., it began televising its newscasts in high definition. Then on April 23, 2012 News 4 debuted a new studio set in conjunction with the switch to HD newscasts. The weather graphics and news graphics systems were upgraded to HD at that time too. WYFF 4 uses real-time 3D graphics computers from Vizrt.9

News/station presentation

Newscast titles

  • The Night Report (1953–1967)
  • 24 Hours (1967–1973)
  • The News Scene (1973–1976)
  • The Scene at Six/The Scene at Eleven (1976–1980)
  • NewsCenter 4 (1980–1989)
  • News 4 (1989–2000)
  • WYFF News 4 (2000–present)

Station slogans

  • Carolina's All Color Television Station (1960s)
  • Carolina's Number One News Team (1970s-early 1980s)
  • We're Your Friend Four (1979–1991)
  • Where The News Comes First (early 1980s)
  • Clearly, We're Here For You (mid-1980s-1989)
  • News for the Nineties, News 4 Right Now! (1990–1991)
  • Carolina's NewsChannel (1993–2000)
  • Live. Local. Breaking News. (2000–present)
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On-air staff

Current on-air staff


  • Beth Brotherton - weekday mornings on "WYFF News 4 Today" (4:30-7:00 a.m.)
  • Geoff Hart - weekday mornings on "WYFF News 4 Today" (4:30-7:00 a.m.) and weekdays at noon
  • Michael Cogdill - weeknights at 6:00 and 11:00 p.m.
  • Carol Goldsmith - weeknights at 6:00 and 11:00 p.m.
  • Gabrielle Komorowski - weeknights at 5:00 p.m.
  • Nigel Robertson - weeknights at 5:00 p.m.
  • Myra Ruiz - weekend mornings on "WYFF News 4 Today" (5:00-8:00 a.m.)
  • Angela Rodriguez - weekends at 6:00 and 11:00 p.m.

Weather Team

  • John Cessarich (AMS Seal of Approval) - Chief Meteorologist; weeknights at 5:00, 6:00 and 11:00 p.m.
  • Dale Gilbert - meteorologist; weekday mornings on "WYFF News 4 Today" (4:30-7:00 a.m.) and weekdays at noon; also Clemson PA announcer
  • Pamela Wright - weekend mornings on "WYFF News 4 Today" (5:00-8:00 a.m.)
  • Chris Justus - meteorologist; Weekends at 6:00 and 11:00 p.m.

Sports Team

  • Brad Fralick - sports director; weeknights at 6:00 and 11:00 p.m.
  • Mark Dopher - sports anchor; weekends at 6:00 and 11:00 p.m.


  • Parul Joshi - general assignment reporter
  • Mandy Gaither - general assignment reporter
  • Mike McCormick - general assignment reporter
  • Sean Muserallo - general assignment reporter
  • Tim Waller - general assignment reporter Looking Out 4 You
  • Jane Robelot - contributing/special reporter

Hearst Television Washington Bureau

  • Nikole Killion - Washington Bureau reporter
  • Sally Kidd - Washington Bureau reporter

Notable former on-air staff


External links

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